Zoekmachinemarketing - Nederland
610 views | +0 today
Follow
Zoekmachinemarketing - Nederland
Alles over zoekmachinemarketing wat relevant is voor Nederland.
Your new post is loading...
Your new post is loading...
Scooped by Hans van der Meulen
Scoop.it!

Paid search vs. paid social: how to design the ideal marketing mix

Paid search vs. paid social: how to design the ideal marketing mix | Zoekmachinemarketing - Nederland | Scoop.it

So what are you missing if your marketing mix is exclusively either search or social?

 

Those running only search campaigns are relinquishing access to the full breadth of lead volume associated with those who haven’t expressly searched for a pain point they face. They also face a mature landscape of adept marketers in their competition, who have driven click costs near their low-margin equilibrium (or higher in some cases).

 

Those relying exclusively on social miss out on the follow-on search traffic of those seeking to continue the relationship they started (and paid for) on social. This search traffic, both general and brand-focused, can be extremely efficient and much appreciated by sales teams.

Hans van der Meulen's insight:

Betaalde 'Search' en "Social' laten zich slecht vergelijken, maar je laat toch kansen liggen als je ze niet beide inzet...

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

The Converging Worlds of Digital PR and SEO

The Converging Worlds of Digital PR and SEO | Zoekmachinemarketing - Nederland | Scoop.it

Link building is still heavily focused on metrics that don’t mean anything. Even Moz doesn’t suggest that Domain Authority is an indication of how much PageRank is passed from one site to another; it’s a guess of how a website will perform in search results based on the links that are pointing to it. It’s possible to measure more meaningful data, such as how much traffic is referred via a link and whether that links has driven conversions or assisted conversions. Links take longer to build – and so are more expensive than before – so we absolutely need to be as granular as we can be about how much each link contributes to the bottom line.”

Hans van der Meulen's insight:

Hoe belangrijk is SEO voor PR? Steeds belangrijker volgens @hannahjthorpe op @stateofdigital

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

Google Tag Manager: What Marketers Need to Know

Google Tag Manager: What Marketers Need to Know | Zoekmachinemarketing - Nederland | Scoop.it

The importance of Tag Manager


In addition to speed, Chris believes reliability is a big reason to use Tag Manager. If you have a lot of different webpages, websites or use marketing automation services that have their own landing pages, forgetting to put tags on all those pages will ruin your analytics, Christopher says. As long as you use the bucket on every page, you’re covered.


Hans van der Meulen's insight:

Wat moet elke marketeer weten over Google Tag Manager?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web

So it's Apple vs. Google vs. Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today.

Hans van der Meulen's insight:

'Ad blockers' is een trend waar je als marketeer rekening mee dient te houden, maar er is veel meer aan de hand...

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

How to Optimize Your Social Profiles for Search

How to Optimize Your Social Profiles for Search | Zoekmachinemarketing - Nederland | Scoop.it

The takeaways for keyword optimization with social profiles and pages are as follows. If you can get your keyword or phrase in your profile or page name, it will help it rank best in keyword searches on Google and within the social network search itself. But ultimately, the name of your profile or page should be focused on branding for your business name.

Hans van der Meulen's insight:

Wat kun je doen om de social media profielen van jouw bedrijf beter vindbaar te maken?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | Zoekmachinemarketing - Nederland | Scoop.it

Google employs human raters who analyze sites for quality, and thus adjust the algorithm to identify high- and low-quality features.

It is widely known among the search community that Google has a document known as the Quality Rater Guidelines. This document, which has been leaked numerous times, essentially discusses the features of good quality and poor quality. The document is not significant in its detail as much as in its overall message.


Hans van der Meulen's insight:

Hoe beoordeelt Google de kwaliteit van jouw content en wat kun je daar aan doen?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

SEO Isn’t Dead. It’s Just Different

SEO Isn’t Dead. It’s Just Different | Zoekmachinemarketing - Nederland | Scoop.it

Those who are still unsure or unconvinced, know this: SEO remains incredibly important. According to Shareaholic, search accounts for about one-third of all Internet traffic. So if you’re serious about getting the most value out of your content, understanding how to use SEO the right way is something content marketers should be paying close attention to in 2015.

