A Differnt view of the Social Media
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by viviana villani from Digital Media
Scoop.it!

Brands allocating most of social marketing budget on Facebook, uncertain of worth

Brands allocating most of social marketing budget on Facebook, uncertain of worth | A Differnt view of the Social Media | Scoop.it

Brands are spending more on Facebook than any other social network as found by BI Intelligence, a branch of Business Insider research. The Technorati Media’s 2013 Digital Influence Report has found that 57 percent of social media budgets are allocated toward Facebook with YouTube and Twitter only receiving 13 percent.

In a separate study, out of 3000 marketers surveyed 41 percent said they were “uncertain” about the effectiveness of Facebook marketing. Social Media Examiner’s 2013 Social Media Marketing Industry Report also found that 17 percent have directly said the site is ineffective for marketing purposes, with 32 percent finding it effective.


Via Federico Francioni
more...
No comment yet.
Scooped by viviana villani
Scoop.it!

Digital PR: gestire la relazione tra Persone e Brand sui Social Media

Digital PR: gestire la relazione tra Persone e Brand sui Social Media | A Differnt view of the Social Media | Scoop.it
Sai come instaurare una relazione sincera mettendoti nei panni dei tuoi clienti? Sai valorizzare il tuo Brand grazie agli influencer della Rete?
more...
No comment yet.
Rescooped by viviana villani from Digital Media
Scoop.it!

How Your Device Is Controlling You

How Your Device Is Controlling You | A Differnt view of the Social Media | Scoop.it

We take it for granted that more of our time and attention is spent staring into a screen. It’s become our central interface with the world. In fact, we’re consuming as about three times the amount of information today that we did in 1960, according to researchers at University of California, San Diego.


Via Federico Francioni
more...
No comment yet.