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Important Things to Remember When Creating an Ecommerce Website

Important Things to Remember When Creating an Ecommerce Website | Social Media Marketing | Scoop.it
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Creating Ecommerce website is one of the best ways to promote your website and also improving your sales. An Ecommerce website helps you to achieve your goal. Not only from the particular country or area, you can also increase and establish your sales all over the world. It is not only boost up your sales but also reducing the daily online budget. A good looking Ecommerce website will not be good if there are no sales activities. Proper description of a product is more important than anything. The description need to tell everything about the product without any shadow of doubt to the customers. A small clear description can attract the potential customers to buy the product. Adding reviews is another important factor in Ecommerce website; most of the customers were preferred to check the reviews before purchasing.  Lack in clear value proposition, inappropriate product descriptions, fails to utilize quality images and no visual hierarchy will make the site unreliable. Freebies and discounts were one of the basic concepts to increase the sales.  Adding social media buttons and sharing in social media sites is one of the easiest ways to develop the sales. 

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Website designing company in UK

Website designing company in UK | Social Media Marketing | Scoop.it

Coventry Web Studio is a leading website designing and development company in London. 

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web design, web development, logo design, graphic design, UI design

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Coventry Blog

Coventry Blog | Social Media Marketing | Scoop.it
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Web application is better than desktop application. 

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Local Linux Web Development Easy Setup

From a fresh Ubuntu 13.10 install we'll setup the following LAMP Stack, PHPMyAdmin, MySQL, Curl, GIT, VIM, Ruby, Rails, NPM, Node, SASS, LESS, Compass,Yo, Bo...
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Coventry Blog

Coventry Blog | Social Media Marketing | Scoop.it

Coventry Web Studio is web service expertisers, standing in the top position to create a website with advanced design and development in UK.

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Search Engine marketing strategies

Search Engine marketing strategies | Social Media Marketing | Scoop.it
coventrywebstudio's insight:

Today search engine marketing is playing major part to improve our business. We spend lots of money on that, so we have to aware of how to do it properly and save our investment as much as possible. We have to choose the channels in which we are familiar and confident to generate the vast number of visitors and traffic.

 

For several years search engine marketing serves as an open market with wide number of businesses and provides great support than what we known with them. Brand after brand it helps us to increase the visits and traffic but it was not clear on what that would require.

 

When many companies focus media, television campaign and other major marketing strategies, we digital marketers are using SEO, PPC, social media, conversion rate, email marketing, outreach and much more. As a digital marketer we know that, there are large numbers of strategies to achieve but we have to aware of what kind of marketing we have to choose and have to pay less and get increased number of success. We have to invest in well known digital marketing and gain much more.

 

For the secure search and the continuation of Google’s updates against black hat, Google keep on changing marketing strategies by updates like humming bird, penguin update and other unknown names updates, we search engine marketers push to down by two things which are using less white hat and justify the means for scalable tactics and another is jumping to digital marketing side and bury SEO to increase traffic over different channels.

 

Google’s ranking algorithm become more and more complex, so the need of site become ambiguous. Google is not the business to support SEO; they are trying to introduce large number of advance technologies to attract the users to generate great amount of revenue.

 

Not Provided

Not provided impacted SEOs how they attribute their work to organic growth. It is brought challenges not only to report but it also indicates how previous SEOs works were valuable to the organization. With the advent of not provided, SEO, PPC and other departments were justify their work is what led to organic traffic growth. This makes difficult to invest significant budget to SEO.

 

Penguin

Penguin become very clear about the link building tactics used reliance on the previous was not only no longer effective but also it will affect the site in future. Recovering from penguin is not easy, it is difficult and expensive. So there is a common fear to use some tactics because it might be determinable in future.

 

Hummingbird

Hummingbird may not impact search results at an initial glance, but the reality is the algorithm has proficient to understand semantics. Future SEO is not like keyword search it will be better if you use long tail keywords.

 

Crawling Technique

Because of Google’s updates it has given authority to resolve most of the technical problems by SEOs to correct manually whether it is a duplicate, keyword-stuffed meta titles/descriptions, mobile alternative issues, resolving 302 redirect issues that were meant to be 301s, etc.

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10 tips to increase your website traffic using Google Plus

10 tips to increase your website traffic using Google Plus | Social Media Marketing | Scoop.it

Coventry Web Studio

coventrywebstudio's insight:

Google+ is not like other social media platforms like Face book and Twitter. It is an identity platform to connect with all over different devices and web services. While Face book and Twitter deliver traffic for your website, Google+ integrated with so many platforms and it has many more places to get potential visitors. First you have to increase your customers in Google+. Google offers valuable option to marketers that to interact with visitors through YouTube and other search engine results. So engage with visitors always increase your website traffic.

 

1. Headlines

There are many posts appears every day in Google+, if you want your post to be cover visitors means you have to give headline to your post. Google considers every post as a mini blog and it takes your headline as title tag and also it appears in Google’s search results.


2. Formatting for attention

Formatting makes your post to read easily and communicate clearly.

 

 3. Use your words

Instead of posting your links directly you can write long content and explain visitors why they need to give importance to your post. It will give best result and visitors may like and share your post.

 

 4. Use your images

Google+ top posts used to upload their images in their post. So uploading images is one of the brilliant ideas to attract visitors and increase share count. The important thing to remember is you have to give link in the text for your own images.

 

 5. Smarter sharing > targeted

Most of the users post their posts to public and thinks that it will be the best way to gain more visitors. Instead of that you can share your post to individual of your circle. It will be better to gain attention from others when Google also give us the option to notify them by Email also. But keep in mind that often using targeted sharing is will be taken as spammy.

 

 6. #Hash tags

Google uses #hash tags to organize and recommend content. Google uses #hash tags and semantic analysis to form relationship between topics. By default Google give #hash tags to our post for sufficient text, instead of that we manually can give #hash tags for important words in our post.

 

 7. Find the followed links

Whenever a visitor likes your content or post without sharing it to their stream, this results in a followed link as long as the visitor set his like to "public." This could be an oversight, or Google could remove these followed links soon.

 

 8. Google+ commenting

We can embed Google+ comments on our own blog. It makes so powerful when visitors leave a comment, they are given the option of sharing our post to their own Google+ followers. This can greatly increase engagement among the users and their followers.

 

 9. Post Ads

Posting Ads in Google+ might be the future social media engagement. Google has given interesting option to make one our best post to turn as an Ads which shown to all over massive network of Google. This interaction drives more social sharing, and the sharing can continue after the paid promotion is over. It can attract the customers and keep them engaged through social media.

 

 10. Interactive posts

Interact with Google+ posts allow you to customize how your content is shared, but they also allow you to prompt your social audience to take a specific action. Also Google maintains some list of actions which you can automatically embed into your posts like watch video, sign up for a newsletter, open an app and much more.

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