"Sustainability has gone from a nice-to-do to a must-do. It's about what we do right here, right now, and for the rest of our working lives."
"We [Ikea] have a sustainability strategy called People and Planet Positive, to help guide our business, to have a positive impact on the world. Why would we not want to have a positive impact on the world?"
"We know, from asking people, from China to the U.S., the vast majority of people care about sustainability, after the day to day issues." "But they want it to be easy, affordable, and attractive. And they expect business to help, and they're a little bit disappointed today."
"Obviously, there's fantastic opportunities with recycled materials, and we can, and we will, go zero waste."
"People sometimes think that 100% targets are going to be hard. Actually, in fact, 100% is easier to do than 90% or 50%. If you have a 90% target, everyone in the business finds a reason to be in the 10%. When it's 100%, it's kind of clear."
"Together we can help create a sustainable world, and if we get it right, we can make sustainability affordable for the many people, not a luxury for the few."
Via Organic Social Media