The App That Could Put An End To Sexist Ads | A Cultural History of Advertising |
When it comes to portraying women fairly and accurately, advertising doesn't have a great reputation.


"MissRepresentation, the organization and advocacy campaign behind the "Miss Representation" documentary, is currently producing and soliciting funding for an app called #NotBuyingIt, which will allow users to photograph, map and share advertisements that belittle or objectify women. According to Elizabeth Plank at PolicyMic, "[I]t will kind of be like a centralized, peer-reviewed, crowd-sourced complaint department for all companies that boldly continue to use sexism to sell their products."