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A Global Strategy, Research and Analysis Firm

Zofia Consulting provides targeted and objective high quality analytic, intelligence, technology & security solutions to leading executives to enable them to make better decisions.
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Cabinet Office launches social media guidance for civil servants

Cabinet Office launches social media guidance for civil servants | Zofia | Scoop.it
Today Cabinet Office announced  the publication of guidance for civil servants on the use of social media as well as guidance for Departments to overcome the technical barriers to civil servants a...

Via Mike Harrison
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Online echo chambers: A study of 250 million Facebook users reveals the Web isn’t as polarized as we thought.

Online echo chambers: A study of 250 million Facebook users reveals the Web isn’t as polarized as we thought. | Zofia | Scoop.it

This is the most intereseting study I have seen this week.  It is old (January 2012), but it provides an interesting look at how we get our social news and gives surprising value to how Facebook actually extends our scope rather than adds to the echo chamber:
Key Take-away:
Because we have so many weak-tie connections on Facebook, we are exposed to more ideas.  These new ideas lead us to want to share our new insight.  Because Facebook makes it so easy, we are actually strengthening the communal scope of social news

Ken Morrison


Via Ken Morrison
Ken Morrison's comment, May 21, 2012 8:58 PM
Thank you for the rescoops. I really appreciate your scoop.it topic.
michel verstrepen's comment, May 21, 2012 9:01 PM
Thanks Ken ... for the scoop and the comment
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WHO Finds Social Media Indispensable in Managing Global Health Crises - Huffington Post

WHO Finds Social Media Indispensable in Managing Global Health Crises - Huffington Post | Zofia | Scoop.it

WHO uses social media to manage global health crises...a tale of how social media have fundamentally changed WHO health surveillance in the age of Twitter and Facebook. WHO's seminal social media event occurred the last time the SHOC was staffed 24/7 -- the Japanese tsunami and Fukushima radiation crisis of 2011. Here's how it played out:

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U.S. Government Wants to Use Twitter to Track Ilnesses

U.S. Government Wants to Use Twitter to Track Ilnesses | Zofia | Scoop.it
Over at Challenge.gov, the United States' federal government's experiment in crowdsourcing, I came across a novel competition underway right now that rises above the multitude of video production contests and other uninspired programs that dominate the platform.

The Now Trending Challenge wraps up its submission process at the end of this month. The U.S. Department of Health and Human Services is looking for proposals on how to leverage Twitter chatter to keep track of trending illnesses and other health issues in cities and other geographical areas. Or, as The Office of the Assistant Secretary for Prepardness Response puts it:

Studies are showing that trending topics on social media can serve as an early indicator and warning of emerging health issues within a community. This challenge will offer the opportunity for an individual or a team of technology savvy individuals to showcase their skills at the national level while helping to advance the field of health analytics.
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12 Lessons from KONY 2012 from Social Media Power Users - Forbes

12 Lessons from KONY 2012 from Social Media Power Users - Forbes | Zofia | Scoop.it
The KONY 2012 video has clocked more than 43 million views in only two days on YouTube (and millions more since appearing on Vimeo two weeks ago), which is fairly amazing considering 1) it's about something most people have never heard of and 2)...

Via JoseAlvarezCornett 
Ken Morrison's comment, May 21, 2012 10:53 PM
Thank you to the rescoop above. You have a nice site here. Best of luck!
Ken
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The unintegrated world of social media marketing | SmartBlogs

The unintegrated world of social media marketing | SmartBlogs | Zofia | Scoop.it

Most chief marketing officers acknowledge social media’s importance but attempt isolated social media campaigns on Facebook and Twitter. Many marketers find social media ineffective and frustrate themselves with unintegrated attempts at making them work. Integrating social into the larger mix of marketing to achieve overarching corporate objectives can yield results.

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From co-creation to collaboration

From co-creation to collaboration | Zofia | Scoop.it
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing.
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Meet Silk, the Semantic Web for the rest of us

Meet Silk, the Semantic Web for the rest of us | Zofia | Scoop.it
New Dutch cloud service Silk, which is launching today, wants to fulfill the promise of the Semantic Web and make your documents, web pages and files more powerful -- and with a few fixes, it could get there.

Via Mark Oehlert
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Open Data Powers New Citizen Engagement Strategies | Code for America

Open Data Powers New Citizen Engagement Strategies | Code for America | Zofia | Scoop.it

Code for America recently launched Engagement Commons to bring together information and solutions from across the country on innovative new strategies for government engagement with citizens.

The landscape of tools and strategies for engaging citizens is changing rapidly, as more and more governments implement new ways for citizens to make their voices heard in the governance process.

 

The envelope gets pushed when public sector leaders employ collaborative technologies to make government processes more inclusive and participatory. And those doing the envelope pushing are increasingly putting open data at the center of their efforts.

