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Curating AB Testing and Conversion Rate Optimization news from around the world
Curated by Yosem Sweet
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bayesian - What's the difference between a confidence interval and a credible interval? - Statistical Analysis - Stack Exchange

bayesian - What's the difference between a confidence interval and a credible interval? - Statistical Analysis - Stack Exchange | AB Testing | Scoop.it

Any amazingly indepth explanation of the differences between confidence and credibility intervals. These are terms that should show up in the testing layman's vocabulary a lot more often then they do.

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4 Steps to Optimize Your Ecommerce Landing Pages | Unbounce

4 Steps to Optimize Your Ecommerce Landing Pages | Unbounce | AB Testing | Scoop.it
The simple truth behind high Ecommerce conversion rates is smart landing page optimization that converts page views into customers.
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Website Testing Wins: Selling the Sale | Monetate

Website Testing Wins: Selling the Sale | Monetate | AB Testing | Scoop.it

Simple change of link color generates 2.98% lift in conversion.

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How to Increase Traffic with Social A/B Testing

How to Increase Traffic with Social A/B Testing | AB Testing | Scoop.it
How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people?
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The Sims 3 Doubles Game Registrations By Identifying The Most Compelling Offer

The Sims 3 Doubles Game Registrations By Identifying The Most Compelling Offer | AB Testing | Scoop.it
Discover how EA's The Sims 3, a life-simulation computer game, used conversion rate optimization testing to identify the most compelling offer and boost game registrations by 128%!
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Analytics and Optimization: Understanding the Difference | Adobe Digital Marketing Blog

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Blog Conversion Optimization - Tuesday's Inbound Marketing Tips & Tactics

This week's episode looks at blog post optimization with calls to action (CTAs), otherwise known as conversion optimization. Conversion optimization is the p...
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Dell's Award-Winning A/B Form Test

Dell's Award-Winning A/B Form Test | AB Testing | Scoop.it
This Tuesday, we are featuring Dell’s A/B lead generation form test, which was awarded a...
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