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Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine

Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine | Mobile App | Scoop.it
Learn about the new mobile app Vine, and how marketers are using it on Twitter.

Via Henrik Safegaard - Cloneartist
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Henrik Safegaard - Cloneartist's curator insight, February 3, 2013 6:07 AM

"Posts on Vine are about abbreviation -- the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34102/Twitter-Makes-Video-Marketing-More-Accessible-With-GIF-Like-Mobile-App-Vine.aspx#ixzz2JpiFAMY8

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Six Features Marketers Should Consider When Evaluating a Mobile App

Six Features Marketers Should Consider When Evaluating a Mobile App | Mobile App | Scoop.it

When evaluating a mobile marketing platform, a CMO should consider six must-have features. Here's a look at each one and why it's needed.

 

Every marketer tries to take a data-driven approach to his or her marketing efforts. To do this effectively, a significant investment must be made in tools and platforms that provide fast access to the right business data.

In 2013, many CMOs are in the process of selecting a platform for their mobile app marketing. Recent research shows that more than 57% of marketers say they plan to invest in mobile apps this year. That decision is a critical one because the platforms adopted in this early stage can make or break a business. The ideal platform will provide a solid foundation and scale as your business scales.

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