A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Provide Valuable Content on Facebook Without Creating It

Provide Valuable Content on Facebook Without Creating It | A Marketing Mix | Scoop.it
If you want to do well on Facebook, you need to know the 3Ps of Facebook marketing.

What are the 3Ps you ask? The 3Ps are:

Personal: Posts that show more about you and your business

Purpose: Content that adds value

Promotion: Posts that sell

Having a mixed ratio of these 3 types of content will allow you to diversify your content and make your Facebook page more exciting, which will ultimately lead to more engagement.

YES!

Now for the bigger question, how do you create a range of content and keep your page constantly updated with these 3Ps?

Via Brian Yanish - MarketingHits.com
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5 New Facebook Features and How Marketers Should Use Them |

5 New Facebook Features and How Marketers Should Use Them | | A Marketing Mix | Scoop.it
Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
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Facebook Fan Pages now have a dedicated feed

Facebook Fan Pages now have a dedicated feed | A Marketing Mix | Scoop.it

Have you used Facebook today? If so, you may have noticed a new tab called “Pages Feed” in the left sidebar of your homepage.

 

Clicking the tab will reveal a separate newsfeed tailored to only display content from the Pages a user follows. Updates appear in the order they are published, with the latest content at the top.

 

[I hope this is a REAL fix.]


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's comment, November 19, 2012 2:17 PM
Thank you for sharing my article!
Jon Turino's comment, November 19, 2012 2:55 PM
You are welcome, Cendrine. You do a good job of curating.
Cendrine Marrouat - cendrinemarrouat.com's comment, November 19, 2012 3:41 PM
I appreciate your kind words, Jon!
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Facebook is not manipulating news feeds says Facebook - Leaders West

Facebook is not manipulating news feeds says Facebook - Leaders West | A Marketing Mix | Scoop.it

There was a time when MySpace was in the situation Facebook is now facing.


The big question on a lot of people’s lips has been: “Has Facebook tweaked EdgeRank to force me to pay to promote my content?”


In his article, Jim Dougherty makes very valid points regarding the fallacy a lot of us have been led to believe:


“The mythology that brand pages will be a efficient marketing platform or customer service vehicle for the discount price of elbow grease and moxy is false. The preponderance of evidence of Facebook’s inefficiency is overwhelming, capped by Facebook’s backhanded admission on their blog.”


Via Cendrine Marrouat - cendrinemarrouat.com
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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | A Marketing Mix | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 


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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
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