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best advice on how to brand yourself, your company or a product
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The State of New Media for Entrepreneurs in 2013 | She Owns It

The State of New Media for Entrepreneurs in 2013 | She Owns It | 360 Branding | Scoop.it
Entrepreneurs have considerable questions on where and how social media plays out for their business objectives in 2013. What are social impacts for business now?
Voltaire's insight:

Key Point from the article - You need a face behind your brand. 

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HowToBuildYourBrandDigitally-SouptoNuts Jeffbullas's Blog

HowToBuildYourBrandDigitally-SouptoNuts  Jeffbullas's Blog | 360 Branding | Scoop.it

Jeff Bulla breaks down a whole lot of basics of how to seach engine optimize your brand for success. Use this as a primer approach. 

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Here's How To Create Facebook Posts That Go Massively Viral

Here's How To Create Facebook Posts That Go Massively Viral | 360 Branding | Scoop.it
Yes, there's a trick to it....
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Brooklyn Academy of Music Expansion Plans

Brooklyn Academy of Music Expansion Plans | 360 Branding | Scoop.it

Fundraising wonder Karen Brooks Hopkins is building a neighborhood empire with BAM. 

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23 Business Cliches Every MBA Should Know

23 Business Cliches Every MBA Should Know | 360 Branding | Scoop.it

Wonderful goodies like, "It was a perfect storm...," and "That's an aggressive timeline."

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‘Belonging’ Is a Key Driver of Brand Love in Social | Social Media Today

‘Belonging’ Is a Key Driver of Brand Love in Social | Social Media Today | 360 Branding | Scoop.it

To be loved or to belong?

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6 Favorite Lines From Kim Kardashian's Tremendous Interview On CNBC

6 Favorite Lines From Kim Kardashian's Tremendous Interview On CNBC | 360 Branding | Scoop.it
'My focus has always been business.'...
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Dealing with Isolation as a Solo Entrepreneur | Video

Dealing with Isolation as a Solo Entrepreneur | Video | 360 Branding | Scoop.it

Bundle's Allison O'Neill talks about the challenge of working from home, and having no one around for brainstorming. Hear her solutions in this 3-minute video.

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A Quick Guide To Naming Your Business

A Quick Guide To Naming Your Business | 360 Branding | Scoop.it
How to decide what your business name should say about you and your company.

The first thing to remember when naming something is not to rely too heavily on another's advice.

Don't forget about the law and conduct a legal name search. The last thing you want is to hit it big, then be forced to change your name because a tiny company has the same name and wants $100 million from you for the rights to it.

Start by sitting down and making a list of what you want your name to stand for in the mind of the consumer. Your name should reflect your name and your positioning.

You must decide what you want your name to imply. It's usually the first thing your prospects learn about you. Here are some of the things your name can tell your prospects about you:

Quick The best Convenient Highest quality Experienced Fun Outrageous Reliable Inexpensive Guaranteed Recommended Honest Dangerous Unique

Eight Simple Rules for Choosing a Business Name

1. Your name should have a positive ring. 

Avoid anything negative. Your name should make people enthusiastic and optimistic
2. Avoid difficult names. 

If people have trouble pronouncing it or spelling it, they won't remember it
3. Make your name unique. 

You don't want people confusing you with a business that already exists, especially if it's one with a poor reputation.
4. Don't use a name that will limit you down the road. 
5. Use a descriptive name, such as Jiffy Lube. 

Note that this name also conveys a benefit.
6. Don't get caught up in trends or fads. 

While it may be profitable in the short run, focus on the long haul.
7. Your name should reflect your identity: 

dignity, largeness, local identification, quality and other descriptive elements.
8. Pick a name that looks and sounds attractive 

on the phone, on the radio, on your letterhead, and on your website.


Once you have your list of attributes, try it out on peers and focus groups.

Now you've got to make a decision.


Do you want a name that's generic, descriptive or fanciful?

Fanciful  names are easy to protect however they do not convey who you are and what your brand is about.

Descriptive names are easy favorites. They communicate enough about your product to help the sale, but they're unique and stick in the customer's mind and help stop the competition.

Lastly, you can use a generic name. These names are virtually unprotectable, but they have the ability to immediately telegraph what your business does.

 

By Jay Conrad Levinson. http://bit.ly/Q6skIa

Source. http://bit.ly/RmwyCV


Via maxOz
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maxOz's comment, August 17, 2012 7:21 AM
Alessio Thank You & Have A Wonderful Weekend xxx
maxOz's comment, August 17, 2012 9:18 AM
Thanks Javi For Sharing, cheers M
maxOz's comment, August 18, 2012 9:43 AM
Thank You Nabil For Sharing Michele