Content Marketing and Business Trends
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Content Marketing and Business Trends
Content Marketing and Business Trends
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75+ Actionable Insights and Resources To Customer Success for SaaS Startups - In-App Messaging Platform | Nudgespot

75+ Actionable Insights and Resources To Customer Success for SaaS Startups - In-App Messaging Platform | Nudgespot | Content Marketing and Business Trends | Scoop.it
Customer Success for SaaS Startups is NOT about happy customers, but successful customers who find your product useful. You need our resource guide to perfect the drill
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The Anatomy of a Perfect Email Onboarding Flow [Infographic] | SparkPage

The Anatomy of a Perfect Email Onboarding Flow [Infographic] | SparkPage | Content Marketing and Business Trends | Scoop.it
Radhika Bhangolai's insight:

"Fans who had received the gift were twice as likely to purchase from “the ask” email. It proved that adding a little something extra wins customers over."

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3 Lessons Learned From Testing Hundreds Of Onboarding Emails

3 Lessons Learned From Testing Hundreds Of Onboarding Emails | Content Marketing and Business Trends | Scoop.it
We set out to build a better onboarding experience. Here's what we found.
Radhika Bhangolai's insight:

Some great insights on the onboarding emails

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SaaS Customer Onboarding: 3 Steps to a Successful Welcome Email

SaaS Customer Onboarding: 3 Steps to a Successful Welcome Email | Content Marketing and Business Trends | Scoop.it
SaaS Customer Onboarding starts with the Welcome Email... it is a critical piece in the process to get customers up and running quickly.
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3 Important Benefits of Integrating Email Marketing with CRM

3 Important Benefits of Integrating Email Marketing with CRM | Content Marketing and Business Trends | Scoop.it
Information silos can be problematic for growing business that coupled with repetitive data entry causes huge headaches. Consider Integrating.
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This simple orange grid offers everything you need to know before you start a company

This simple orange grid offers everything you need to know before you start a company | Content Marketing and Business Trends | Scoop.it
Creating your own startup can be overwhelming at times, but luckily there's a new directory called Startup Stash that contains everything you need to know,
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Content Marketing and Compliance: The Rocky Road Ahead

Content Marketing and Compliance: The Rocky Road Ahead | Content Marketing and Business Trends | Scoop.it
The financial services and insurance sectors have had their fair share of trouble over the past seven years, with the banking sector in near collapse and huge claims against insurers for alleged mis-…
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Leftover Turkey: A Content Marketer's Dream

Leftover Turkey: A Content Marketer's Dream | Content Marketing and Business Trends | Scoop.it

A couple of years ago at Ad:Tech in San Francisco, I was lucky enough to score an interview with one of the smartest content marketers on the planet. Rebecca Lieb is an analyst at the Altimeter Group and author of Content Marketing. I asked her, “What’s your number one tip for companies who are struggling to produce enough content?”


Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 13, 2014 6:41 PM

This is obviously an old post but one that I really wanted to share on this topic as an essential Lean Content technique: repurposing content. 


Jason Miller does a great job at building on and summarizing Rebecca Lieb's great advice for content marketers who should think of their content as a thanksgiving turkey that you can "slice and dice this thing for weeks on end."


On our end, we've been experimenting with that technique a lot, sharing results on how this worked for us when using SlideShare as a way to repurpose some of our written content.


Enjoy the meal! 

