A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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PKM Is Curation For Your Own Personal Growth | Harold Jarche

PKM Is Curation For Your Own Personal Growth | Harold Jarche | A Marketing Mix | Scoop.it

Robin Good: PKM or Personal Knowledge Management may be indeed a very close relative to Content Curation. But while Content Curation, is done with a specific audience in mind, PKM is done for one's own learning.

Harold Jarche, looks at the relationship between the two and writes:

 

"The most important part of personal knowledge management (PKM), in my opinion, is the need for active sense-making.

 

Merely seeking and sharing information does little other than create more noise online.

Sense-making takes time, discipline, and effort.

 

-> One strength of PKM is the “manual” nature of sense-making activities. The act of writing a blog post, a tweet, or an annotation on a social bookmark all force you to think a bit more than clicking once and filing it to an automated system.

 

-> Sense-making, or placing information into context, is where the real personal value of PKM lies.

 

-> The knowledge gained from PKM is an emergent property of all its activities.

 

Merely tagging an article does not create knowledge. ...


The difference between PKM and Curation is that the former is personal, while the latter is for an intended audience."

 

 

Insightful. 8/10

 

Full article: http://www.jarche.com/2012/07/pkm-as-pre-curation/

 

 


Via Robin Good
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Beth Kanter's comment, July 13, 2012 10:46 AM
I have been using his framework for the past year and a half to teach curation to nonprofits. Linking curation to nonprofit staffer work flow is a great way to get people to use curation!
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Sex Sells… Swans

Sex Sells… Swans | A Marketing Mix | Scoop.it
A recent study may have found an increase in ads using sex to sell, but using sex to sell has been around a long long time. Perhaps the study didn’t...
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N.Y. Sen. Marty Golden cancels feminine etiquette class after outrage

N.Y. Sen. Marty Golden cancels feminine etiquette class after outrage | A Marketing Mix | Scoop.it

by (CBS/AP) NEW YORK

 

A New York state lawmaker has canceled a feminine etiquette class after it incited outcry from his colleagues and constituents.

 

Republican Sen. Marty Golden's website advertised a July 24 class that would teach women from his Brooklyn district to "sit, stand and walk like a model" and how to "walk up and down a stair elegantly," according to CBS Station WCBS.

 

Other goals of the "Polished Professional" summer series were to teach women "posture, deportment and the feminine presence," as well as how to "correctly introduce self and others to: religious leaders, politicians, military and other socially prominent officials." [MORE]


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The 25 Funniest Vintage Tech Ads

The 25 Funniest Vintage Tech Ads | A Marketing Mix | Scoop.it
My oh my, how things have changed. These 25 vintage tech ads are guaranteed to take you back -- and, in most cases, remind you how truly terrible our tastes once were.

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Content Curation As an Autonomous Collective Process That Shapes Our Global Networked Consciousness

Content Curation As an Autonomous Collective Process That Shapes Our Global Networked Consciousness | A Marketing Mix | Scoop.it

Robin Good: I agree. Curation is an autonomous process of collective intelligence, where you and me, and all the others who sift and select from the ocean of information passing through them, unconsciouly help our global brain, to make sense of the information we have ourselves created.

 

Even those who simply like, share or retweet, contribute to this process, by gradually filtering and marking what is most interesting and relevant to them.

 

Evolver.fm writes on Wired: "There’s too much stuff. We can help each other find it. This is what the age of curation is about.

 

Yes, it’s amusing to make fun of people who seem to retweet other people’s links all day, but that’s giving all of those retweeters and Likers too little credit by far.

 

What they’re really doing is strengthening connections in the global brain, in much the same way the axons and dendrites in our brain grow and lose connections to shape our minds."

 

"Content curation is the natural evolution of our globally networked consciousness.

 

This sounds like a bunch of hippie drivel, but we really are creating a global brain, of sorts, by encoding human knowledge and tracking human activity.

