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How to Protect Yourself From being Hacked!

How to protect yourself from being hacked

3H Communications's insight:

A crabby situation!

Mr. Clean seemed to have had a long day a couple of weeks ago being attacked by giant craps.  He literally had a crabby situation on his hands! I wonder which line of cleaning products he used to clean up that mess.  I can imagine giant crabs leaving quite a disaster, more so for the social media manager!  However appalling this jaw-dropping hacker scenario may be, it’s sadly something every company should be aware of when jumping into managing online brands.

Most marketing communications departments have a process for internal or external crisis – but how many people ever face the actuality their Twitter or Facebook account might get hacked!? Why wouldn’t you think that? It’s the internet and that’s what the “bad guys” use the internet for causing havoc and unleashing giant, man eating crabs!

There is obviously a bad side to being hacked, other than facing the humiliation of very bad advertising on a global scale, your account loses the quality and authenticity you’ve been working so hard to attain. You’ll probably lose followers or your followers will help share the hacker’s message by telling all their friends about it. I found out about Mr. Clean because my friend  Tay posted that picture above on her Facebook page commenting “hackers at it again”. She was blasé about the whole thing because she’s in public relations and understands social media challenges. But the majority of  followers won’t be!

So how can we, professional communications people, protect ourselves against being hacked and keeping our online brand reputations in tact?

Variety is best
It’s always best to have a very difficult password to protect the Facebook and/or Twitter account. In many cases have a log of passwords safely stored and try and make them, where possible, different for each account.

Don’t pass around passwords
If you’re managing client accounts, don’t give them the passwords. They may want it to check in on what you’re doing, but it’s best if one person has access and can maintain relationships with true followers and keep an eye on internal hackers sending inmail, or posting spam. Someone without regular knowledge about an account may open messages flagged as spam and they wouldn’t even know it!

Open an email or not
In most cases hackers access through the webpage hosting sites,  but for more secured accounts such as Facebook or Twitter, internal messages sent as spam can be the link a hacker needs to break into your account. Be watchful and cautious.

When Mr. Clean was hacked imaginably it was embarrassing, however, Mr. Clean’ social media manager chose to leave the hacker’s content and make a joke about it.

Burger King was probably the most memorable hacker attack as tweets explained they had been sold to McDonalds and even changed the profile image to the McDonald’s logo! But in a strange turn of events the community of Twitter thought it was the funniest thing and the story went viral. Once back on track, Burger King shouted out to its new followers and all was well in the world again.

 

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4 Marketing Tips from Microsoft - eBuzzNet

4 Marketing Tips from Microsoft - eBuzzNet | 3H Posts | Scoop.it
Marketing Tips from Microsoft. Microsoft wasn't always the first one to release a certain product type, but in the end, was still able to crush its competition with powerful marketing campaigns.
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How retailers can use social media to attract more customers

How retailers can use social media to attract more customers | 3H Posts | Scoop.it
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using

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Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

Marc Kneepkens's curator insight, June 13, 2013 12:53 AM

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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12 Types Of Social Media Users {Infographic}

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Millions of people are active on Twitter, Facebook, Google+, and LinkedIn. But not all of them approach these sites the same way. Some are simply addicted to

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Steven Mallach's comment, May 7, 2013 8:52 AM
Which are you? Do we all fit into a neat box?
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The Branding Source: New logo: Procter & Gamble

The Branding Source: New logo: Procter & Gamble | 3H Posts | Scoop.it

The American multinational hygiene products company Procter & Gamble long held on to one of the world's oldest logos still in use. Originated in the 19th century as a star painted on boxes of candles, it was eventually developed into a complicated wood print emblem of a man in the moon overlooking thirteen stars. This lasted with only minor changes until 1991, when it was finally replaced by a P&G lettermark.

Late last year, the company introduced a new look, created by Landor Associates that came with a new version of the corporate logo. Taking inspiration from company heritage, it moves the existing lettermark into a blue circle with a crescent shape. Procter & Gamble has started increasingly facing consumers as one company, and the new identity system is a part of that effort.


Via Niels Biersteker
3H Communications's insight:

We just covered this topic yesterday on our blog, very interesting to see brands changing such iconic logos. 

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Why Every Brand Needs Custom Social Media Marketing

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It’s important for brands to market in a customized manner. This infographic shares the importance of custom social media marketing.

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Forumactif's curator insight, June 5, 2013 6:07 AM

Très bon article.

Phil Lauterjung's curator insight, June 5, 2013 11:17 AM

add your insight...

 
The Fish Firm's curator insight, June 16, 2013 8:57 AM

“We’re going to move away from thinking about websites; instead we’re going to think about content cornerstones - collections of content created and curated in service to a topic. Delivery of digital content is going to change, and while it may not happen in 2013, marketers are going to have to think about how to push content around the web without chaining it to a specific site.” - Ahava Leibtag

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How to Market your Personal Online Brand on 10 Social Media Networks | Jeffbullas's Blog

How to Market your Personal Online Brand on 10 Social Media Networks | Jeffbullas's Blog | 3H Posts | Scoop.it
How would you feel if your Facebook page was shut down? What if your blog, where you create, post your ideas and thoughts was turned off? These are questions that we often don't want to contemplate. For me, the reaction would be one of loss.

Via Rami Kantari, Neil Ferree
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Josie's curator insight, May 27, 2013 8:54 AM

Great points from Jeff! Truth be told never , I LOVE wordpress but never thought of using it quite that way, I thought of using About me like that though..

Neil Ferree's curator insight, May 27, 2013 10:09 AM

These are general social media marketing tactics for the top socials and while most are obvious to the beginner they can be very helpful if you want to grow your social influence and feed your http://bit.ly/RichSnippet

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HOW-TO: Write Articles That Go Viral On Social Media [10 Tips]

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What does it take for something to go viral? Have you ever written an article that got a ton of shares on social media sites?

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Cesar Gelvez's curator insight, March 13, 2013 4:16 AM

Comment écrire pour que l'article devient viral. Graph intéressant, cependant les conténus crées pour devenir virales le sont difficilement. 

Lilia Fernandez's curator insight, March 15, 2013 9:18 AM
(null)
Anthony Burke's curator insight, March 16, 2013 6:26 AM

Pity about poor spelling - really turns me off!

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Print advertising: 60 brilliant examples

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Print ads are as relevant as ever, as these highly innovative print advertising campaigns, from some of the world's leading agencies, show...

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Kristin Eklin's curator insight, April 29, 2013 12:21 AM

Print advertising

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5 Tips for Effectively Managing a LinkedIn Group

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LinkedIn Groups: Learn how to build, grow and manage a highly successful LinkedIn group.

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Elise Klawitter's curator insight, May 1, 2013 6:37 AM

LinkedIn, encore sous-estimé, et pourtant tellement pratique pour le Marketing BtoB !

Quelques "tips" pour gérer ses groupes LinkedIn.

Christine A. Dawson's curator insight, May 1, 2013 9:42 AM

LinkedIn Groups are a great way to learn and share.  Starting your own does come with some responsibilities.  These are very helpful tips that will ensure your group runs smoothly.

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