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The Four Elements of the Most Persuasive Copy | Entrepreneur

The Four Elements of the Most Persuasive Copy | Entrepreneur | 86 | Scoop.it

"Writing successful marketing copy is nothing short of an art. You need content that puts across your point of view subtly and engages your readers in the process. But along with being engaging, the content should also bring consumers closer to your brand, allowing them to see what’s in it for them and how it fits in with their individual needs, thus triggering their decision to purchase. Here are 4 ways that will help you write persuasive copy to win more clients over..."


Via Jessica Kelly
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Jessica Kelly's curator insight, November 18, 2014 5:35 PM

Be conversational, organized, concise, etc. Yep, we all know these things, but this post is a great reminder and includes helpful tips on writing to capture the attention of at busy, distracted readers (write so people can scan, put benefits first, etc.).

nordictrack's curator insight, November 18, 2014 10:13 PM

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Robert Scoble tells Howard Rhinegold how he successfully curates content

Once again, Howard Rhinegold has brought us an excellent interview on "how to" curate content from Robert Scoble, one of the best curators on tech.

Here are my takeaways:

Pick a niche, seek out and follow reliable sources and build lists on people who blog, write or tweet on the subject. Learn everything you can about this topic. Become an expert. Use tools to help you aggregate pertinent news and content about this subject.

And here's where you become really valuable to others: consistently select relevant and timely articles or content about this topic, identify and interpret patterns, then add your own thoughts. This clarifies things, invites further discussion, and expands the conversation.

There's so much more and this is definitely worthy of your time if you're serious about curating content and becoming great at it!!

I can't wait to read the book Howard is working on now, I'm sure it will be very valuable to those of us in this arena.

Intro: Howard Rhinegold

Increasingly, curation is becoming an important participation/collaboration skill for digital citizens. I interviewed Robert Scoble, one of the most prolific...

http://www.youtube.com/watch?v=WMn-cJHzF8A


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Why Content Creators Should Care about Adaptive Content | CMI

Why Content Creators Should Care about Adaptive Content | CMI | 86 | Scoop.it
With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”.

Via Jessica Kelly
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Jessica Kelly's curator insight, November 18, 2014 5:21 PM

What is adaptive content? It's essentially personalization. This post explains it well, diving into audience personas, content types, and delivery channels.