Milestone 3
31 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Albert McVities from The Millenials - GenY watch!

Millenials Driving Social Media Power Shift: The Economic Impact

Millenials Driving Social Media Power Shift: The Economic Impact | Milestone 3 |

Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -


He says:


"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.


Here's what caught my attention:


Transfer of Power

**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.


**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.


**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.


Read full article: []

Via janlgordon
Albert McVities's insight:

This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."


Flying_Ray's comment, May 9, 2013 11:07 AM
This article was really interesting. As consumers continue to increase in their use of secondary screens and dual screen viewing, it will become more and more important for marketers to develop communication strategies that take advantage of these new touch points, while also having a message that is personally relevant to the individual. As it says in the article, for many companies this will mean the use of big data to indentify insights that can be used to enhance their brand equity with their individual customers.
Gerry O'Beirne Dunn's comment, May 10, 2013 4:53 AM
I like how businesses are tailoring their messages to individuals now rather than trying to approach an entire target audience as one group of like-minded people. It's interesting to note how young social media is in terms of when it was established, and how drastically it's changed marketing methods since it's inception. As things continue to change and improve, it will be important to familiarize ourselves with newer technologies and incorporate them into our marketing channels.
Rescooped by Albert McVities from The Power of Social Media!

4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B

4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B | Milestone 3 |
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

Via MediaCo Marketing
Albert McVities's insight:

It is true that people have been missing out on Google +, many people have invested in Facebook, Twitter or LinkeIn but think about Google. They were also in our daily life social media tools, such as Gmail, google Chrome, Google Map, Google documents, Android and so on. The power of Google is that they were all linked together, just create an account and basically all of your history and records are kept in the net. Google wants to provide more and more relevant search results to users, so users will do more searching on Google. This means advertisers get better value from Google, which means Google sells more advertising.

Flying_Ray's comment, May 9, 2013 11:55 AM
Really interesting article. I had no idea that Google+ ranked so high in social media usage. I also found it interesting that most of its traffic is during weekdays compared to Facebook's weekends.The Google+ circles also offer great opportunities for companies to develop strong communities around their brand, which is one of the pinnacle ways of attaining brand resonance with consumers.
Albert McVities's comment, May 10, 2013 1:31 AM
yea same, i didnt realised Google+ have that much impact on the social media and people have been sticking too much on facebook and twitter and does not know how Google have connected all its utilities.
Gerry O'Beirne Dunn's comment, May 10, 2013 4:57 AM
I agree that Google has effectively integrated all of their services so that their users can do what they wish with relative ease. I believe this is how they have managed to build such a reputable name for themselves, build brand equity and gain a loyal user base.
Rescooped by Albert McVities from Educational Use of Social Media!

Social media and the culture of connectivity

Social media and the culture of connectivity | Milestone 3 |

In 2006, there appeared to be a remarkable consensus among Internet gurus, activists, bloggers, and academics about the promise of Web 2.0 that users would attain more power than they ever had in the era of mass media.


Rapidly growing platforms like Facebook (2004), YouTube (2005), and Twitter (2006) facilitated users’ desire to make connections and exchange self-generated content. The belief in social media as technologies of a new “participatory” culture was echoed by habitual tools-turned-into-verbs: buttons for liking, trending, following, sharing, trending, et cetera.


They articulated a feeling of connectedness and collectivity, strongly resonating the belief that social media enhanced the democratic input of individuals and communities. According to some, Web 2.0 and its ensuing range of platforms formed a unique chance to return the “public sphere” — a sphere that had come to be polluted by commercial media conglomerates — back in the hands of ordinary citizens.

Via Rui Guimarães Lima, Maria Margarida Correia
Albert McVities's insight:

We all know what social media is about and by understanding it  indepth connection between the media have some kind of culture value that we need to acknowledge. The cultivation of online sociality is dominated byFacebook, Youtube, Twitter, Google and Apple. They are considered to be the biggest influence in social media sites and being used all over the world to share messages, ideas, concept,  discussions and all sort of contents. This new connective media system has reshaped the power relationships between platform owners and users, not only in terms of who may steer information but also who controls the vast amount of user data that rushes through the combined platforms every day.

Flying_Ray's comment, May 9, 2013 11:24 AM
Yes, the advent of social media has led to massive changes in how the internet is used, and the power ordinary people have in the media space and marketing world. However, IP legislation among others has slowed the use of these platforms as something truly social which can be used for infinite sharing.
Shivneel Chauhan's comment, May 10, 2013 1:18 AM
Social media has changed the world of marketing. It is now easier to get your message across with the help of tools-turned-into-verbs buttons like liking, trending, following, sharing etc. Companies can now reach a larger audience with a low budget.