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5Star Brand

5Star Brand | 5 Star Brand | Scoop.it
Understanding why local buzz and your online reputation is important for your digital marketing strategy can help you determine how to keep your business relevant.
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Social Media Optimization: Just How Important is it for Your Business?

Social Media Optimization: Just How Important is it for Your Business? | 5 Star Brand | Scoop.it

Everybody knows that search engine optimization (SEO) is important for a business’s online presence. Not everyone knows or understands, however, just how important social media optimization (SMO) is though.

As 2016 rapidly approaches, the major search engines such as Google are using social media signals to boost a website’s SEO rankings. In other words, Google takes into account how visible a website is on multiple social media platforms when determining how relevant that site is.

 

 

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Revamp Your Company’s Digital Marketing Strategies Before 2015 Ends

Revamp Your Company’s Digital Marketing Strategies Before 2015 Ends | 5 Star Brand | Scoop.it

As 2015 comes to a close, many business owners are starting to think about how to improve their digital marketing strategies for 2016. In many cases, the corporate leader's primary concern is figuring out how to keep the company in a state of steady growth. If this is your objective, you should know that having an expert’s insight is invaluable. There are a wide range of services that a marketing firm can offer to keep your company growing. Here are two of them:

Content Creation

Content creation is one of the most important strategies that a reputable digital marketing company can offer. As one of the primary mediums that a prospective customer will use to learn more about your brand, the content you produce needs to be both interesting and informative.

 

 

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Effective Use of the Sales Funnel: Sustaining Customer Satisfaction

Effective Use of the Sales Funnel: Sustaining Customer Satisfaction | 5 Star Brand | Scoop.it

The marketing funnel automation was developed and utilized by online marketing companies, such as 5 Star Brand, as a way to use powerful technologies and optimization strategies to propel the sales funnel process, which needs minimal changes or intervention, to follow through an account with some measure of success.


One notable part of the marketing funnel is the strong attention on sustaining every process, including after a sale. Marketing experts understand that it is a mistake to think that an account closes when the core product is sold. When a lead has been converted into a paying customer, that new customer can potentially become invested in your business with attention and the nurturing of new leads to benefit the customer and inspire repeat business. To end the process at every sale would be losing on a string of missed opportunities that could have encouraged loyalty among customers.

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SEO Consultant: Key Metrics for SEO Success Aside from Search Rankings

SEO Consultant: Key Metrics for SEO Success Aside from Search Rankings | 5 Star Brand | Scoop.it

E-commerce is a booming business and many self-made entrepreneurs are enjoying their ride to the top. If you’re planning to start your very own e-commerce business, you can’t expect to achieve success simply by launching a website. That’s actually a common misconception that only leads to poor sales, negative return on investment, and a lot of frustration. What you need to do is use these digital marketing techniques to optimize your site and get your target market clicking.


Optimize Keywords and Title Tags


Not using the right keywords for each product page ends up costing you in the end. Your customers might find it hard to find your products because you are not using the keywords that are highly searched. For instance, your title tag for a product is “women’s stilettos”. It’s a generic title that might not even get any attention.

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Offering the Main Product: The Major Objective of the Sales Funnel

Offering the Main Product: The Major Objective of the Sales Funnel | 5 Star Brand | Scoop.it

One of the biggest challenges of any business is getting a client or customer, one who actually spends. Some businesses assume that just because they created a good advertising material in print or online, customers would come knocking on their doors immediately. The process of turning a prospect into a client is actually harder than it looks and requires a great deal of sacrifice. It is important to understand the sales funnel first, which is how prospective clients become leads and how leads become clients.

How a Sales Funnel Works


In a nutshell, the sales funnel works by: 1) telling people what you offer, 2) enticing them with something of value at no cost, 3) offering them something of high value at a minimal cost, and finally 4) offering your main product of high value at actual cost.

 

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Get the Help of a SEO Consultant for Your Start-Up’s Online Ranking

Get the Help of a SEO Consultant for Your Start-Up’s Online Ranking | 5 Star Brand | Scoop.it

Start-up businesses are a dime a dozen, offering new products or services that are commonly found. Since many may not be the first in their industry, they have to adjust to the overall market to be better positioned for new customers. As most customers now source products online, this increases the need for search engine optimization (SEO) to ensure that the business’s website gets a good deal of customer traffic.


