Honda Designs Car Exclusively for Women | | A Cultural History of Advertising |
The auto industry has traditionally been male-dominated but Honda has rolled out a new model it claims to have specifically designed with women in mind. But will buyers actually want the new Honda Fit She's?

"Honda uses a pretty little heart to replace the apostrophe in “She’s.”

"UV-blocking window glass"

"a “Plasmacluster” climate control system the maker claims can improve skin quality."


only available in Japan-Yippee!


( I was thinking this must be some fake thing..but gosh oh gosh it's not

...They responded to Bic for Her....hope this gets the same treatment)