The true cost of water | Zero Footprint | Scoop.it

The market’s perverse water pricing creates opportunities for businesses that look beyond the market and consider the true cost of H20.

The environmental and social costs of global business water use add up to around $1.9 trillion per year, according to new research.

Some of these external water costs already are being internalized and hitting bottom lines: Just last year, the worst drought in the United States in 50 years sent commodity prices skyrocketing. Companies, especially those in the food, beverage and apparel sectors whose margins and supply chains are tightly linked to agricultural commodities, can use the true cost of water to get ahead of the trend of external costs increasingly being internalized through regulations, pricing or shortages...


Via Lauren Moss