Running a start-up firm now comes at an opportune time. A Kauffmann Foundation study in 2014 discovered that startups are becoming the new destination of workers who have fallen out of the human resource roster of the more established companies. The study found that most existing companies tend to downsize, collectively removing about a million jobs per year, while start-ups create around 3 million new positions annually.

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How Marketing Sales Funnels Can Transform Sales Prospects to Customers

How Marketing Sales Funnels Can Transform Sales Prospects to Customers | 5 Star Brand | Scoop.it

If you’ve got a background in marketing, then you might be familiar with the concept of the sales funnel, a model most businesses follow to generate sales. In a nutshell, the sales funnel is a tool to bring visitors to the site and then convert them into clients.


Nowadays, with more people relying on their smartphones or tablets when making a purchase, the old means of enticing consumers into buying a product (i.e. old forms of advertisements) are no longer sufficient for businesses to lead people into entering the sales funnel. How to turn them into prospects as they move towards the narrower part of the funnel will depend on effective content marketing strategies.

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Is an SEO Consultant Worth the Price You Pay For One? Definitely!

Is an SEO Consultant Worth the Price You Pay For One? Definitely! | 5 Star Brand | Scoop.it

Search engine optimization is complex work that requires analysis and constant monitoring and adjustments to continuously improve your marketing tactics. SEO needs to take into account online trends and tweaking your site to reflect those trends. Moreover, search engine algorithms that lay out the guidelines on how the search engines rank business websites on their pages, change on a regular basis.


You’ll need someone to be on top of these changes, simply because you (and your core employees) need to stay focused on you own core competencies. This is why outsourcing your marketing needs to an SEO agency, particularly a full-service digital marketing company, like 5 Star Brand, is a viable option. When you allow the experts to work on promoting your brand, beginning with establishing strong online visibility for your business, you make use of your resources much more effectively.

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How to Create a Free-Flowing Sales Funnel with Effective Lead Magnets

How to Create a Free-Flowing Sales Funnel with Effective Lead Magnets | 5 Star Brand | Scoop.it
If this is your first time encountering the term sales funnel, worry not because you will soon be enlightened. In basic terms, a sales funnel describes how customers are generated. It can be summarized into three parts: qualified leads, prospects, and customers.
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Hiring an SEO Consultant to Give Your Online Business a Shot in the Arm

Hiring an SEO Consultant to Give Your Online Business a Shot in the Arm | 5 Star Brand | Scoop.it
The trend of more searches being conducted over mobile devices cannot be discounted. Search engine giant Google recently confirmed that searches on mobile devices have already eclipsed desktop searches, based upon analysis of searches originating from ten countries including Japan and the United States. If your business needs to be more mobile-friendly while still securing the higher perches on search results pages, put a skilled SEO consultant like one from 5 Star Brand on your case.
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Automated Sales Funnel, Part 1 of 6: Both Short-Term And Long-Term Lead Sources Required

Automated Sales Funnel, Part 1 of 6: Both Short-Term And Long-Term Lead Sources Required | 5 Star Brand | Scoop.it
Effective marketing funnel automation can greatly help any company seeking to boost its lead conversion with minimal effort, and online marketing companies like 5 Star Brand can easily implement the strategy for your business. Be warned, though; not every sales funnel will produce overnight results. An automated sales funnel must start with lead generation and that can take time to produce any visible results. The purpose of automated sales funnels is to nurture potential customers through the stages from initial contact to making a purchase, and beyond that to becoming repeat customers and ambassadors of your brand. Your marketing campaign needs to start off by making potential customers aware of your business before the automated funnel system can guide them through the further stages of the marketing process to convert them to paying customers.
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Utilizing Social Media Optimization to Transform Leads into Customers

Utilizing Social Media Optimization to Transform Leads into Customers | 5 Star Brand | Scoop.it
Sending e-mails with personalized content tailored to a certain person’s needs is just one of the many strategies you can use to turn your leads into customers. Implementing social media integration, with the help of marketing and branding experts from companies like 5 Star Brand, can also help in creating a strong relationship between you and your audience, which is the main aim of lead nurturing. Reaching out to your audience by utilizing e-mails, social media, and other channels such as your website and your blog is one way you can provide an integrated experience with them, and ideally entice them into becoming your customers in the near future.
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Using the Sales Funnel: Why Does Funneling Your Marketing Make Sense?

