“Primary diagnoses are right 48% of the time. So if you go to the doctor and ask ‘what’s wrong with me’ you’ll have about a 50/50 chance of getting the right answer,” says Don Jones, VP of Qualcomm Life and longtime mHealth proponent. Jones believes that mobile technology will make healthcare easier, more accessible, cheaper, and give doctors a better chance of having an aha! moment the first time. And Jones isn’t the only one betting on these seemingly future technologies. Today, Nokia announced a partnership with the X PRIZE Foundation to launch the Nokia Sensing X Challenge. Entrants in the $2.25 million global competition will compete to develop a new generation of healthcare technologies. Similarly, Qualcomm Foundation’s own Tricorder X XPRIZE Challenge asks entrepreneurs to develop a device akin to a Star Trek-style Tricorder: a portable, palm-sized wireless device that monitors and diagnoses your health conditions. The goal of both contests is to stimulate the development of a new generation of healthcare devices – the types of devices once only imaginable in the movies. And we’re ready for the future. “The healthcare system as we know it is antiquated. Many of the practices we expect from the doctor are between 100 and 200 years old. Think about it -- you get up and go to the doctor’s office, they do fairly manual things like put their fingers on your wrist and scribble prescriptions on a piece of paper,” says Jones. Jones explains that at the most basic level, there’s an opportunity for mobile to seep into medicine’s most simple concepts. “MHealth is touching on things where people touch healthcare with great regularity, like filling prescriptions or making appointments,” he explains. Beyond relieving patients of the more tedious tasks associated with healthcare, mHealth advances also allow for improvements on medical devices themselves; things like the stethoscope, bandages, and heart monitors.
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Many of the methods on which brain scan studies are based have been flawed – as one image of a dead salmon proved, writes Vaughan Bell...
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Most of Seth Godin’s business books are little. He’s written more than a dozen best sellers that are tight and tiny, easy-to-read packages of advice for entrepreneurs and business.
Although his observations are not particularly about medical practice marketing, sometimes he hits a homerun in our ballpark. Incidentally, we have no business connection with Seth Godin to disclose, except for a measure of admiration for his ability to express a vital marketing idea in just a few words.
One such precisely presented idea can be found in his recent blog post—a mere 150 words—titled: Do you have a people strategy? In summary, Godin makes the point that a small business—picture an insurance agency—does not need a “telephone strategy.” Even for a company that is heavily telephone reliant, “The telephone is a tool,” he observes, “a simple medium, and its only purpose is to connect us to interested human beings.” He could be talking about doctor marketing for an individual practitioner, a hospital or a multi-disciplinary healthcare delivery system. Godin also mentions email, Internet and social media and concludes: “All of these media are conduits, [and] behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them? Figure out the people part and the technology gets a whole lot simpler.” He’s saying that these are not isolated channels. If you overlay the concepts of “patient experience” and “patient satisfaction” while reading his insightful post [here] the medical practice marketing implications are apparent. A takeaway that we recognize is that your medical practice branding message needs to be determined first, and consistently delivered across the board via your marketing plan, doctor advertising and in-office patient interaction. What comes from first having a “People Strategy” in place is that implementation tools flow naturally when the overall objectives are clearly stated and understood throughout the office. This perspective brings the patient to center stage. The media or process steps are only the means—a conduit and not an isolated end game. The results can also include better alignment of the “brand promise” with the actual patient experience, including an actively engaged patient relationship, improved telephone (and other media) rapport, better physician-patient communications, greater retention and increased patient referrals.
Via Thibaud Guymard
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Robin Good: In an ocean of possibly relevant information, what interests us most beyond the infinite stories and gossip inside our social graph, is what is relevant and close to our own specific interests.
Excerpted from Bari's blog at Netsquared: "It seems we may finally be ready to acknowledge that we are already too bloated to gorge on what the Internet can and will feed us non-stop if we let it.
Like my two-year old son, I am forced to accept that I will have to get some structure and discipline in my life (online). And like my son, I may at first resist that structure, in my case due to some vague but deep-seated notions of freedom, liberty, democracy and whatnot. But at the end of the day, I know it’s good for me.
Might I actually like the structured rabbit hole with some guiding lights on its walls? It does give me some sense of control and direction about where I am going."
Right-on-the-mark. 7/10
Full article: http://www.netsquared.org/blog/bari/look-down-rabbit-hole-interest-based-dis
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In New York state, public entities and private, profit-driven financial firms hope to lead the charge into the future of digital health care. ...
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Your content strategy should include a clear vision about the type of engagement you want to drive to your Facebook Page. Get what you want thanks to these tips!
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A study of nurses relying upon handheld devices found that 16 percent said the mobile equipment had helped them avoid at least one error in clinical treatment while another six percent indicated it had enabled them to avoid errors on multiple occasions.
