Marketing Industry Hyping Digital Marketing: Is It Warranted? | Mobile Marketing Watch | 86 | Scoop.it

In the coming years, we are expecting to see a broad and fantastic range of new digital marketing tools that will likely make the job of the digital marketer easier and more efficient (and maybe even replace him eventually). But the analysts at 451 Research are recommending caution where so many marketers are demonstrating zeal.

 

The truth is, they say, that very few companies actually have the infrastructure and capability to really research the information that they need to make digital marketing optimally effective.

 

Digital marketing is touted as being able to quickly adapt to the extremely adaptable modern consumer, but in order for it to do that, the companies implementing the strategies have to understand the technology involved and really know how to harness it.