Hans van der Meulen's insight:

SEO is echt niet dood en is verantwoordelijk voor een derde van al het internet verkeer. Maar je moet het wel anders aanpakken..

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

The Evolution of SEO? Customer Experiences as Content

The Evolution of SEO? Customer Experiences as Content | Zoekmachinemarketing - Nederland | Scoop.it

Content Isn't King. Customers Are!


If you read any SEO blog you'll likely find someone claiming that content is king. That you should start a blog with interesting things to say about your sector. That you should strive to become a thought leader. And that by doing so the links will start to flow naturally.


All that may be relatively easy to do if you're writing about SEO: There's always something new and interesting to talk about, after all. But not all of us sell SEO software or SEO services...

If, for example, your business is e-commerce and you sell several products (or even just one product), then "content marketing," as most people talk about it, may not be for you.

There are alternatives, however. If you manage an e-commerce website, then your products and your customer are your content, and you can use them to succeed in the search rankings.


Hans van der Meulen's insight:

Hoe belangrijk is content voor SEO? Heel belangrijk natuurlijk, maar waar draait het nu echt om?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

6 Free Tools to Help Keyword Research

6 Free Tools to Help Keyword Research | Zoekmachinemarketing - Nederland | Scoop.it

In this era, expanding your keyword research to social media also is a great idea because it:


* Lets you brainstorm more interesting content
* Improves your chances to do better on social media (since you are basing your content on what the social media crowd is currently interested in)
* Lets you target both search and social media making your traffic sources more varied


In most cases, I don’t even do traditional keyword research any more when writing articles. I mean I don’t do it to optimize my content. I feel like keyword optimization is limiting me and holding me back as a writer.


Hans van der Meulen's insight:

Overzicht van 6 'tools' die je helpen bij het brainstormen en onderzoek over de juiste trefwoorden voor zoekmachinemarketing.

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

10 Most Common SEO Pitfalls

10 Most Common SEO Pitfalls | Zoekmachinemarketing - Nederland | Scoop.it

1. Unintentional duplicate content

2. Bad backlinks

3. Over-optimization and cannibalization of target keywords

4. Titles and title tags

5. Meta descriptions

6. Image optimization

7. Page-load time

8. Poor content

9. Keyword misfocus

10. Indexability issues


Hans van der Meulen's insight:

Wat moet je bij SEO vooral niet doen? 10 veelgemaakte fouten...

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

SEO for Content Marketing: How Do Links Impact Google Website Rankings?

SEO for Content Marketing: How Do Links Impact Google Website Rankings? | Zoekmachinemarketing - Nederland | Scoop.it

These are some of the factors that impact a link’s value:


1.An incoming link from a website that Google considers to be popular and trustworthy (because this site has many other sites linking to it) means a lot more than a link from a brand new site with very few inbound links.

2. Links from sites related to your product or topic are usually more valuable than links on unrelated sites because related sites provide more topic relevance.
3. Link text (also called anchor text) matters. Many websites hyperlink phrases like www.example.com or “click here” that don’t contain any useful keywords (and frankly, internet readers know by now to click on the hyperlink). However, when link text uses a relevant keyword or phrase, it’s a better indication to Google of what the page is about.
4. The number of links on a page also makes a difference. When a page links to lots of web pages, Google divides the value of the links by the number of links on the page. That means that the value of a link among many other links is diluted compared to the value of a link on a page without lots of other links. Too much repetition of the same keyword has a similar effect as it can make the page look spammy.

Hans van der Meulen's insight:

De waarde van 'links' naar jouw website is van grote waarde voor SEO, hier een beknopte uitleg waarom.

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

De 3 gouden tips van het Search Congres 2014

De 3 gouden tips van het Search Congres 2014 | Zoekmachinemarketing - Nederland | Scoop.it

De laatste jaren reserveert Google meer en meer ruimte voor advertenties. En eigenlijk is dat helemaal niet zo vreemd. Google is een commercieel bedrijf dat 85% van de inkomsten genereert via advertenties. Maar is SEO dan nog wel belangrijk? Daarop is het antwoord heel duidelijk: ja, SEO en SEA is juist de perfecte combinatie!

