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Pharmaceutical industry would grow at 19% in 2013: Morgan Stanley

Pharmaceutical industry would grow at 19% in 2013: Morgan Stanley | A dose of Branding | Scoop.it
MUMBAI: According to a latest report by Morgan Stanley, Indian pharmaceutical industry would grow at 19% in 2013. " We expect the intellectual property investments in the past few years to start...
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Online Health Information Seekers: Internet Use Grows, But Doctors' Orders Still Apply

eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics.

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Roche pledges to open up access to drug data

Roche pledges to open up access to drug data | A dose of Branding | Scoop.it

Swiss drugmaker Roche Holding has agreed to expand access to its clinical trial data as the pharmaceutical industry faces calls for greater transparency on scientific data.

 

The company's move follows a decision this month by British rival GlaxoSmithKline to publish detailed clinical study reports as well as the results of all drug trials.

 

Roche has also come under pressure from critics, including non-profit organization The Cochrane Collaboration, to hand over data on its blockbuster flu drug Tamiflu amid claims from researchers that there is little evidence it works.

 

The drugmaker said on Tuesday that it would work with an independent body to evaluate and approve requests to access anonymized patient data and would support the release of full clinical study reports(CSR) via regulatory authorities.

 

"We understand and support calls for our industry to be more transparent about clinical trial data with the aim of meeting the best interests of patients and medicine," Daniel O'Day, head of Roche's pharmaceuticals unit, said.

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Five phases of patient engagement

Five phases of patient engagement | A dose of Branding | Scoop.it

In July of 2012, National eHealth Collaborative (NeHC) convened a meeting of the Consumer Consortium on eHealth. The Consortium was created in early 2011 and has since developed into a diverse group of over 300 individuals and organizations, united in the common goal to use health IT to engage patients in their care. During the 2012 Consumer Engagement Summit, it became clear that something had changed in the way people were talking about patient engagement. In 2011, there had been a persistent question: “Why patient engagement?” By this past summer, the questions were: “How do we do it?” and “Where do we start?”

 

It was with that zeal and enthusiasm that NeHC, led by Board member and Senior Vice President for Policy at Healthwise Leslie Kelly Hall, embarked on an effort to help organizations identify that starting point and give them a finish line to strive toward. This year NeHC, with the participation and contribution of over 150 collaborators, pointed out the path to the finish line with the Patient Engagement Framework.

 

The Framework provides a guide for healthcare organizations to think about patient engagement using eHealth tools and resources.  It encompasses five phases of development to strengthen organizations’ patient engagement strategies:   Inform Me, Engage Me, Empower Me, Partner With Me, and Support My e-Community.  The characteristics of some of these phases include information and way finding, e-tools, patient-specific education, and the build-up to patient access to records, patient generated data, interoperable records, collaborative care, and community support.

 

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Jarek Kucia's curator insight, March 4, 2013 5:06 AM
"A blockbuster drug of the Century" was to the point! "E-Patient" report published by R.W. Johnsson Foundation could be suplementary lecture.
Bill Palladino - MLUI's comment, March 4, 2013 10:29 AM
Thanks for this. The framework could easily be applied to any nonprofit organization too.
rob halkes's comment, March 4, 2013 10:36 AM
Jarek Kucia, Thx for your comment, it would be nice though to see an url/link to your refered publicaiton of "A blogbuster..." Thx!
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Branding the Visual Web

Branding the Visual Web | A dose of Branding | Scoop.it
Images are taking over the social Web and brands are armed and ready to use this to their advantage.
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10 Companies That Are Transforming Healthcare Infographic

10 Companies That Are Transforming Healthcare Infographic | A dose of Branding | Scoop.it
10 companies that are transforming healthcare infographic created by Accelerated BSN Degree Programs highlights how these companies are reshaping healthcare
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The Aging Boomer Generation’s Implications for Pharma | PM360

The Aging Boomer Generation’s Implications for Pharma | PM360 | A dose of Branding | Scoop.it

The numbers alone are daunting with a shift in dependency ratio—or the number of people 65 and older to every 100 people of traditional working ages—is projected to climb rapidly from 22 in 2010 to 35 in 2030. This isn’t just a larger number of seniors with similar healthcare attitudes and behaviors as the generation preceding. The boomer generation differs from their parents, as they are more proactive and less likely to accept the “grow old gracefully” mindset. They seek and engage with all forms of health services to maintain the highest quality of life. This increasing demand will test the limits of the government services financing this shift.


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How the medical industry is using (and could use): Pinterest

How the medical industry is using (and could use): Pinterest | A dose of Branding | Scoop.it
The picture-driven social media tool Pinterest made Internet history by rocketing to 10 million subscribers in just under two years, and already surpasses YouTube, Google+ and LinkedIn for referral traffic.

Via Giuseppe Fattori, Pharmacomptoir / Corinne Thuderoz, Thibaud Guymard, Javi T, Patti Peeples
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Healthcare Providers and Health Information Technology Infographic | Providers & Professionals | HealthIT.gov

Healthcare Providers and Health Information Technology Infographic | Providers & Professionals | HealthIT.gov | A dose of Branding | Scoop.it
Read how America’s healthcare providers are now using (EHRs) and Health IT to achieve meaningful use and help to improve their patients’ care and health.

Via Richard Meyer
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