Via Andrew Spong, dbtmobile
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Leigh Alexander writes: 'Long gone are the days when the idea of "games for health" meant exergaming. The mobile and social world has virtually exploded with a wealth of productivity apps, interactive personal trainers and beyond -- to say nothing of the complex effect the gamification movement has had on the concept of digital games that can help people feel better and do things better. Portable phones now come equipped with GPS and accelerometers that can help people keep track of fitness goals, and reward-oriented game design shows promise in helping people engage with their health goals. But Ben Sawyer, founder of the games for health conference, says there are even more big things about to happen that can create opportunities for game developers.'
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Consumers are more likely to use Bluetooth and Ant+ to track their health themselves than doctors that monitor patient vital signs remotely, according to a report by IMS Research. ...
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This is not an article... but I found it worth sharing ... The Health Foundation wants to play a strong role in the new landscape supporting work to improve patient safety. Working to improve patient safety is a major strategic priority for the Health Foundation. A big part of our role is to link up the great work and knowledge that’s being developed by people across the UK, and share international best practice. That’s why we’re investing in a new patient safety initiative which is due to be launched later this year. Developing our support for patient safety
The national infrastructures that underpin patient safety across the UK are changing and new ways of supporting work are developing, such as local and regional networks and alliances. The Health Foundation wants to play a strong role in the new landscape supporting work to improve patient safety. We want to help connect frontline staff with the best knowledge, experts and each other. Building on the success of the Safer Patients Network
The Safer Patients Network was launched in 2009, which followed the successful Safer Patients Initiative (SPI). It was made up of former participants of the SPI programme and its objective was to increase the scale and pace of change in eliminating patient harm, and network members continued to make improvements in their organisations and maintain a focus on patient safety.
A selection of teams formed an innovation collaborative generating new ideas and solutions and many other teams formed a virtual collaborative, mentoring teams in improvements relating to pressure sores and peripheral venous cannulation. The network continued until early 2012. Plans for the new network
We believe the time is right to try something different to support staff right across the health service. The Health Foundation will be working with its partner, the BMJ, over the coming months to create a resource for safety minded individuals and teams to share, connect and learn about patient safety. Over the next few months, we'll be finding out from people what they would most value from this open access resource. Membership will be open to anybody with an interest in improving patient safety.
As Jane Jones, Assistant Director at the Health Foundation, explains: ‘Our aim is to develop a vibrant and active community. We want to build connections between local patient safety teams and networks to share good practice, ideas, enthusiasm and innovation. Similarly, we want to make available a wide range of network resources for safety minded leaders and practitioners across the UK, helping them to make sense of the information available about patient safety.’ The design of the new network will start shortly. We expect it will contain interactive resources as well as videos and blogs. It will enable safety minded professionals to share their work and ideas, as well as highlighting best practice and the work of local teams. Your opportunity to get involved
Our plans are still in development and will be informed by your views and input as we continue to consult with stakeholders. If you would like to get involved with helping us to shape the new network or contribute in any way please contact us at spn@health.org.uk.
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You don't need to deliberate to be thoughtful, says commentator Alva Noë. In fact, it's better if you don't. We are at our most intelligent when we let the world guide us. And we can do this because we are expert at many things we take for granted.
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L’hôpital d’Ottawa a récemment ajouté 1800 iPad à son parc informatique et souhaite, par cet investissement, remplacer le papier, éliminer certaines formalités administratives jugées trop lourdes, mais surtout développer l’interactivité...
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Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.
"A Readlist is a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone."
To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published.
The service is free to use.
Try it out now: http://readlists.com/
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Hace unas décadas la industria farmacéutica produjo innumerables fármacos para la presión arterial, evitar infecciones y reducir el colesterol. Hoy llevar un nuevo fármaco al mercado es una tarea larga, costosa y casi imposible.
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Pretty pictures of GFP-expressing cells, labelled via viral vectors. Proof that virology is fun!!
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt
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Jing captures anything on you see on your computer screen, as an image or short video, and lets you share it instantly. Simple and free!
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Launched with $650,000, NY-based Talktala believes it can bring counseling to more consumers with a Web platform that provides anonymity and more affordable prices.
