Social media is everywhere – and since there’s no escaping, you might as well learn to leverage it best for your personal brand!
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I delivered my latest translation of a novel to the editor in late February and so am currently in between book contracts.
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The Social Media Academy leadership team created methods, models, frame works for a strategic and cross functional approach to social media for business. The overall philosophy is based on these pillars:
- It is not about the tools but a holistic understanding of the implication of social media on businesses.
- The main objective of a corporate social media engagement should be to create a better business experience for a company’s eco system
- Social media is a cross functional – corporate culture related engagement – not a marketing campaign.
The methods, models and frameworks are geared towards us in Sales, Marketing, Support, Product Management, Human Resources/Talents, Procurement and other departments.
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Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.
Via Anne Egros, Jose H. Flores
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Make the visual connection with your photography audience using Animoto videos that add spiked punch to flat image! Now you can share those videos to Pinterest, the latest favorite for the visually stimulated kids, err, people. Get those images in Animoto and start a brand spanking new campaign for your photography business. ANY business could benefit from a great video! Social Media Photography is a tool. Embrace it! -Nakeva
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Whether you’re looking for a job, looking to hire, or just looking to expand your business connections, networking is an effective way to go.
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During my career as a sales trainer and keynote speaker, I have been able to interact with thousands of salespeople and I have discovered that many of them (7 #Sales Myths You Need to Stop Believing http://t.co/h2KG4vRG...
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Buckle up and Enjoy the Ride Updated case studies and engagement tips from Cisco...
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TED Talks Hans Rosling had a question: Do some religions have a higher birth rate than others -- and how does this affect global population growth? Speaking at the TEDxSummit in Doha, Qatar, he graphs data over time and across religions.
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Pinterest for your business: learn how to create and share eye-catching pinnable images that people can relate and respond to and drive traffic to your website. //Great article for leveraging the visual aspect of sharing information. Pinterest has quickly grown in user base as a platform for sharing images, infographics, videos adn rich media content. How are you using Pinterest for YOUR business? - Nakeva
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If you are wanting to boost your career then creating a powerful online brand is essential.
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Translating and Interpreting has a recent post on what assigment you would decline on a moral or ethical basis. Would you for instance translate a user manual adapted to children for a rifle knowin...
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LinkedIn Profiles can have a big impact on your reputation and your business success. Why would you do things to screw that up. A Profile gone wrong! by @milesaustin
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Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.
"A Readlist is a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone." To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published. The service is free to use. Try it out now: http://readlists.com
Via Robin Good
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Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance. The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach. So the conversation is no longer about if or why an organization should practice Content Marketing. But the still unanswered question is “How?” How does a brand actually become a publisher, produce great content, and attract traffic and generate conversions? So if you’re wondering “How?”, fear not. This post will provide a guide on how to build and operate a Content Marketing Machine. But, to be clear, I’m not talking about dipping a toe in the water: doing some blog posts, busting out an infographic. I’m talking about a sustained effort to generate content excellence in your category. I’m talking about a machine that generates more traffic and leads at lower cost than all of your other channels combined.
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On visiting the Facebook announcement of its CEO's wedding, I was served ads for insurance and heart attack prevention. Slightly inappropriate? Read this blog post by Chris Matyszczyk on Technically Incorrect.
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Project Eve is a new social network for women entrepreneurs and business owners. It was started to give women a place to ask questions without sharp elbows.
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Excerpted from article: "Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links. It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content. The service goes into private testing today with some early users and is expected to open to the public in a couple of weeks. Users can put together a Qwiki by arranging images, videos and maps and other content into six frames. Each frame can be further edited with a caption and embedded with more images, Tweets, maps and links taken from sources such as YouTube, Flickr, Google Maps and other sources including their personal content. When the media content is laid down, a user records a 60-second narration for the story with the option of appearing in a small window throughout the Qwiki. The creator decides when to advance each frame. Imbruce, Founder and CEO, said: "there are many more features to be added that could make Qwiki even more attractive to its creators and users. Right now, creators can only tell a 60-second story. But with the ability to add more content, it could really be the starting point for a bigger story. I think over time, Qwiki might be better served by allowing people the option to make videos a little longer. New online tools, such as Pinterest, are already showing us that self-expression and curation are now very popular. I think it’s logical that a simple tool for mixing video, images and online content could also attract an audience..." Read full article:
http://gigaom.com/2012/05/23/qwiki-launches-interactive-story-telling-platform-with-abc-news/ Check out it: http://www.qwiki.com
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I believe that Klout is now emerging as a new type of economic signal for businesses, and like the MBA, this economic signal will eventually shape the nature of our firms – both positively and negatively.
To be clear, I have some real issues with Klout. I don’t believe it’s healthy to centralize on one definition of influence. Nor do I like the new social media “hamster wheel” it’s helping to create. But let’s put those issues aside for now to try to understand the real need that the company is filling in the marketplace.
Klout is currently the closest thing businesses have to a standardized signal that a prospective employee “gets” social media and has influence on social networks. In short, a high Klout score is a simple, convenient proxy for social media savvy.
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GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.
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Social Media Networking has spin a critical apparatus for businesses that wish to settle an online presence. Independent businesses to companies are now regulating this medium. The tenure “social media selling plan” is ...
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Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources. On Learnist you can create pinboards of materials organized around a topic. You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards. From article by Mashable: "Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans. Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings. Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..." Read full article: http://j.mp/MGkVD2 Request an invite and try it here: http://learni.st
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