A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Movember Is More About Protecting Masculinity Than Protecting Men

Movember Is More About Protecting Masculinity Than Protecting Men | A Marketing Mix | Scoop.it
Remember, remember, the scourge of Movember? We’re halfway through the advocacy month that calls for men to grow the manliest mustaches they can muster to
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Deanna Dahlsad's curator insight, November 17, 2015 6:31 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

Deanna Dahlsad's curator insight, November 17, 2015 6:32 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

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The Cleveland Cavaliers' Video of Domestic Violence Wasn't a 'Mistake'

The Cleveland Cavaliers' Video of Domestic Violence Wasn't a 'Mistake' | A Marketing Mix | Scoop.it
This video, which spread like wildfire across social media last week, was just the latest example of the way organizations continuously downplay the impact of domestic violence and rape culture. In turn, this betrays how little we as a society care for, or even think of, victims of interpersonal violence.
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Inside Amy Schumer - Beer Ad - Uncensored - YouTube

Amy confronts a guy at a bar after he flirts with his beer instead of her. Watch more Inside Amy Schumer: http://on.cc.com/1OYlpWb
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How Colors Affect Conversion Infographic

How Colors Affect Conversion Infographic | A Marketing Mix | Scoop.it
Colors plays major role in our life. Check out how colors affect your customers decision and make conversion happen. #infographics #conversion
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I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads | A Marketing Mix | Scoop.it
Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | A Marketing Mix | Scoop.it

Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? 


Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...


Via Jeff Domansky
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Shelley Costello's curator insight, May 26, 2014 7:21 PM

Women are dominate buyers across most social media channels. 

Shelley

http://www.creativewebconceptsusa.com

Paul-Alain Stieglitz's curator insight, May 27, 2014 4:01 AM

alors là j'abonde dans son sens...!

 

Jeanette Hall's curator insight, May 27, 2014 9:53 AM

Interesting Article

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DPopTart, He’ll do anything… Even meet his own needs and...

DPopTart, He’ll do anything… Even meet his own needs and... | A Marketing Mix | Scoop.it

He’ll do anything… Even meet his own needs and clean up after his own meal.

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Men, Casinos Are Betting The Pretty Employees Will Screw You Out Of Your Money

Men, Casinos Are Betting The Pretty Employees Will Screw You Out Of Your Money | A Marketing Mix | Scoop.it
Speaking of those scantily clad casino waitresses... I would like to draw your attention to a pair of studies done regarding men's reactions to pretty and scantily clad women. In the 2003 study, th...

Via Shawnee Rivers, Deanna Dahlsad
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Shawnee Rivers's curator insight, February 1, 2014 12:57 AM

Even if a man knows he can’t take the sexy casino waitress up to his room, a guy can — and will — dream. And that just helps the house.

Gracie Passette's curator insight, February 4, 2014 2:44 AM

The effects of scantily clad women on (hetero) male wallets

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Scantily Clad Casino Employees: Sex Sells, Right?

Scantily Clad Casino Employees: Sex Sells, Right? | A Marketing Mix | Scoop.it
Have you ever wondered why casinos often employ scantily clad waitresses? I'm not making this up as some sort of feminist attack or even a complaint. Many casinos, like the Rio in Vegas, do more th...

Via Shawnee Rivers
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Sexism In The Gambling Industry

Sexism In The Gambling Industry | A Marketing Mix | Scoop.it

With all the talk about sexism in gaming, I think it's time to discuss the sexism in gambling. Everyone knows that the number of female gamblers are increasing, just as it is in gaming; but where are the casinos, online or real world destinations, which cater to these women?


At the start of this century, there were several...

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malek's comment, January 18, 2014 4:44 PM
Sexism and gambling: a kind of addiction
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Why Marketers Fear the Female Geek

Why Marketers Fear the Female Geek | A Marketing Mix | Scoop.it
Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that.

Via malek
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malek's curator insight, January 1, 2014 3:44 PM

 I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole?

Deb Bailey's comment, January 2, 2014 1:11 PM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
malek's comment, January 2, 2014 5:19 PM
Amen. "Life is better in Pink" is too superficial
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Sex doesn't sell? This study into women's response to raunchy advertising .