Using the Sales Funnel: Why Does Funneling Your Marketing Make Sense? | 5 Star Brand | Scoop.it

Making sense of how strangers turn into loyal customers is one of the most difficult parts of maintaining a business. You need to identify the key aspects that make a person shift from one stage to the next. The metaphor of a funnel is one of the better ways to describe how this process works. By demystifying the sales process, it's possible to convert more customers while targeting the right customers.

Why Funnel Your Leads?

The sales process starts with strangers and ends with loyal customers. By understanding what you've done to make those customers, you can replicate your success while expanding your profits. The largest amount of individuals should be at the top of the funnel. The population of this funnel decreases slowly through the various sales processes until you are left with a customer.

 

 

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How SEO Powers a Successful Internet Marketing Campaign in Temecula

How SEO Powers a Successful Internet Marketing Campaign in Temecula | 5 Star Brand | Scoop.it

The top companies on the Web are the ones that are on the front pages of the Google and Bing search engine results pages (SERP). This exposure helps them generate more leads than their competitors. Sites that are well-thought out and part of a comprehensive internet marketing plan are able to dramatically boost a company's sales.

The companies that perform well on the Web rely on search engine optimization experts who are able to create sites that are specifically designed to follow rules set forth by the search engines.

 

 

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What is Marketing Funnel Automation, and How Can It Help Businesses?

What is Marketing Funnel Automation, and How Can It Help Businesses? | 5 Star Brand | Scoop.it

Marketing has seen drastic changes in the past couple of decades. With online advertising taking center stage as the primary way of reaching customers, our understanding of how to best leverage a marketing plan has had to rapidly evolve. The idea of the sales funnel is one of the most promising new concepts behind modern marketing.

 

What is Sales Funneling?

 

Sales funneling uses the model of a funnel to evaluate your potential customers and how much value they have to you. The process is predicated on the idea that you initially have an enormous pool of potential prospective customers, but through each step of the sales process, a portion of this group is going to sluice off.

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What Sets Social Media Optimization Apart from Mere Social Media Use?

What Sets Social Media Optimization Apart from Mere Social Media Use? | 5 Star Brand | Scoop.it

Today, it’s a given that social media is a powerful online marketing tool. You’re probably using at least one for your business. The Social Times emphasizes the capability of social media by citing incredible statistics from various sources. 87 percent of small business owners have stated in a survey that social media helps their business, while 74 percent of marketers in another study say that investing in 6 hours of social networking per week has helped increase their web traffic. Still another survey shows that about 52% of marketers have gained a customer through Facebook. Plus, social media sites and blogs account for 23 percent of total time spent online, and reach eight out of every 10 internet users in the U.S.

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Digital Marketing Tips: Optimization Essentials for E-Commerce Sites

Digital Marketing Tips: Optimization Essentials for E-Commerce Sites | 5 Star Brand | Scoop.it

E-commerce is a booming business and many self-made entrepreneurs are enjoying their ride to the top. If you’re planning to start your very own e-commerce business, you can’t expect to achieve success simply by launching a website. That’s actually a common misconception that only leads to poor sales, negative return on investment, and a lot of frustration. What you need to do is use these digital marketing techniques to optimize your site and get your target market clicking.


Optimize Keywords and Title Tags


Not using the right keywords for each product page ends up costing you in the end. Your customers might find it hard to find your products because you are not using the keywords that are highly searched. For instance, your title tag for a product is “women’s stilettos”. It’s a generic title that might not even get any attention.

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The Best Times to Post to Maximize Social Media Optimization Efforts

The Best Times to Post to Maximize Social Media Optimization Efforts | 5 Star Brand | Scoop.it

Many business owners are already aware of the importance of using social media as a platform to further their marketing efforts, but is merely posting or sharing your content enough to ensure that your social media optimization campaign will be successful? Did you know that there are secrets to properly utilizing social media to generate more successful efforts? Let’s start with the most basic: When is the best day and time to post content?

