Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising | A New Society, a new education! |

Dan Plant (electricginger): "What is really exciting is that this is a truly transmedia project where the layers of the narrative are built up not only between multiple media channels, but where people can engage in different ways with the plot and actually have an effect on how it evolves."

Via The Digital Rocking Chair