A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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The Standard Hotels, DuJour Media, and Violence Against Women

The Standard Hotels, DuJour Media, and Violence Against Women | A Marketing Mix | Scoop.it

DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”)


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Via J'nene Solidarity Kay
Deanna Dahlsad's insight:

Ugh

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Marilee Ritchie Hird's comment, August 28, 2013 10:34 AM
It's unclear to me from the photo that there is violence involved. My first thought was that her suitcase was too heavy.
Laura Brown's comment, August 28, 2013 1:03 PM
My first thought was that her other arm is missing, her head may be under the suitcase. Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her? Whatever the situation, heavy luggage, violence, illness... why would a hotel advertise by showing a woman down on the ground? I think that is more the point for me.
Gracie Passette's comment, August 30, 2013 12:32 AM
How can anyone see anything positive about this image? Hurt, wounded, murdered, whatever ~ "immobility" is counter to "travel", isn't it?
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Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers)

Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers) | A Marketing Mix | Scoop.it

So, yeah, that first image is from a European Sony ad and I don’t know about you BUT IT CREEPS ME OUT. Ignoring the skeevy implications (woman’s body is a plaything for men, etc) it’s also just CREEPY AS HELL.

Deanna Dahlsad's insight:

Arg!

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Tess Marshall's comment, March 10, 2013 5:22 AM
In the 21st Century? Unbelievable!
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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