The prophets of doom are wrong. They believe the rapid rise over the next two decades of a new 2.5-billion-person urban middle class—and the unprecedented demand this growth will generate for oil, gas, steel, land, food, water, cement, clean air, and other commodities—must inevitably spur a global economic and environmental crisis. Our new book, Resource Revolution, takes that challenge seriously—but comes to exactly the opposite conclusion.
Instead, we believe, the chance to meet soaring demand in a sustainable way by transforming how companies and societies prosper represents nothing less than the biggest business opportunity in one hundred years. The combination of information technology, nanoscale materials, and biotech with traditional industrial technology can unleash a step-change in resource productivity and generate enormous new profit pools.