A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Take Your Lukewarm Copy & Make It Sizzle

Take Your Lukewarm Copy & Make It Sizzle | A Marketing Mix | Scoop.it
Sensory words are an easy and reliable way to hook your reader. Use them whenever you need to persuade your reader -- here's 100 words to get you started.
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Content Curation: Understanding the Why and How - a Research Study


Via Robin Good, Deanna Dahlsad
Deanna Dahlsad's insight:

Robin Good  of Content Curation World breaks the findings down thus:


a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.


b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)


c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.


d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.


This is rather my experience; however, I usually explain it to my clients this way:


a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.


b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.


c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.


d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.

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Carmenne Kalyaniwala-Thapliyal's curator insight, October 16, 2013 2:17 AM

A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013

AnneMarie Cunningham's curator insight, October 17, 2013 8:28 AM

See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.

John Thomas's curator insight, February 9, 2014 10:20 AM

Content Curation: Understanding the Why and How - a Research Study 

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YouTube Secrets and Content Curation | Social Media Today

YouTube Secrets and Content Curation | Social Media Today | A Marketing Mix | Scoop.it
Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now.
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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | A Marketing Mix | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

Via Kenneth Mikkelsen, Deanna Dahlsad
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Deanna Dahlsad's curator insight, February 22, 2013 9:44 PM

I think most of the items on this list are known (if somewhat debatable), but reading the reasoning may help some to identify which sort of content best fits their audience &/or business model.

Marco Bertolini's curator insight, February 23, 2013 2:51 AM

L'ogre Google avale tout.  Mais privilégie certains contenus : interviews, débats, listes, contenus régulièrement mis à jour, etc.  A vous d'en tenir compte si vous voulez apparaître dans les résultats !

Patrizia Bertini's curator insight, February 23, 2013 11:34 AM

worth a look (or two)

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Can the Computers at Narrative Science Replace Paid Writers?

Can the Computers at Narrative Science Replace Paid Writers? | A Marketing Mix | Scoop.it
A look at new software that could transform journalism...

 

[Everyone wants to avoid paying writers. *heavy sigh*]

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
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From lone gunmen on hills to mass movements. Depressing as hell, really.
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The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
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Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
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Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
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The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
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Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
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Links to (many of) my columns and articles.