Businesses—particularly startups—often need ample substance behind their products and services to attract customers. Accomplishing that needs some finesse in the online marketing front. Pratik Dholakiya of Entrepreneur said that one strategy, specifically content marketing, is worth pursuing. Dholakiya’s thoughts may resonate among people looking to establish a startup business right in Houston, Texas. The city currently competes with the state capital, Austin, with the proliferation of new companies in the gradually recovering business climate. If you are operating a startup and need an extra push to increase your market leverage, people who know online marketing in Houston, like those from the Zkazi Network, can have the right solutions for you.