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Consistently Great Content Demands Fearlessness

Consistently Great Content Demands Fearlessness | Content Marketing and Business Trends | Scoop.it
In a digital world of endless content, well-written brave thoughts and ideas will earn you readers In the past two years we've all been barraged with the notion of content marketing, and how
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What B2B Marketers Need to Know About Customer Retention

What B2B Marketers Need to Know About Customer Retention | Content Marketing and Business Trends | Scoop.it
Learn what marketers concerned with B2B customer loyalty can do to ensure they have high customer retention.
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How to Write Cool Copy for Unsexy Stuff

How to Write Cool Copy for Unsexy Stuff | Content Marketing and Business Trends | Scoop.it
Here are some ways to kill it with cool copy, with lessons from some companies that are doing it right.
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Random Thoughts From Marketers Like You

Random Thoughts From Marketers Like You | Content Marketing and Business Trends | Scoop.it
As marketers tackle the inbound marketing terrain, here's what's going through their brain.
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130 Ways to Get More Website Traffic: A Sumo-Sized Guide - SumoMe

130 Ways to Get More Website Traffic: A Sumo-Sized Guide - SumoMe | Content Marketing and Business Trends | Scoop.it
Examples, details for each tactic, and a spreadsheet to help you decide the best traffic channels to go after
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21 Welcome Emails to Inspire Your Lifecycle Marketing

21 Welcome Emails to Inspire Your Lifecycle Marketing | Content Marketing and Business Trends | Scoop.it
Welcome emails are a crucial part of your lifecycle email marketing. Use these 21 examples as inspiration for better onboarding.
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5 Rules for SaaS Email Marketing and Transactional Messages

5 Rules for SaaS Email Marketing and Transactional Messages | Content Marketing and Business Trends | Scoop.it
For SaaS providers, using email for marketing and transactional messages is required, but can be tricky to get right. Here are five rules to get it right.
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Directing data – Delivering the holy grail of right message, right time and right place

Directing data – Delivering the holy grail of right message, right time and right place | Content Marketing and Business Trends | Scoop.it
Data is the key component in a digital marketer’s toolkit, holding a wealth of insights, if you know how to drill down enough to...
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The Ultimate Guide To Kickstart Your Content Marketing Machine

The Ultimate Guide To Kickstart Your Content Marketing Machine | Content Marketing and Business Trends | Scoop.it
Who do you want to reach? What type of content should you create? Where to post your content & How to amplify its reach?…
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Fall in love with productivity

Fall in love with productivity | Content Marketing and Business Trends | Scoop.it
"I want to improve my team's productivity." Does this phrase sound familiar? Have you found yourself repeating this over and over, without knowing how to start?
Radhika Bhangolai's insight:

Productivity tools to get your business up and running - Projects, Communication, and of course, CRM.

 

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Help! I Have No Content Ideas For My Blog!

Help! I Have No Content Ideas For My Blog! | Content Marketing and Business Trends | Scoop.it
So much to say, to much to share…no clue where to start. Welcome to blogging! If you are working to build your personal brand and elevate your status in your field, you should be blogging. If y…
Radhika Bhangolai's insight:

Tips on finding blog topics and overcoming writer's block.

 

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Back to School Basics for Content Marketers (Infographic)

Back to School Basics for Content Marketers (Infographic) | Content Marketing and Business Trends | Scoop.it
Back to school is the second biggest shopping season of the year after the winter holidays, giving content marketers the opportunity to reconnect before the bell rings and the semester starts. As par…
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11 Ways to Give and Get Customer Love

11 Ways to Give and Get Customer Love | Content Marketing and Business Trends | Scoop.it
Find 11 new ways to show your customers that you appreciate them, and improve your inbound marketing while you do it.
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How to Spot and Avoid Web Copy that Kills Websites

Web designers and developers sacrifice countless hours and sleep sorting out clients’ objectives, audiences’ needs, brand continuity, page layouts, informat
Radhika Bhangolai's insight:

A very good article on how to avoid web copies that kills your website.

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Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention - Business 2 Community

Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention - Business 2 Community | Content Marketing and Business Trends | Scoop.it
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10 Simple Tips to Becoming a Better Blogger | Jeffbullas's Blog

10 Simple Tips to Becoming a Better Blogger | Jeffbullas's Blog | Content Marketing and Business Trends | Scoop.it
The rise of social media has allowed bloggers to display and market themselves and their content globally without having to pay a cent to a newspaper, television mogul or to the mass media elite.
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