Hans van der Meulen's insight:

Mooie samenvatting van de belangrijkste ontwikkelingen binnen SEO & SEA (PPC) tijdens de tweede editie van het SEARCH congres.

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

7 Reports in Google Analytics to Help with SEO

7 Reports in Google Analytics to Help with SEO | Zoekmachinemarketing - Nederland | Scoop.it

Sometimes the value of SEO can be difficult to demonstrate. It cannot always be categorically proven that any increase in sales or online presence can be attributed directly to SEO and for this reason Jo Turnbull decided to write a post on how to deliver ROI of SEO in March. An additional way to get the most of SEO is to look at the figures in Google Analytics, so she has highlighted 7 reports everyone should use and share with their clients. Google Analytics is a great tool to use to clearly show the impact SEO has on traffic and revenue.

Hans van der Meulen's insight:

#search14 Wil je de waarde van SEO bewijzen voor jouw bedrijf? 7 manieren waarop Google Analytics hier bij kan helpen.

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

13 Ways to Immediately Improve Your SEO Ranking

13 Ways to Immediately Improve Your SEO Ranking | Zoekmachinemarketing - Nederland | Scoop.it
This article reveals 13 elements that not only improve usability on your site, but also help increase your SEO ranking.
Hans van der Meulen's insight:

Draait het bij SEO alleen om 'keywords'? Natuurlijk niet, maar waar dan wel om? Overzicht van 13 eenvoudige verbeterpunten.

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

Google Ditching Paid RHS Ads - What You Need To Know

Google Ditching Paid RHS Ads - What You Need To Know | Zoekmachinemarketing - Nederland | Scoop.it

What should you do?


Keep an eye on your CPCs and position reports. Speak to your colleagues in Organic and ask what they’re seeing – it’d be great to understand how this change affects both channels. I’d also like to urge prudence when it comes to bid changes – if we all panic and increase our bids in fear, then we’ll be stuck in an ever-increasing spiral of expense – let’s be measured and moderate and attempt to understand the impact before we react.

Hans van der Meulen's insight:

Is het je al opgevallen? De  AdWords advertenties aan de rechterkant verdwijnen. Wat moet je als marketeer doen?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

5 Predictions for SEO in 2016

5 Predictions for SEO in 2016 | Zoekmachinemarketing - Nederland | Scoop.it

1. User engagement is SEO 2.0;

2. We’ll see more and more rich answers (aka “instant answers” or “Featured Snippets”);

3. Keywords will continue to shift from fixed things into concepts;

4. Mobile search will become ever more important. It will also become more and more different than desktop-based search;

5. Deep learning – machine learning – is here. It’s already writing its own algorithms.


Hans van der Meulen's insight:

Vijf relevante voorspellingen over zoekmachinemarketing in 2016...

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

The Factors With the Most Impact on Google Search Rank in 2015

The Factors With the Most Impact on Google Search Rank in 2015 | Zoekmachinemarketing - Nederland | Scoop.it

Domain-level link authority features received an average score of 8.22, the highest of any factor. Page-level metrics ranked a close second (average score of 8.19), followed by page-level content/keywords (7.87).

Hans van der Meulen's insight:

Welke factoren zijn volgens de experts het belangrijkste voor de zoekresultaten in Google?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

How to Optimize Your Tweets for Search

How to Optimize Your Tweets for Search | Zoekmachinemarketing - Nederland | Scoop.it

#1: Optimize Your Account for Twitter Search;

#2: Add Google’s Markup Code to Your Website;

#3: Use Keywords in Your Tweets;

#4: Encourage Retweets


The name of the game is getting good audience response to your content. All of these tricks are great, but they’ll never replace quality content. Always think of your followers first and SEO second. Algorithms change often, so make sure to always write for the humans reading your tweets, not the robots.

Hans van der Meulen's insight:

Twitter fans opgelet, hoe kun je jouw tweets optimaliseren voor Google?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

Three Questions That Drive PPC Success

Three Questions That Drive PPC Success | Zoekmachinemarketing - Nederland | Scoop.it

1) How are we measuring success?

