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The Four Elements of the Most Persuasive Copy | Entrepreneur

The Four Elements of the Most Persuasive Copy | Entrepreneur | 86 | Scoop.it

"Writing successful marketing copy is nothing short of an art. You need content that puts across your point of view subtly and engages your readers in the process. But along with being engaging, the content should also bring consumers closer to your brand, allowing them to see what’s in it for them and how it fits in with their individual needs, thus triggering their decision to purchase. Here are 4 ways that will help you write persuasive copy to win more clients over..."


Via Jessica Kelly
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Jessica Kelly's curator insight, November 18, 2014 5:35 PM

Be conversational, organized, concise, etc. Yep, we all know these things, but this post is a great reminder and includes helpful tips on writing to capture the attention of at busy, distracted readers (write so people can scan, put benefits first, etc.).

nordictrack's curator insight, November 18, 2014 10:13 PM

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Why Content Creators Should Care about Adaptive Content | CMI

Why Content Creators Should Care about Adaptive Content | CMI | 86 | Scoop.it
With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”.

Via Jessica Kelly
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Jessica Kelly's curator insight, November 18, 2014 5:21 PM

What is adaptive content? It's essentially personalization. This post explains it well, diving into audience personas, content types, and delivery channels.