What's New on the 158 Topics Robin Good Follows?

Excerpted from article intro:

"We often fall into the trap of assuming that lead nurturing is a completely email-driven strategy. But technically, lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel.

So while email has proven to be a very effective tool for this, it is not the only bridge between your company and its leads.

 

Social media has emerged as an increasingly important part of people’s lives, and the savviest marketers have found ways to integrate it into lead nurturing to build stronger relationships.

 

To help you establish stronger and more personal relationships with your leads, take a look at these ideas to help you better integrate your lead nurturing and social media marketing.

 

1) Include social follow widgets in lead nurturing emails.

2) Use social share modules in your emails.

3) Add social calls-to-action to thank-you pages.

4) All together now ... add social widgets in thank-you emails!

5) Initiate a lead nurturing workflow when a lead mentions your company on Twitter.

6) Utilize your employee's social media accounts.

7) Always respond to social inquiries.

8) Monitor for branded terms that may indicate sales readiness.

 

Each element is analyzed with more information. Read full article here: http://j.mp/JYGmip

 

Facebook is reportedly rolling out a "trending videos" feature that highlights videos popular with your friends.

How do vampire series "True Blood," "Twilight" and "Vampire Diaries" stack up against each other in terms of social media prowess? Like this.

It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.

Meograph helps you easily create, share, and playback beautiful stories in context of Where and When.

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Dashboard: "E' una nuova piattaforma social nata con l'obiettivo di organizzare i comitati elettorali a nella corsa alle presidenzali americane. Non è stata ancora lanciata, ma il Guardian ha già anticipato come funziona.

 

Assomiglia un po' a Facebook: ogni iscritto ha una sua pagina personale, e un flusso di aggiornamenti notificati in bacheca; può unirsi a dei sottogruppi, confermare o meno la partecipazione agli eventi in agenda e interagire con agli altri membri.

 

Solo che, a differenza del suo illustre predecessore, Dashboard, lo strumento creato dallo staff di Barack Obama, ha un fine eminentemente politico: aiutare i sostenitori del presidente Usa a coordinare e potenziare gli sforzi in vista della campagna per la rielezione. Il quotidiano britannico The Guardian l'ha definito il “Sacro Graal” dell'organizzazione dell'attivismo online".

 

Continua la lettura: http://tg24.sky.it/tg24/mondo/2012/05/24/obama-dashboard-presidenziali-usa.html

Square, PayPal, Intuit, Verifone -- the mobile payments field (and we're not talking wallets here) is seriously crowded already.

Your content strategy should include a clear vision about the type of engagement you want to drive to your Facebook Page. Get what you want thanks to these tips!

Although this article is off-topic for journalists + social media, it’s quite an important topic for journalists to consider. APIs are an important part of social media applications -- if you can write code, you can harness APIs for journalism uses.

 

“The usual definition of computer literacy stops at the UI: If a user knows how to make the machine work, he or she is computer-literate. But, of course, the deeper literacy of the programmer is far more powerful.”

 

(Published May 17, 2012.)

So how can a small business owner, book author, entrepreneur or expert make the most of this new marketing tool? Here are ten ways you can use Pinterest to promote with pictures -- all in a non-hype, customer-friendly, low-key, value-added way.

 

From the article.

 

Pinterest is a lifestyle brand that allows you to create a visual online pinboard, organized around topics of your choice, by category. For example: I'm a certified chocoholic, so I started a Pinterest board last week on dark chocolates I love -- featuring photos of said delicacy accompanied by a hopefully mouthwatering description.

Seventy percent of the site's visitors are women age 25-44, and they spend an average of 15 minutes looking around. If that does not make a small business mind sit up and take notice, nothing will.