 

In Philadelphia, Mayor Michael Nutter recently signed a sweeping Executive Order that will require city agencies to release government datasets to the public. It establishes oversight and a governance structure for the city’s open data efforts and calls for the appointment of a Chief Data Officer.

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Open Government Camp: Sunlight’s tools for transparency | Gov 2.0: The Power of Platforms

Open Government Camp: Sunlight’s tools for transparency | Gov 2.0: The Power of Platforms | Zofia | Scoop.it

I'm still thinking through all of the things I learned at the Sunlight Foundation’s annual unconference last weekend. My top level takeaway was the large number of international campers solidified that transparency has gone global. At an operational level, I thought that the Sunlight Foundation used the combination of Internet and mobile technology to organize better than any of the previous unconferences I’ve attended. They raised the bar for interactivity with a new mobile app, integrated displays and livestreaming.

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Crowdsourcing game helps diagnose infectious diseases | Macworld

Crowdsourcing game helps diagnose infectious diseases | Macworld | Zofia | Scoop.it
The crowdsourcing game, which is free to play, works off the assumption that large groups of non-experts can be trained to recognize microscopic images of infectious disease cells with the accuracy of trained pathologists.

So far, players have been mostly undergraduate UCLA volunteers, and they have collectively been able to accurately diagnose malaria-infected red blood cells within 1.25 percent of the accuracy of a pathologist performing the same task, resesarchers said.

"The idea is, if you carefully combine the decisions of people—even non-experts—those decisions become very competitive," said Aydogan Ozcan, a UCLA associate professor of electrical engineering and bioengineering and an author of the crowd-sourcing research. "One person's response may be OK, but if you combine 10 to 20, or maybe 50 non-expert gamers together, you improve your accuracy greatly."
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25 Unmissable Social Media Articles Worth Reading This Weekend - 6th May

25 Unmissable Social Media Articles Worth Reading This Weekend - 6th May | Zofia | Scoop.it

As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news a (25 Unmissable Social Media Articles To Read This Weekend.


Via Susan Bainbridge
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Why we do what we do…

Why we do what we do… | Zofia | Scoop.it
Most of the time, we focus our strategies on “What” we do – consulting, planning, advocacy, etc. I have spent time making our strategy focused on the “why” we are doing what we are doing.

In my (over) 20 years supporting government, nonprofit and military organizations….I have always considered myself focused on “mission”. Yes, we tend to put mission first…and sometimes even make that our motto…MISSION FIRST!

But even that doesn’t get at “why” we do what we do.
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People Power 2.0 - Technology Review

People Power 2.0 - Technology Review | Zofia | Scoop.it
How civilians helped win the Libyan information war.

Via JoseAlvarezCornett 
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How Higher Education Uses Social Media [INFOGRAPHIC]

How Higher Education Uses Social Media [INFOGRAPHIC] | Zofia | Scoop.it
As social media becomes more integral to students' lives, educational institutions are finally catching on, and catching up. Here's how colleges and universities are leveraging social in the classroom and the recruiting office.
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Military Addresses Double-Edged Sword Of Troops On Social Media : NPR

Military Addresses Double-Edged Sword Of Troops On Social Media : NPR | Zofia | Scoop.it
Inside a plywood shack at a combat outpost in Marjah, in Afghanistan's Helmand province, three Marines sit before a bank of computers provided by the military to help keep up morale. The dingy outpost is made up of a collection of tents where troops live among swarms of flies and the constant hum of generators.
One Marine talks with his wife on Skype and another is on Facebook. The sites allow troops to keep in touch with their families, but commanders in Afghanistan have mixed feelings about them. Troops' constant access to social media has led to headaches for the military, including the inadvertent release of the names of American dead before families are officially notified, as well as the release of gruesome pictures of war dead to the American public.
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Social Media Influence: Understanding the New Generation ¨C¨

Social Media Influence: Understanding the New Generation ¨C¨ | Zofia | Scoop.it
To understand what’s at stake when considering the influence of social media, companies and organizations must first try to understand user motivation. In the era of social networks and mobile communications, new Internet users are taking the reins of a new economic power; this power belongs to Generation C.
This new generation isn’t delineated by age or demographic evolution. Rather, as Trendwatching magazine (who launched the concept of Generation C in 2004) defines it, it’s a new generation of social network and mobile technology users – connected consumers – who benefit from on-line tools in order to demand a more active role in the purchasing chain.
Ken Morrison's comment, May 22, 2012 8:20 PM
I am very happy that you shared this. It helped me rediscover my favorite blog post by Brian Solis on the same subject.
Ken
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If You're Not Pissing Someone Off, You're Probably Not Innovating

If You're Not Pissing Someone Off, You're Probably Not Innovating | Zofia | Scoop.it
As the editor of the journal Innovations, I'm asked with some regularity, "So, what is innovation anyhow? How would you..."? (eyebrows usually furrow here) "... define it?