 

Using the human nodes of this network to strengthen some of these connections while weakening others (by choosing either to pass along i.e., ‘curate’ information or not to pass it along) helps this global brain function better as a system, which in turn increases its power whenever any of us need to tap into it.

 

...

 

When we curate, for whatever reason and in whatever form, we are enhancing a connection in the global neural network we are inadvertently creating."

 

Insightful. 7/10

 

Full article: http://www.wired.com/underwire/2012/07/curation/ ;

 


Via Robin Good
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Tina Stock's comment, July 6, 2012 11:15 AM
Robin - thanks for the excellent commentary. I always appreciate your posts!
Robin Good's comment, July 6, 2012 11:47 AM
Thank you Tina, much appreciated.
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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | A Marketing Mix | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings


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Content Curation Sneaks Up on Marketers

There are many varying opinions of curation, but what most people don't realize is that they curating information every day. 

 

Adding commentary to content, however, is what establishes the difference between curation and simply sharing. Scoop.it aims to create a place where you can share all of your content while adding your own commentary, and then push this content to all of your different social media presences. This is where the value of curation truly lies.


Thanks to Ardath Albee for this insightful post.


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Magazine trends study finds increase in advertisements using sex

Magazine trends study finds increase in advertisements using sex | A Marketing Mix | Scoop.it

"Some young men actually think Axe body spray will drive women crazy."

--------

 

Curator comment: although not specifically pertaining to the topic of additive/compulsive sexual behavior, this article highlights how our overall culture is increasingly sexualized, which obviously influences the prevalence of problematic sexual behavior.

 

Source: ScienceDaily, "Your source for the latest research news." June 5, 2012.

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The Bastardization of the Term Curator and What Museum Curators Think of It

The Bastardization of the Term Curator and What Museum Curators Think of It | A Marketing Mix | Scoop.it

Robin Good: "A throwdown about the term "curator"". This is the title that Suse Cairns gave to her recent article, in which she opens by writing: "Lately, questions about the bastardisation of the term curator have been emerging around the blogosphere.

 

The Hermitage Museum wrote An Open Letter to Everyone Using the Word ‘Curate’ Incorrectly on the Internet, and Digital Transformations recently asked whether DJs are curators, and vice versa.

 

Their opening volley caught my attention:

 

"The word ‘curator’ gets used liberally these days to talk about stuff people do on the web. But does that devalue the term?

 

Is there any way what someone does on Facebook is comparable to the years of training and knowledge which goes into curating collections in museums and galleries?"

 

I believe that if Suse Cairns had the opportunity to see the real work that goes into professional content or news curation, she would not hesitate an instant in recognizing how skilled and experienced a person must be, in several disciplines, to even consider attempting doing such a job.

 

On the other hand, I can't but agree with her colleagues who are pulling their hair in disgust when they see people proudly "picking" and republishing other people content "as is" while defining themselves as "curators".

 

I must also convene with her complaining colleagues that curation has little or nothing to do with personal expression and social sharing, two reputable and valuable activities, which can be carried out with similar tools, but which require very different skills and time, and which have very little in common beyond the immediate surface. 

 

If one does not look or pay attention at these small details it is very easy to get caught into misleading generalizations (content curation is useless, etc.).

 

I am actually pointing to this article, not so much for the good effort that Suse Cairns to reconciliate traditional museum curators with the new self-acclaimed content curators, but for the excellent series of comments that her short article did spark.

 

Among them, I have excerpted this little gem from Suse herself: "I’m reading Stephen E. Weil’s Rethinking the Museum, and there is a section that seems entirely appropriate to this discussion.