On Facebook


The best day to post content on Facebook is during Thursdays and Fridays. It is estimated that audience engagement is more likely to happen during these two days, since these are the days when people want to spend less time at work, and are looking forward to the weekends. It is also important to note that the happiness index increases by 10% on Fridays.

 

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Digital Marketing for an Art Gallery: Promote Local Talent Online

Digital Marketing for an Art Gallery: Promote Local Talent Online | 5 Star Brand | Scoop.it

People who want to appreciate visuals and talent can take the time to visit an art gallery. In many ways, going to such places can be a chance for budding artists to showcase their skills and possibly attract interest from art collectors. All of that may never take place if the gallery was not effectively promoted in the media. Mashable contributor Leyl Master Black said that a turnaround may be possible by using digital marketing methods.

 


The potential of marketing an art gallery in a more digitized world can be too large to miss. Recent marketing data claims that the art profession around the world is valued close to $15 billion a year – with around $6 billion accounted for by American art dealers and gallery operators. If you are operating an art gallery that deserves to be a strong fixture of the local arts community, a digital marketing company, like 5 Star Brand, will work things out with you.

 

 

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What Businesses Can Learn from These Social Media Optimization Mishaps

What Businesses Can Learn from These Social Media Optimization Mishaps | 5 Star Brand | Scoop.it

Marketing your brand on social media can definitely go far now that the number of social media users worldwide is increasing by as much as 1.8 billion users. In the next few years, this number is expected to balloon by as much as 2.5 billion users. This is something many brands can take as good news because now they have more opportunities and potential for customer engagement.


On the other hand, businesses need to remember to use social media carefully and responsibly. The previous year showed quite a number of brand-led social media brouhahas that escalated quickly, earning the ire of millions of internet users worldwide. These social media mishaps can be used as a lesson for brands and businesses with a social media optimization strategy on what to avoid and how they can do better.

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Achieving Digital Marketing Success with the Help of Social Media

Achieving Digital Marketing Success with the Help of Social Media | 5 Star Brand | Scoop.it

One of the ways to ensure that your online marketing push in social media is successful is to consult with a full-service professional online marketing consultant, such as those from 5 Star Brand. Creating a presence in social media is more than just about signing up to post on your media platform. A professional should be able to advise you on specific techniques and tactics, according to your company’s need to reach its target market.


The use of visual content and hashtags, for instance, may be recommended if your social media postings should be seen by as many people possible. Social media success requires constant updates and monitoring of online trends. These are some things you can’t do without diverting attention from your business. Have a pro help you with the job.

 

 

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The Role of Effective Video Marketing in Social Media Optimization

The Role of Effective Video Marketing in Social Media Optimization | 5 Star Brand | Scoop.it
The marketing battle will only intensify more in the coming years as the internet begins to prepare for a new era. It was just a few years ago when social media optimization revolutionized the marketing game as campaigns and platforms created image-based contents, but now the trend seems to lean more on video marketing. Just last January, Twitter, one of the leading social media sites, announced that it will make a video player accessible for its users. The catch: it will not support videos hosted on YouTube or other sites.
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Digital Marketing Strategies to Create More Buzz for your Food Truck

Digital Marketing Strategies to Create More Buzz for your Food Truck | 5 Star Brand | Scoop.it
There’s no denying that food trucks have become a strong part of the community atmosphere and people want to dig into something new. The 2014 indie movie Chef starring Jon Favreau even teaches food business operators some lessons about following their passion – and being better at serving mouth-watering dishes. If you are doing great running a food truck but the marketing has not been well executed, a professional digital marketing company such as 5 Star Brand can help turn things around.
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Continuing as the Prime SEO Consultant Company and Marketing Services

Continuing as the Prime SEO Consultant Company and Marketing Services | 5 Star Brand | Scoop.it
Here at 5 Star Brand, we take great pride in our company’s status as a full-service digital marketing firm and SEO consultant. This is why we are always on the lookout for high-quality additions to our suite of products and services. On that note, we are happy to announce that we’ll be starting to offer video marketing services to our esteemed clients. We’ve made the decision to provide this kind of service because there is good evidence that the online community is shifting continuously to the video platform. For instance, Marketing Digest presented how the social media giant Facebook sees a coming shift to video this year (found at this link: http://marketingdigest.com/facebook-foresees-shift-video-2015/).
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