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Via Ex FromTheLeft, Martin (Marty) Smith
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Excerpted from article intro: "We often fall into the trap of assuming that lead nurturing is a completely email-driven strategy. But technically, lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. So while email has proven to be a very effective tool for this, it is not the only bridge between your company and its leads. Social media has emerged as an increasingly important part of people’s lives, and the savviest marketers have found ways to integrate it into lead nurturing to build stronger relationships. To help you establish stronger and more personal relationships with your leads, take a look at these ideas to help you better integrate your lead nurturing and social media marketing. 1) Include social follow widgets in lead nurturing emails. 2) Use social share modules in your emails. 3) Add social calls-to-action to thank-you pages. 4) All together now ... add social widgets in thank-you emails! 5) Initiate a lead nurturing workflow when a lead mentions your company on Twitter. 6) Utilize your employee's social media accounts. 7) Always respond to social inquiries. 8) Monitor for branded terms that may indicate sales readiness. Each element is analyzed with more information. Read full article here: http://j.mp/JYGmip
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt
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The best stories make sense. They follow a logical path where one thing leads to another and provide the most relevant details and signposts along the way so that you get a sense of continuity and cohesion. This is what writers refer to as the narrative arc – a beginning, middle and an end. If a sequence of events does not follow a narrative, then it is incoherent and fragmented so does not have meaning. Our brains think in stories. The same is true for the self and I use a distinction that William James drew between the self as “I” and “me.” Our consciousness of the self in the here and now is the “I” and most of the time, we experience this as being an integrated and coherent individual – a bit like the character in the story. The self which we tell others about, is autobiographical or the “me” which again is a coherent account of who we think we are based on past experiences, current events and aspirations for the future.
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Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.
"A Readlist is a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone." To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published. The service is free to use. Try it out now: http://readlists.com
Via Robin Good
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En marge de son assemblée générale du 20 juin prochain, la Fevad organise une journée de rencontres pour les professionnels du secteur, avec pour thème les enjeux du e-commerce .
Via Pierre Lelong
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Mon dernier article sur etourisme.info où je tend à démontrer que la nouvelle Timeline permet de mettre habilement en scène la communication autour de sa Marque.
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De nombreux blogs et sites proposent des boutons affichant le nombre de fois que la page a été tweetée, likée ou partagée. Mais à moins de transformer ses articles en sapin de Noël, il est difficile de tous les afficher.
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Podio is the online work platform. Manage, share, and get your work done smarter together with tools that work like you. Free for 10 Users.
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Des outils vraiment pratiques pour optimiser vos tweets et votre utilisation de Twitter.
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Networks, media, collective action, public sphere, markets, hierarchies, politics, decision-making -- Howard "In this essay, we outline a cognitive approach to democracy. Specifically, we argue that democracy has unique benefits as a form of collective problem solving in that it potentially allows people with highly diverse perspectives to come together in order collectively to solve problems. Democracy can do this better than either markets and hierarchies, because it brings these diverse perceptions into direct contact with each other, allowing forms of learning that are unlikely either through the price mechanism of markets or the hierarchical arrangements of bureaucracy. Furthermore, democracy can, by experimenting, take advantage of novel forms of collective cognition that are facilitated by new media."
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La télé sociale est un concept qui obsède le monde de la télé et le twivage représente un excellent appât.
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A Compétence Egale et le Réseau Daubigny ont lancé une grande enquête pour identifier les atouts des seniors en entreprises.
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Get children drawing, animating, making GIFs (moving images) and flash movies with this simple online animation tool. http://ictmagic.wikispaces.com/Video%2C+animation%2C+film+%26+Webcams
Via ICTmagic
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Le quiz collectif s’apparente aux jeux-conférences et pourrait être appelé « un quiz à auteurs multiples ».
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Crowdbooster est avant tout un outil statistique complet qui vous livre des données chiffrées détaillées de votre activité sur les réseaux sociaux. Sous forme de graphique ou de tableau, ce service vous offre une vision claire ...
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Oeuf, lait, caramel...ces substances qui s'invitent dans nos verres de vin...
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Quelques outils de curation, de collecte et de partage d'information... dont certains moins connus.
Via ►Franck GAUTIER◄
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Le blog pour webmasters de Google vient d'indiquer qu'il était maintenant possible d'insérer dans les fichiers Sitemap XML les attributs 'hreflang' indiquant le pays et la langue cible d'une page web...
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Alors que l'entrée en bourse du réseau social se révèle être un échec, des économistes commencent à envisager sa faillite.
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Voici une infographie issue d'une étude comparative de rentabilité entre le réseau social Pinterest et Facebook. Et ce, avec un avantage pour Pinterest.
Via Consultant Arobasenet
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Les technologies de l'information ont profondément modifié le fonctionnement des entreprises. Avec, à la clef, le développement d'espaces critiques, voire la création de communautés affinitaires ou éphémères, échappant à tout contrôle hiérarchique.
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Quelle est la méthodologie pour la peinture, histoire des arts representé par le mindmapping. http://www.scoop.it/t/classemapping
Via Lucas Gruez, Frédéric DEBAILLEUL
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Le thème de la rentrée académique 2011-2012 de la Haute Ecole HELMo (Liège, Belgique) s'intitulait : "Génération Y : enseignement 2.0?".
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![5 outils Twitter pour booster votre marketing [uk] | Animer une communauté Twitter | Scoop.it](http://img.scoop.it/4S7whOA0nOC9MBNumBVDLDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
