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Sales Still Matters More than Social Media - HBR

Sales Still Matters More than Social Media - HBR | 360-Degree deals | Scoop.it

Digest...

 

If you read the business press, you could easily assume that proficiency in social media or online data analytics now determine business success. But consider:

-- >  According to a Gallup survey, about 62% of U.S. adults who do use social media say these sites have absolutely no influence on their purchasing decisions.

-- >  Even within the active-user segments, there is evidence that comprehension and retention decline significantly when information comes online.  There is other evidence that the reported clicks and other alleged user-data on many social media sites are simply unreliable.

-- >  Another McKinsey survey, conducted in 2011, found then that the average company with more than 1,000 employees already had more data in its CRM system than in the entire Library of Congress. Those firms undoubtedly have even bigger data now. But is that how growth occurs or, in the absence of measures and objectives, how yet another garbage-in-garbage-out cycle gets going in many firms?

-- >  If you peek behind the server farms of online firms themselves, you will find face-to-face and inside sales groups as the engine of profitable growth, and you might be surprised to know the bigger percentage of total employees at firms like Facebook, Google, and Groupon that work in sales, not technology or data mining.

 

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Via CYDigital
Roosevelt Goodson's insight:

In marketing, social media has evolved the way advertisement and marking is done. Let us not forget that we must produce number. It is easy to get side tracked when working on advertisements for a product and forget that you have to actually sell.

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CYDigital's curator insight, August 17, 2014 6:56 PM

If the social spending is not connected to an ROI reportable, tread carefully.

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Chamillionaire on How Master P Got His $$$ from Major Labels

Chamillionaire reluctantly told audiences at SXSW about how Master P was swindled by major labels, then cooked up a scheme to get it all back. If you want to...
Roosevelt Goodson's insight:

I added this to show that record label do not pay where the credit is due but also give insight on how to earn your worth back.

 

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Government pressure 'failing to get SMEs contracts from big business'

Government pressure 'failing to get SMEs contracts from big business' | 360-Degree deals | Scoop.it
A survey from consultancy IFF and commissioned by supply chain management firm Achilles found that the majority of large firms still award less than a quarter of their contracts to SMEs.
Roosevelt Goodson's insight:

This shows that even though you have a contract, it is up to you to enforce your contract. Lawyers, lawyers, lawyers!!!

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Content Marketing Adoption, Tactics and Results in 2014 - Marketing Technology Blog

Content Marketing Adoption, Tactics and Results in 2014 - Marketing Technology Blog | 360-Degree deals | Scoop.it

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Via CYDigital
Roosevelt Goodson's insight:

In any industry, you must know how to market your product. here are some solution to help with a better marketing and business plan. know what business are doing so you will not be surprised at what they throw at you.

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Updated: Over 750 Indie Labels Sign the Fair Digital Deals ...

Updated: Over 750 Indie Labels Sign the Fair Digital Deals ... | 360-Degree deals | Scoop.it
WIN has been heading the battle against YouTube's streaming service contract for indie labels. Most recently, The British Academy of Songwriters voiced their support, speaking out against YouTube. The Fair Digital Deals ...
Roosevelt Goodson's insight:

Take a stand because record labels only look out for themselves. Exploiting artist for there talents is unethical. Indie labels speak out against unfair deals.

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