National Organization for Women. Philadelphia Chapter Records, 1968-1977, The Historical Society of Pennsylvania | A Cultural History of Advertising |

"In October of 1966, several prominent feminist men and women gathered in Washington D. C. to organize and develop the ideas behind a new group, the National Organization for Women. Among the group were Rev. Pauli Murray, an African-American women who was also an Episcopal minister, Aileen Hernandez, who became the second president of N. O. W. in 1971, and Betty Friedan, famed for her book, The Feminine Mystique. At this conference, the founding members of N. O. W. put together their Statement of Purpose. "The purpose of N. O. W. is to take action to bring women into full participation in the mainstream of American society now, exercising all the privileges and responsibilities thereof in truly equal partnership with men.... N. O. W. is dedicated to the proposition that women, first and foremost, are human beings, who, like all other people in our society must have the chance to develop their fullest human potential." Later on, the focus of N. O. W. expanded to include "winning economic equality and securing it with an amendment to the U. S. Constitution that will guarantee equal rights for women; championing abortion rights, reproductive freedom and other women's health issues; opposing racism and fighting bigotry against lesbians and gays; and ending violence against women." As the national organization gained momentum, several Philadelphia women began work to organize their own chapter in 1968..."