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Few ideas hold more sway among entrepreneurs and investors these days than "Big Data." The idea is that we are now collecting so much information about people from their online behavior and, especially, through their mobile phones that we can make increasingly specific predictions about how they will behave and what they will buy. But are those assumptions really true? One doubter is Peter Fader, codirector of the Wharton Customer Analytics Initiative at the University of Pennsylvania, where he is also a professor of marketing. Fader shared some of his concerns in an interview with reporter Lee Gomes. TR: How would you describe the prevailing idea about Big Data inside the tech community? Fader: "More is better." If you can give me more data about a customer—if you can capture more aspects of their behavior, their connections with others, their interests, and so on—then I can pin down exactly what this person is all about. I can anticipate what they will buy, and when, and for how much, and through what channel. So what exactly is wrong with that? It reminds me a lot of what was going on 15 years ago with CRM (customer relationship management). Back then, the idea was "Wow, we can start collecting all these different transactions and data, and then, boy, think of all the predictions we will be able to make." But ask anyone today what comes to mind when you say "CRM," and you'll hear "frustration," "disaster," "expensive," and "out of control." It turned out to be a great big IT wild-goose chase. And I'm afraid we're heading down the same road with Big Data. There seem to be a lot of businesses these days that promise to take a Twitter stream or a collection of Facebook comments and then make some prediction: about a stock price, about how a product will be received in the market. That is all ridiculous. If you can get me a really granular view of data—for example, an individual's tweets and then that same individual's transactions, so I can see how they are interacting with each other—that's a whole other story. But that isn't what is happening. People are focusing on sexy social-media stuff and pushing it much further than they should be. Some say the data fetish you're describing is especially epidemic with the many startups connected with mobile computing. Do you think that's true? And if so, wouldn't it suggest that a year or two from now, there are going to be a lot of disappointed entrepreneurs and VCs? There is a "data fetish" with every new trackable technology, from e-mail and Web browsing in the '90s all the way through mobile communications and geolocation services today. Too many people think that mobile is a "whole new world," offering stunning insights into behaviors that were inconceivable before. But many of the basic patterns are surprisingly consistent across these platforms. That doesn't make them uninteresting or unimportant. But the basic methods we can use in the mobile world to understand and forecast these behaviors (and thus the key data needed to accomplish these tasks) are not nearly as radical as many people suspect.
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Insurers, hospitals and doctors say they are forming partnerships and creating programs to find ways to slow the growth in the nation’s $2.7 trillion health care bill.
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Bioengineers from Stanford University have devised a way of repeatedly encoding, storing and erasing digital data within the DNA of living cells.
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Researchers push for end to publishers' default ban on automated computer scanning of tens of thousands of papers
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Programa de especialización en Homeopatía (RT @somosmedicina: ¿La universidad de Deusto todavía no está en la @lista_verguenza con su programa homeopático?
Via Claudio A. Clarenc
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Background
Congenital cytomegalovirus (CMV) infection is associated with significant infant morbidity and mortality. A prophylactic vaccine to prevent congenital CMV infection is expected to be available in the near future, and will likely be targeted to adolescent females. Methods
Using a decision tree, we compared the costs, potential clinical impacts, and cost-effectiveness of the current strategy of no CMV vaccination versus a strategy where all adolescent females are vaccinated against CMV prior to their first pregnancy. Both maternal outcomes related to vaccination, and infant outcomes related to congenital CMV infection, were considered in the model. Results
Under base-case conditions, our analysis suggested that vaccinating all adolescent females against cytomegalovirus would be both less costly and with greater clinical benefits than not vaccinating. Among a population of 100,000 adolescent females, the vaccination strategy cost $32.3 million dollars less than not vaccinating, and avoided substantial numbers of infants affected with hearing loss, vision loss, and mental retardation, and 8 infant deaths. Our model was most sensitive to variations in vaccine efficacy. When vaccine efficacy against disease was less than 61%, not vaccinating became the preferred strategy because it was less expensive than vaccinating, without substantial changes in clinical benefits to the population. Conclusions
Under a wide variety of conditions, universal vaccination of adolescent females to protect their future children against congenital CMV infection was cost effective. However, for this to be preferred over not vaccinating, our results suggest that vaccine efficacy against disease would need to be at least 61%. I thank Russell Kightley Media for the herpesvirus graphic
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This is the first in a series of short articles that are intended to help grassroots activists better utilize social media websites. These are the definitive and comprehensive guides for progressives. Every week after the Intro, there will be a new guide published about how to more effectively use Reddit, Digg, StumbleUpon, Twitter, Facebook, Google+, Other Sites, and on Advanced Strategies.
Social Media is going to be one of the central battlegrounds in the 2012 election cycle in the US. The corporate right understands this very well, and they have invested mass sums from their war chest to send in legions of mindless astroturfers to try to control content aggregation and spin. It is essential for genuine grassroots supporters of real change and reform to take an active role on this front to fight back. If you believe that all men and women are created equal, that every person deserves to start out on a level playing field in life to succeed or fail on their own merits, if you believe that science, reason, education, and truth are valuable in this world, and that freedom requires ordinary people to stand up and fight, then these guides are for you.
Read more: http://bit.ly/JDTWbJ
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![Drive The Facebook Engagement You Want [infographic] | Awesome Infographics | Scoop.it](http://img.scoop.it/WUXPQz0QqcrV-3rwGktJ1jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
