A Sense of the Ridiculous
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A Sense of the Ridiculous
Just for fun but sometimes NSFW
Curated by Lesley Rodgers
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Rescooped by Lesley Rodgers from SOCIAL MEDIA, what we think about!

Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.


In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


What isn't mentioned is Coca Cola's impact on communities around the world ~ or that they've been implicated in the disappearance and murder of workers and union members... the Killer Cola boycott hasn't been forgotten.

Maybe it's time others get to tell their stories...

Via Martin Gysler
Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.


Scooped by Lesley Rodgers

3 case studies on global brands' Facebook campaigns

3 case studies on global brands' Facebook campaigns | A Sense of the Ridiculous | Scoop.it

Fancy a personalized soup if you're feeling under the weather? This is Heinz's new idea and iStrategy tells you about this and two other innovative campaigns . . .


There's money to be made everywhere...

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