H. Jarche: Hyperlinks subvert hierarchy, and networks subvert standardization.
In the industrial era we saw the rise of specialized departments and specialized jobs. Any job could be generically designed and then filled by the most suitable applicant. People became interchangeable pieces for the mechanistic model of work. As jobs are to departments, roles are to networks. Eric Mcluhan states that in the new [network] era; “jobs disappear under electric conditions and they are replaced by roles. Roles mean audiences and participation.”
Via Ana Cristina Pratas