2) Are we ready to handle the right traffic when we get it?

3) What are we doing to get better?

Hans van der Meulen's insight:

Welke 3 vragen moet je als marketing manager stellen om jouw SEA te verbeteren?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

Rand Fishkin: How to Build a Content Strategy

Rand Fishkin: How to Build a Content Strategy | Zoekmachinemarketing - Nederland | Scoop.it

The result of these discussions was TAGFEE, an acronym for the six core values that guide all that Moz creates and cultivates.

T – Transparent
A – Authentic
G – Generous
F – Fun
E – Empathetic
E – Exceptional


Hans van der Meulen's insight:

Rand Fishkin  en zijn bedrijf Moz zijn een begrip binnen de zoekmachine wereld, hoe heeft hij dat voor elkaar gekregen?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

Let Your Facebook Organic Reach Grow in a Month

Let Your Facebook Organic Reach Grow in a Month | Zoekmachinemarketing - Nederland | Scoop.it

Once we’d learned the ideal times to post on our Facebook Page for maximum reach and engagement, it was time to continue testing. We adjusted our posting strategy, again, and made sure to post at these seven key times every day. We also posted 1-2 additional times a day where there were some gaps, like between 3:15 pm and 9 pm and between 9 pm and 2 am. We decided to do this because we have an international audience. Posting throughout the day and night may not be the best practice for every business.

Hans van der Meulen's insight:

Het organisch bereik van een gemiddeld Facebook bericht is gedaald van 16% naar slechts 1%. Hoe kun je dit verbeteren?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

Facebook steeds grotere concurrent voor zoekmachines

Facebook steeds grotere concurrent voor zoekmachines | Zoekmachinemarketing - Nederland | Scoop.it
Consumenten wenden zich steeds vaker tot Facebook om informatie te vinden. Dat gaat ten koste van het gebruik van zoekmachines als Google. Marketeers zijn onvoldoende bezig om hun werk vindbaar te maken buiten de zoekmachines.
Hans van der Meulen's insight:

De trend 'Social Search' zal, vooral ook door Facebook, komend jaar steeds belangrijker worden binnen zoekmachinemarketing.

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

The Year in Search | A Round Up of 2014

The Year in Search | A Round Up of 2014 | Zoekmachinemarketing - Nederland | Scoop.it

December: Google News moves out of Spain
A new law was passed in Spain that required search engines to now pay newspapers if they wanted to show even a snippet of text from a news story in search results. This meant that Google News would be pulling out of Spain as they were not willing to comply with this law.

Hans van der Meulen's insight:

Wat gebeurde er allemaal in 2014 op het gebied van zoekmachinemarketing oftewel Search?

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

5 prikkelende inspiraties van Search Congres 2014

5 prikkelende inspiraties van Search Congres 2014 | Zoekmachinemarketing - Nederland | Scoop.it

Google is not your friend' - content marketing is zo 2015


Google is like a bloody human." De Britse Hannah Smith (SEO-consultant voor Distilled) dondert over het podium. Tik het volgende maar eens in op Google: 'That movie where two guys drink wine'.

Hans van der Meulen's insight:

Komen Google Trusted Stores in 2015 echt naar Nederland? Het antwoord op deze vraag en nog 4 leerzame observaties over het SEARCH congres 2014.

more...
No comment yet.
Scooped by Hans van der Meulen
Scoop.it!

The European Parliament Just Voted To Break Up Google

The European Parliament Just Voted To Break Up Google | Zoekmachinemarketing - Nederland | Scoop.it

It's unlikely that Europe will try and separate Google's search business from its other products, but the strong message could lead to a resolution in the anti-trust dispute. Google has suggested a series of concessions, but all have been rejected. If the dispute continues, Google could face a fine of up to $5 billion.

Hans van der Meulen's insight:

Het Europese Parlement wil dat Google zich gaat opsplitsen, gaat niet gebeuren natuurlijk, maar toch....de wereld van SEO & SEA zou er anders uit gaan zien...

more...
No comment yet.