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Should B2B Marketers Sponsor Virtual Trade Shows? A Few Lessons Learned

Should B2B Marketers Sponsor Virtual Trade Shows? A Few Lessons Learned | Zeitgeist | Scoop.it

B2B virtual trade shows: No longer a gimmick

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NSA revelations a mixed bag for private clouds | NetworkWorld.com

NSA revelations a mixed bag for private clouds | NetworkWorld.com | Zeitgeist | Scoop.it

Life in the cloud hasn't been the same since Edward Snowden began leaking secrets about government snooping on the Internet.

 

Public cloud operators in the United States may be facing large losses because of the Snowden Affair, said a report last week by the Information Technology & Innovation Foundation.

 

"Recent revelations about the extent to which the NSA obtains electronic data from third-parties will likely have an immediate and lasting impact on the competitiveness of the U.S. cloud computing industry if foreign customers decide the risks of storing data with a U.S. company outweigh the benefits," the ITIF noted.

 

"Unless the White House or Congress acts soon," it said, "the U.S. cloud computing industry stands to lose $22 [billion] to $35 billion over the next three years.

 

If that trend develops, will more companies seek security for their data in private clouds? After all, proponents of private clouds have been taking pot shots at security in the public cloud for years and Snowden's revelations have given them a fresh magazine for their guns.

 

"There could be a backlash against the public cloud," Eric Chiu, president and founder of the cloud infrastructure control company HyTrust, said in an interview.

 

"In general, security is the biggest inhibitor for public cloud adoption," Chiu said. "This just reinforces the security concerns that lots of companies have in moving to the public cloud."

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Private clouds.

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Life. Before and Nowadays

Life. Before and Nowadays | Zeitgeist | Scoop.it
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Via James Sarachman
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One place fits all.

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Brandalism

Brandalism isn't vandalism. It's the reverse: a love letter to the brands I love. Where would I be without those logo-shaped road signs of capitalism? Lost, that's where. And lonely.  But as the world moves to a more open model: open source, open networks, open access to information and news, brands need to move on too. Brandalism is about loving brands and helping them thrive in the modern world.

 


Via matthew maxwell
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Technology Industry Extends a Hand to Struggling Print Media | NYTimes.com

Technology Industry Extends a Hand to Struggling Print Media | NYTimes.com | Zeitgeist | Scoop.it

From classifieds to display ads to subscriptions, the digital age has broken the financial pillars of print journalism, leaving the industry struggling to stand on its own.

 

But more frequently — and with a boom last week, when Jeffrey P. Bezos, the founder of Amazon.com, bought The Washington Post — the tycoons who have led the digital revolution are giving traditional print outlets a hand.

 

Call it a sense of obligation. Or responsibility. Or maybe there is even a twinge of guilt. Helping print journalism adapt to a changed era is becoming a cause du jour among the technology elite.

 

Google, which has been criticized for profiting from news content created by others, began financing journalism fellowships for eight people this year. The founder of Craigslist, the free listing service that helped ruin newspapers’ classified advertising, helped finance a book on ethics for journalists.

 

A co-founder of Facebook, the social network many young people rely on for news, recently bought New Republic magazine, and the founder of eBay, another classified ad killer, started an online news service in Hawaii. Steven P. Jobs, the former Apple chief executive, went out of his way to advise newspapers how to adapt their products for the tablet era.

 

“So ironic,” Les Hinton, a former publisher of The Wall Street Journal, wrote in a Twitter post last week about Mr. Bezos, that The Washington Post “should be consumed by a pioneer of the industry that almost destroyed it.”

 

Technology industry leaders, who “deal in fact and code,” are supporting the press because they value it, said Merrill Brown, director of the School of Communication and Media at Montclair State University and the former editor in chief of MSNBC.com.

 

“They’re concerned about where the country is going and share a commonly held point of view that what we do is important for democracy,” said Mr. Brown, who is also a partner at the venture capital firm DFJ Frontier.

 

This union of the press and digital patrons is sometimes awkward. For starters, tech moguls seem to do their best to stay as far away as possible from the news media’s prying questions. Mr. Jobs was famously prickly around the press, while Mr. Bezos has shunned all interviews about his purchase of The Washington Post except for one — with The Washington Post.

 

Technology’s helping hand has mostly been extended to newspapers and magazines. And some tech-focused companies, like Yahoo, have long been involved in the news business, hiring their own reporters and editors, setting themselves up as direct competitors to traditional news outlets.

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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