 

On page 53, Weil discusses the work of John Cotton Dana, and writes “In his 1917 book The New Museum, Dana urged that museums of the future make a special effort to attract the young and to interest them in making collections of their own – collections that they might ultimately share with the public. This development of the collecting habit, he wrote:


“...with its accompanying education of powers of observation, its training in handiwork, its tendency to arouse interests theretofore unsuspected even by those who possess them, its continuous suggestions toward good taste and refinement which lie in the process of installing even the most modest of collections, and its leaning towards sound civic interest through doing for one’s community a helpful thing – this work of securing the co-operation of boys and girls, making them useful while they are gaining their own pleasure and carrying on their own education, is one of the coming museum’s most promising fields.”"


With this idea in mind, maybe this idea of collecting or “curating” online – even if it were only simple list-making – can be seen as an interesting, useful and positive thing."

 

Inspiring. Sense-making. 9/10

 

Read the full article and ALL the comments here: http://museumgeek.wordpress.com/2012/04/15/a-throwdown-about-the-term-curator/ ;


Via Robin Good
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suse cairns's comment, October 13, 2012 3:05 AM
Hi Robin. I've held off on responding to this, but when it was rescooped today I decided that I would write in to chat about your interpretation of my initial post. It was not actually my original intention to "reconciliate traditional museum curators with the new self-acclaimed content curators", nor was I dismissing professional content "curation". Instead, I was speaking to the evolution in the nomenclature; to the fact that the word 'curator' is now being used widely beyond the borders of the museum sector, much to the chagrin of many within it. In fact, I was arguing that if people like yourself, professional content curators, want to use the term 'curator' to describe themselves, then that was a positive thing - something that not everyone in my sector would (or did) agree with. Your interpretation of my initial post is understandably coloured by your own perspective, but this also means you are reading into the discussion things that were not necessarily there.
Robin Good's comment, October 13, 2012 3:11 AM
Thanks Suse for your kind comments and for sharing your thoughts on this. As I have written there is plenty of good things you have written in your article, and our ability to understand and make meaning out of newly explored grounds like this one, is enriched by not having everyone agree and see things in the same way.

I am still thankful to your post which provided lots of valuable insight and some good sparks for extra discussion.
suse cairns's comment, October 14, 2012 3:32 AM
Fantastic to hear. One of the most enjoyable and interesting things about the Internet, I think, is the space it makes for conversation across all kinds of boundaries; sparks for discussion indeed. It's those new connections, across spaces, that open up room for new kinds of thinking and understanding.
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The Curated Shopping Experience: Great Examples at Work

The Curated Shopping Experience: Great Examples at Work | A Marketing Mix | Scoop.it

Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.

 

And some brands, having well understood this mechanism, are already banking on it. 

 

If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.

 

From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.

 

We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.

 

Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.

 

Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.

 

Here are three current examples of curation in action:..."

 

Excellent. 9/10

 

Original article: http://www.cloverleafinnovation.com/blog/distributing-curating ;


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deviantART is applying to manage .art domain

deviantART is applying to manage .art domain | A Marketing Mix | Scoop.it

deviantART is applying to manage the new Top Level Domain (TLD) called .art "DeviantART is committed to have the .art TLD in the hands of representatives of the arts; people who know something about the Internet and the way art is presented and enabled by the Internet."

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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | A Marketing Mix | Scoop.it

From The Original Article: "For years, the best way to gain rankings in search results was to have:

 

1) Accessible pages featuring
2) Quality content
3) Targeting the right keywords
4) In a way that naturally earned external links

 

Now a huge social reach is a competitive advantage in SEO. If you're doing SEO today, I think it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.

 

Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won't just be social metrics; they'll be KPIs for our SEO, too".

 

Full article Here: http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings

 

 


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SEO Is More Important Than Social Media [INFOGRAPHIC]

SEO Is More Important Than Social Media [INFOGRAPHIC] | A Marketing Mix | Scoop.it

According to research by BlueCaribu it is in fact Search Engine Optimisation, or SEO, that is still dominating businesses thoughts, with 9.1 million related searches every month.

 

The complete research carried out by BlueCaribu is presented in this awesome info graphic they have produced.