 

Good point in this article that we all want to be "disruptive" and even "destructive" with our bright ideas - but really it is about passion and relationships....while maintaining a strong ethical position.....

 

This is no longer optional...but the key to victory.

 

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Citizen science, civic media and radiation data hint at what's to come - O'Reilly Radar

Citizen science, civic media and radiation data hint at what's to come - O'Reilly Radar | Zofia | Scoop.it
Natural disasters and wars bring people together in unanticipated ways, as they use the tools and technologies easily at hand to help. From crisis response to situational awareness, free or low cost online tools are empowering citizens to do more than donate money or blood: now they can donate, time, expertise or, increasingly, act as sensors. In the United States, we saw a leading edge of this phenomenon in the Gulf of Mexico, where open source oil spill reporting provided a prototype for data collection via smartphone. In Japan, an analogous effort has grown and matured in the wake of the nuclear disaster that resulted from a massive earthquake and subsequent tsunami this spring.
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Global Marketing and Communications Vice-Presidents gather in New York to discuss social media's impact on digital marketing, their job role, and future strategy | Virtual-Strategy Magazine

Global Marketing and Communications Vice-Presidents gather in New York to discuss social media's impact on digital marketing, their job role, and future strategy | Virtual-Strategy Magazine | Zofia | Scoop.it
Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy.
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OPM focuses on improving citizen services in refreshed open government plan - FierceGovernment

OPM focuses on improving citizen services in refreshed open government plan - FierceGovernment | Zofia | Scoop.it

By 2014, the Office of Personnel Management plans to centralize its call centers and help desks to provide user-friendly access to OPM services, according to an updated version of OPM's open government plan(.pdf). The agency says it will use a "tiered approach that starts with self-help via our website and goes up to consultation with an expert or the ombudsman's office, as appropriate."
Read more: OPM focuses on improving citizen services in refreshed open government plan -

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How to move from local e-government to collaborative e-governance

How to move from local e-government to collaborative e-governance | Zofia | Scoop.it
The new opportunities afforded to local government by the rapid take up of social media mean councils should go beyond basic local e-government – where information and services are delivered through digital technology – to a more collaborative way of governing.
This socio-technological shift requires councils to adopt a new form of governance that is based on online participation and the co-production of services with citizens and communities. There are both challenges and opportunities in moving towards local e-governance.
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Twitter in election: Social media plays outsize role in 2012

Twitter in election: Social media plays outsize role in 2012 | Zofia | Scoop.it
NEW YORK -- @BarackObama is on Twitter. So is @MittRomney. And so are all the voters following the 2012 presidential contest, whether they know it or not.

Candidates, strategists, journalists and political junkies have all flocked to Twitter, the social networking hub where information from the mundane to the momentous is shared through 140-character microbursts known as tweets.

While relatively few voters are on Twitter— a study by the Pew Research Center found that about 13 percent of American adults have joined the site — it's become an essential tool for campaigns to test-drive themes and make news with a group of politically wired "influencers" who process and share those messages with the broader world.
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Charities turn to social media for invention - Telegraph

Charities turn to social media for invention - Telegraph | Zofia | Scoop.it
In these days of straitened budgets, few people welcome the sight of a High Street filled with an over-aggressive army of charity collectors. Fortunately, innovation in the digital and social media sectors is helping charities to raise money in other ways.
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How One Instructor Teaches 2,670 Students - The Digital Campus - The Chronicle of Higher Education

How One Instructor Teaches 2,670 Students - The Digital Campus - The Chronicle of Higher Education | Zofia | Scoop.it

n October, Myanmar's pro-democracy leader, Aung San Suu Kyi, got a quirky request on YouTube. A hyperactive instructor in a plaid jacket posted a videoinviting her to do a Skype interview with his "World Regions" geography class at Virginia Tech.Ms. Suu Kyi, a Nobel Peace Prize laureate often compared to Nelson Mandela, might have ignored this plea were it not for how the video ended. The camera pivoted from the instructor, John Boyer, to an auditorium filled with some 3,000 students. They leapt from their seats, blew noisemakers, and chanted her name as if the Hokies had scored a touchdown.

It worked. On December 5, Ms. Suu Kyi, who last month won election to Parliament after spending much of the past two decades in detention, took questions from Mr. Boyer's students via Skype. "I cried a little bit," says Alex Depew, a senior. "I'm not gonna lie."

The moment marked the biggest coup yet in Mr. Boyer's experiment with supersizing the classroom. Conventional wisdom deems smaller classes superior. Mr. Boyer, a self-described "Podunk instructor," calls that "poppycock." He's exploring how technology can help engage students in face-to-face courses that enroll from 600 to nearly 3,000 students.

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