What's New on the 27 Topics Neil Ferree Follows?

Excerpted from article intro:

"We often fall into the trap of assuming that lead nurturing is a completely email-driven strategy. But technically, lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel.

So while email has proven to be a very effective tool for this, it is not the only bridge between your company and its leads.

Social media has emerged as an increasingly important part of people’s lives, and the savviest marketers have found ways to integrate it into lead nurturing to build stronger relationships.

To help you establish stronger and more personal relationships with your leads, take a look at these ideas to help you better integrate your lead nurturing and social media marketing.

1) Include social follow widgets in lead nurturing emails.

2) Use social share modules in your emails.

3) Add social calls-to-action to thank-you pages.

4) All together now ... add social widgets in thank-you emails!

5) Initiate a lead nurturing workflow when a lead mentions your company on Twitter.

6) Utilize your employee's social media accounts.

7) Always respond to social inquiries.

8) Monitor for branded terms that may indicate sales readiness.

Each element is analyzed with more information. Read full article here: http://j.mp/JYGmip

Google's Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search: it's easily as important as Big Daddy from 2006, itself the most significant update made by Google up to that point.

Earlier today, we reported that Google+ for Android recently got a couple of interesting updates that included improvements in the stream and its navigation, as well as the capability to initiate a Hangout from the main menu.

"In order to benefit from digital media and the disruption created by the social web, content companies and publishers have to think differently about what they do, John Borthwick of Betaworks told attendees at paidContent 2012 in New York on Wednesday"

Why? Because thinking about it as information puts more focus on the value or the service rendered to consumers.

Interesting read.

This is a great browser based tool for creating instant video conferencing rooms. Just create a room then share the URL. Looks like it works on Android phones and iPhone support is coming. Great free communication and tutoring tool.

Just a few months ago Pinterest was the new kid on the block, but now it is firmly the number three social network in the world.

...

Chas Begley: This excellent infographic was explained on Business Insider as demonstrating how complicated and confusing social media marketing has become.

However I prefer to look at it in a more positive way and believe it demonstrates how many choices, options and tools the marketer has at his disposal.

The only questions that are important is which of those choices offer the best way to reach you target audience.