Guardian Sustainable Business, September 25, 2013
Look closely at the challenges facing our world and the circular economy makes business sense.
Companies are turning to a new model of sustainable business in an effort to reduce their dependence on finite resources.
The sense that our planet is running out of the minerals, metals and organic matter required to sustain its rising human population has helped to fashion a new concept for our times: the circular economy. At its core is the argument that the old, linear model of conducting business – extraction, consumption and waste – is past its sell-by date.
To its standard bearers, the circular economy promises a radical break with the past. Materials should not be cast away and expended, rather they should be re-used and replenished, so the argument goes. But how transformative is this new philosophy and to what extent does it present an opportunity for business? Is it a revolutionary reimagining of economic theory or merely a recycling of, well, recycling?
In practice, it means opting for reusable materials in design, ending wasteful manufacturing processes, embracing renewables, shunning toxic chemicals and developing new markets for repurposed products. It presents a step change in business strategy, Butterworth says, because it replaces the "end-of-life" concept with restoration.
CHECK OUT THE GUARDIAN'S NEW "CIRCULAR ECONOMY HUB"
TWITTER LIST: TOP 10 TWEETERS ON THE CIRCULAR ECONOMY http://www.theguardian.com/sustainable-business/twitter-list-top-10-circular-economy
Guardian Sustainable Business, January 31, 2012
A CIRCULAR ECONOMY TACKLES THE ROOT PROBLEMS OF OVERCONSUMPTION http://www.theguardian.com/sustainable-business/circular-economy-business-models
January 17, 2013 YES Magazine
RELIGION, SCIENCE AND SPIRIT: A SACRED STORY OF OUR TIME. Humanity’s current behavior threatens Earth’s capacity to support life and relegates more than a billion people to lives of destitution http://sco.lt/8rb8DZ
THE WORLD IS SITTING ON A CONSUMPTION TIME BOMB http://sco.lt/7sR3eT
A CULTURE SEPARATED FROM NATURE CANNOT SURVIVE: BANKRUPTING NATURE http://sco.lt/7HFVYH
ECONOMIC SUCCESS ALONE IS NOT ENOUGH TO IMPROVE OUR WELL BEING http://sco.lt/7J7VnF
WHY GOOGLE AND SONY ARE TURNING TO NATURE TO INSPIRE THEIR LEADERS. The Wisdom of Zen Master Thich Nhat Hanh http://sco.lt/81MvkP
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An Exquisite Story of Our Planet