A Scoop of Digital
20 views | +0 today
Follow
A Scoop of Digital
Keep your pulse on what's happening in the world of Digital Marketing. Scooped by Sharif Khalladi
Your new post is loading...
Your new post is loading...
Scooped by Sharif Khalladi
Scoop.it!

How to Build a Better Inbound Marketing Machine

A visual guide for building a better inbound marketing machine, and how to keep it well oiled in order to maximize your overall marketing ROI.

...

more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

Social Media Breeds PR Laziness | Social Media Today

Social Media Breeds PR Laziness | Social Media Today | A Scoop of Digital | Scoop.it
We’re approaching social the same way we’ve always done things. We’re collecting fans and followers and circles like they mean something to business growth. We’re inventing auto direct messages that are overtly sales-y. We’re claiming there is no ROI on awareness…you either have it or you don’t and PR is one way to help you achieve it....
more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

7 Ways Google is Truly Making Content King | Business 2 Community

7 Ways Google is Truly Making Content King | Business 2 Community | A Scoop of Digital | Scoop.it
Content is King, you hear it everywhere.
more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

Guy Kawasaki: What the Plus!

Guy Kawasaki: What the Plus! | A Scoop of Digital | Scoop.it

Get Guy Kawasaki's new book What The Plus! for FREE (limited time offer) 

more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

Google Analytics Social Reports: This Week in Social Media

Google Analytics Social Reports: This Week in Social Media | A Scoop of Digital | Scoop.it
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.What’s New This Week?
more...
No comment yet.
Rescooped by Sharif Khalladi from Internet Marketing Strategy 2.0
Scoop.it!

Influence Measurement To Gain Traction: Brian Solis Explains Why

Influence Measurement To Gain Traction: Brian Solis Explains Why | A Scoop of Digital | Scoop.it

Robin Good: Online services like PeerIndex and Klout re not really yet trusted indicators of your true influence, but things may change quite rapidly o this front.

 

In a written report packaged as a presentation deck entitled: "The Rise of Digital Influence", Brian Solis has released a report that breaks down the top 14 influence measuring services

(Appinions, eCairn, Empire Avenue, Klout, Kred, mPACT, PeerIndex, PROskore, Radian6, Traackr, TweetLevel, TweetReach, Twitalyzer, and TwitterGrade) explaining what they are good for.

 

Here a few highlights from Techcrunch own review of Brian Solis' presentation: 

 

"Brian Solis believes that rather than sending out a flurry of tweets in hopes of boosting your score now, you should think about your short- and long-term goals with social media.

 

It’s not worth trying to game the system. I think services like Klout should inspire you to think critically about how to use Twitter, Facebook, LinkedIn and other social media.

 

That way you can increase your real-world influence and let your scores rise to reflect that, instead of the reverse."

 

"A lot of people think that nobody gives a damn about your Klout score, and that those from other services are equally useless. I disagree. They may not be very accurate yet, but they’re getting better quickly."

 

Insightful. 8/10

 

Full presentation by Brian Solis: http://www.slideshare.net/Altimeter/the-rise-of-digital-influence ;

 

Original article: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/ ;


Via Robin Good
more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution

Going Viral on Pinterest: Driving  Big Traffic and Making Pinterest a Real Marketing Solution | A Scoop of Digital | Scoop.it
When I was first introduced to Digg in 2007 I didn’t leave the computer until I absorbed every piece of information that Kevin Rose made available to me.
more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

Pinterest is updating its terms of service and preparing its API

Pinterest is updating its terms of service and preparing its API | A Scoop of Digital | Scoop.it
Fast growing social sharing site Pinterest has introduced significant changes to its terms of service and began to develop APIs to open the service  up to third party developers and ...
more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

Executive Speech Coach - Business Presentations: Watch the Body Language of Magician Marco Tempest

Executive Speech Coach - Business Presentations: Watch the Body Language of Magician Marco Tempest | A Scoop of Digital | Scoop.it
more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

How to Upload More Original Content to Pinterest: Pins for 31 Categories

How to Upload More Original Content to Pinterest: Pins for 31 Categories | A Scoop of Digital | Scoop.it
By now, we all know Pinterest is the "latest," "greatest" and "hottest" social network out there.

...

more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

Jackpot! 50 (mostly) free social media tools for brands | Articles

Jackpot! 50 (mostly) free social media tools for brands | Articles | A Scoop of Digital | Scoop.it
prdaily.com - Bookmark this one; it holds a wealth of resources.
more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

The Rise of Visual Storytelling In Marketing

The Rise of Visual Storytelling In Marketing | A Scoop of Digital | Scoop.it
This guest post is by Magdalena Georgieva of Hubspot.
The September 2011 introduction of Facebook’s Timeline proved prophetic. “It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network.
more...
No comment yet.
Rescooped by Sharif Khalladi from Internet Marketing Strategy 2.0
Scoop.it!

Manage Your Personal Social Network Profiles Across The Board: Blisscontrol

Manage Your Personal Social Network Profiles Across The Board: Blisscontrol | A Scoop of Digital | Scoop.it

Robin Good: Here is a tool that simplifies your management of your social media profiles. Need to rapidly change your profile picture across your social networks? Need to update your password or email settings across the board?

Blisscontrol does just that. Without the need to provide acess to your private data, the service makes it as easy as making a click the need to change and update your personal settings on anyone of the major social networks. From Google+ to Facebook, Twitter, Pinterest, YouTube and more, Blisscontrol gets you covered. 

 

Try it out now: http://blisscontrol.com/ ;


Via Robin Good
more...
No comment yet.
Rescooped by Sharif Khalladi from SOCIAL MEDIA, what we think about!
Scoop.it!

How To Write Your Social Media Plan in 8 Steps | Social Media Today

How To Write Your Social Media Plan in 8 Steps | Social Media Today | A Scoop of Digital | Scoop.it

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.

 

For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.

 

Where do you start?

 

Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...

 

Read more: http://bit.ly/GLePK6


Via Martin Gysler
more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

5 Stages of an Integrated Digital Marketing Life Cycle | Social Media Today

5 Stages of an Integrated Digital Marketing Life Cycle | Social Media Today | A Scoop of Digital | Scoop.it

5 Stages of an Integrated Digital Marketing Life Cycle | Social Media Today http://t.co/o6WzTMlM...

more...
No comment yet.
Scooped by Sharif Khalladi
Scoop.it!

10 Pinterest Tips For Small Business Pinners - Huffington Post (blog)

10 Pinterest Tips For Small Business Pinners - Huffington Post (blog) | A Scoop of Digital | Scoop.it
CNNMoney10 Pinterest Tips For Small Business PinnersHuffington Post (blog)

 

But day after day, my husband, Jon, would flash his iPad in front of my face and tease me with all the new, cool photos he was pinning on Pinterest.

more...
No comment yet.