ZeeMedia

Curated by Beth Kanter

http://www.bethkanter.org     

This post talks about four elements of success:  business intelligence (data), content curation/creation, acqusition/activitation, and engagement.   

Want to zero in on the content points.  Gives you a good list of criteria for creating good content:

There’s some natural redundancy here, but this approach to content for digital marketing comes in four flavors:

Useful Content: You’ll want to consider and plan for content that is:
Easy for people to share.
Data-driven.
Can extend to multiple networks and platforms (YouTube, Facebook, Twitter, mobile, etc.).
Always links to the brand’s position and conviction statements.

Content Types: This addresses what the content does and where it comes from:
Building trust: Reviews, testimonials, case studies, personal insights, social proofs.
Education: Survey data, presentations, infographics, video scribes, FAQs, white papers, how-to’s.
Conversion: Promotional offerings, sales and advertising copy.
Other People’s Content: User-generated content (UGC), community discussions, republished, shared.

Short-Term vs. Long-Term: This addresses intentionality and shelf life:
Brand / Conviction Focused: “Evergreen” content that can be repurposed.

Supporting Themes: Content with the propensity to attract broad audiences.

Campaign Focused: Content used to drive specific interactions.
“Psychological Sharing Motivations”: This addresses what inspires people to share:
Emotion: The feeling the content has created.
Information: Content that is new and/or highly interesting.
Self Expression: Content that exemplifies our personality to friend

Could be a great checklist for content creation principles

Part of the appeal of Flipboard is that it hooks into Twitter, Instagram, Facebook, Tumblr and a variety of other social networks and pulls content from them to build out a sort of socially-curated magazine.

Mobile security researchers CNET has spoken with say that they believe that the risk posed by Carrier IQ's software has been overblown. Trevor Eckhart, who publicized his findings two weeks ago, has not responded to CNET e-mails or phone calls seeking an interview since yesterday. So here's what we we know so far:

"Networks are nature’s best embodiments of collective intelligence.

Networks are intelligent and adaptive, which means that they grow in intelligence as they adapt to events to fulfill needs.

The networks that are most important to us are:

Networks of living organisms, plants and animals that feed and protect us;
Networks of cells that make up our immune systems;
Networks of neurons that make up our brains;
Personal and social networks that make up our friendship and support networks, and health, transportation, economic, learning, and communication networks.
Our technology is now more than ever creating, using, and maintaining networks.

All networks are basically made of nodes and connections. The intelligence of the nodes is important, but the real intelligence of networks is in the connections.

There are two super-attributes of connections that are especially important in all types of networks: Connection Strength and Context."

A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy?