A Cultural History of Advertising
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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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For New ‘Mad Men’ Season, Magazine ‘Retro-fies’ Ads - DesignTAXI.com

For New ‘Mad Men’ Season, Magazine ‘Retro-fies’ Ads - DesignTAXI.com | A Cultural History of Advertising | Scoop.it
For New ‘Mad Men’ Season, Magazine ‘Retro-fies’ Ads - DesignTAXI.com...

"For this week’s Mad Men cover story issue, the (online and print) edition contains vintage, swinging ‘60s-style cover design, layouts and ads.

Ads of brands, such as Mercedes-Benz, British Airways, United Colors of Benetton, Dunkin Donuts and Estée Lauder, were either re-appropriated to suit the issue or replaced by authentic period ads from the era.

Viewers can also vote for their favourite ads on the publication’s website.

The old school ‘Mad Men’ edition of the magazine, will be available on newsstands and iPads on Monday.

“We've literally taken a page from Newsweek’s past—recreating the sleek, iconic look of the magazine during the swinging ‘60s, but with all original content. Imagining what a Newsweek website would have looked like, without dropping a tab of acid, was no easy feat. But with a leap of faith (and a single martini), we created an online edition that Don Draper would have toasted. We hope you do too.” Newsweek wrote on its website.

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‘Mad Men’ Goes Back to the Office - How accurate is the portrayal of the 60s

‘Mad Men’ Goes Back to the Office - How accurate is the portrayal of the 60s | A Cultural History of Advertising | Scoop.it
Did they really smoke that much? A Newsweek secretary-turned-Washington correspondent says the on-screen sexism, drinking, and smoking capture the office culture of the early ’60s.

 

Eleanor Clift:

 

"Critics have assailed the way everybody on the show smokes, glorifying a nasty habit that carries significant health risks. But that’s the way it was then."

 

"When Draper, the agency’s creative director and Mad Men’s protagonist, comes up with the tagline “It’s toasted” for Lucky Strike, he’s told that all brands are toasted. Without missing a beat he says, “Everybody else’s tobacco is poisonous. Lucky Strike’s is toasted.” The remark illustrates the central theme of Mad Men, the making and selling of the American Dream by Madison Avenue in the early ’60s—before civil rights, feminism, and antiwar protests forced a great awakening on the ruling class."

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