Sex doesn't sell? This study into women's response to raunchy advertising . | A Marketing Mix | Scoop.it

The Independent Sex doesn't sell? This study into women's response to raunchy advertising ...


Via Desife
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Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad - TIME

Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad - TIME | A Marketing Mix | Scoop.it
Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad
TIME
PrenticeMathewPorter 5pts. This is precisely the kind of ad that takes the tone that many men in support of the feminist movement will resent.

Via Sarah Sepulchre, MLB, Deanna Dahlsad
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malek's curator insight, December 22, 2013 5:03 PM

Pantene sends a clear message of support for women: Don’t let labels hold you back.

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People Shopping on Mobile Devices Visit More Sites Than Those on a PC

People Shopping on Mobile Devices Visit More Sites Than Those on a PC | A Marketing Mix | Scoop.it

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.

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Deanna Dahlsad's curator insight, December 5, 2013 10:25 AM

It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.

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The Gendered Forest: Women Relax, Men Mountaineer

The Gendered Forest: Women Relax, Men Mountaineer | A Marketing Mix | Scoop.it

This summer I went hiking several times in California’s Eastern Sierra. Each time I went I counted the number of male to female hikers and ended up with a 5:1 ratio. This reflects many women’s experience of the wilderness and outdoor sports such as rock climbing or mountaineering. These are male-dominated arenas.


One of the reasons for that is because these activities are advertised to women as an escape from their stressful lives, not as a sport meant to challenge their physical ability. Outdoors equipment marketed towards women, then, consistently focuses on comfort and style, in contrast to men’s marketing.

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Deanna Dahlsad's curator insight, November 22, 2013 11:11 PM

A reflection of the "Hello Kitty" factor in sports marketing to men and women. The conclusion of the article shows how yoga is not "manned up" when marketing to men.


However, to be fair, one could also argue that more women do seek relaxation over physical challenges in their down-time, so perhaps the  ratio isn't all a result of marketing...

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The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks

The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks | A Marketing Mix | Scoop.it
This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
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Deanna Dahlsad's curator insight, November 4, 2013 5:25 PM

One cookbook illustrates so many issues: body image, ageing, racism, marketing & consumerism. Oh, and recipes too ;)

malek's curator insight, November 4, 2013 7:59 PM

KITSCH-SLAPPED describe itself as

"SPECIALIZING IN BAD TASTE FROM A (FEMINIST) CHICK’S PERSPECTIVE. POP CULTURE, PAST & PRESENT, IN YER KISSER."

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Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc.

Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc. | A Marketing Mix | Scoop.it
Deanna Dahlsad's insight:

For consideration in terms of reaching your target market and just who might be better at it

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Cesar De Anda Guizar's comment, September 17, 2013 1:33 PM
Muestra la comparacion del uso o el impacto de la redes sociales y el marketing, dividida en los 2 sexos.
Cesar De Anda Guizar's comment, September 17, 2013 1:35 PM
Las mujeres lo usan mas..
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What Would it Look Like if Gender Roles Were Reversed in Advertising? (Video)

What Would it Look Like if Gender Roles Were Reversed in Advertising? (Video) | A Marketing Mix | Scoop.it
What do you think of these role-reversed ads?

Via Craftypants Carol
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The Smell Of Fear (Or Something Stinks In Vintage Film Ad)

The Smell Of Fear (Or Something Stinks In Vintage Film Ad) | A Marketing Mix | Scoop.it
From the Corpus Christi Times , March 29, 1957, comes this frightful ad featuring scary movies boldly warning things such as “Do not judge by anything seen before!” and “Girls!...
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WATCH: MSNBC Host Rips Bloomberg For Controversial Ad Campaign

WATCH: MSNBC Host Rips Bloomberg For Controversial Ad Campaign | A Marketing Mix | Scoop.it
Melissa Harris-Perry had harsh words for New York mayor Michael Bloomberg on Saturday.
The MSNBC host took issue with a series of controversial ads, paid for by the city, that target teen pregnancy.

Via J'nene Solidarity Kay, Deanna Dahlsad
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.