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There’s no such thing as an objective filter: Why designing algorithms that tell us the news is hard

There’s no such thing as an objective filter: Why designing algorithms that tell us the news is hard | A Marketing Mix | Scoop.it

"filtering algorithm design is one of those wildly interdisciplinary problems. The challenge is to imagine systems that:
forward societal goals that we think are important, yet are precise enough to be phrased as performance yardsticks,
combine algorithms with humans in a productive way, and
can actually be built with available technology."

Great article explaining the different approaches that technologists and humanists take to deliver "relevant"news. The temptation of the "all technology" could be strong in a world where algorithms seem to solve many problems. But it's not only about "solving". Accessing news should be also about serendipity, exploration and "feeling" what people could like to discover. And human interactions stay key to be inspired. Curators of the digital age could be the link between these two different visions. Curation cor Scoop.it is a celebration of the humanrithm, to build a deep culture of exploration. Accessing knowledge is not enough anymore. Exploring the opportunity of collective wisdom is an amazing challenge.


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50: Rough Sketches - LA Times Magazine

50: Rough Sketches - LA Times Magazine | A Marketing Mix | Scoop.it

"Noel Petter's concept paintings for 1930s consumer packaging sent a clear message to Depression-era shoppers -- forget your troubles, c'mon get happy"

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Facts & Questions on Blogging, Curating & Collecting

Facts & Questions on Blogging, Curating & Collecting | A Marketing Mix | Scoop.it

But what does curation mean? How is that really different from blogging? And why on earth would we need another means of adding to information overload?

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Ye Olde Comfort Hip Corset Truly Chaffes

Ye Olde Comfort Hip Corset Truly Chaffes | A Marketing Mix | Scoop.it

An antique advertising or trade card for the “Comfort Hip” corset by Helm, Snorf & Watson of North Manchester, Indiana. I’m not sure if we’re supposed to sing it… I cannot; for some of the lyrics make me gag...

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Vintage Father’s Day Ads Tell A Story About Dads

Vintage Father’s Day Ads Tell A Story About Dads | A Marketing Mix | Scoop.it

"Father’s Day advertisements are a peek into what we think dads are all about. As cultures change, advertising shifts too, giving us a peek into the social construction of fatherhood."

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Clay Shirky on information overload versus filter failure - Boing Boing

Clay Shirky on information overload versus filter failure - Boing Boing | A Marketing Mix | Scoop.it

This Clay Shirky talk from Web 2.0 Expo NY ("It's Not Information Overload. It's Filter Failure") challenges the idea that we've got information overload problems (we've had more books than any human could read for hundreds of years), what we have is a series of filter failures, as our systems for managing information abundance are swamped by the growth of information.


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4 Reasons Why Content Curation Has Gone Mainstream - Forbes

4 Reasons Why Content Curation Has Gone Mainstream - Forbes | A Marketing Mix | Scoop.it
4 Reasons Why Content Curation Has Gone MainstreamForbesAll major brands today are online – providing their prospects with information, customer service and even e-commerce offerings.

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Making Choices in the Age of Information Overload

Making Choices in the Age of Information Overload | A Marketing Mix | Scoop.it

Why are we listening to signals when we can do the research ourselves? (More on the Advertising as Cult theory)

 

The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us?


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Earn A Free Romney T-Shirt Or A Signed Photo By Making 300 Calls

Earn A Free Romney T-Shirt Or A Signed Photo By Making 300 Calls | A Marketing Mix | Scoop.it

First I was rolling on the floor lauging my a** off - but then I just gor really scared.

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The Unanticipated Benefits of Content Curation - NTEN:Change's Content Curation Issue

The Unanticipated Benefits of Content Curation - NTEN:Change's Content Curation Issue | A Marketing Mix | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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Hilarious Vintage Computer Ads

Hilarious Vintage Computer Ads | A Marketing Mix | Scoop.it

Hilarious Vintage Computer Ads... Sexist too.

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.