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Rescooped by Mauricio Sanches from Creativity and Learning Insights
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How the brain creates the 'buzz' that helps ideas spread

How the brain creates the 'buzz' that helps ideas spread | #z2do | Scoop.it

How do ideas spread? What messages will go viral on social media, and can that be predicted?


Via Marci Segal, MS
Mauricio Sanches's insight:

Pensando por todos os lados. Funciona e muito !

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Marci Segal, MS's curator insight, July 7, 2013 10:23 PM
"Before this study, we didn't know what brain regions were associated with ideas that become contagious, and we didn't know what regions were associated with being an effective communicator of ideas," said lead author Emily Falk, who conducted the research as a UCLA doctoral student in Lieberman's lab and is currently a faculty member at the University of Pennsylvania's Annenberg School for Communication. "Now we have mapped the brain regions associated with ideas that are likely to be contagious and are associated with being a good 'idea salesperson.' In the future, we would like to be able to use these brain maps to forecast what ideas are likely to be successful and who is likely to be effective at spreading them." What if, eh?
Mauricio Sanches's comment, July 15, 2013 9:47 AM
Good point Marci !!!
Rescooped by Mauricio Sanches from It's Your Business
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How Do You Increase Your Personal Brand Value?

How Do You Increase Your Personal Brand Value? | #z2do | Scoop.it
The value of the companies in the top one hundred big corporate brands are up as much 129% in value (Apple) and down as much as 16% (Nokia), according to

Via The Fish Firm
Mauricio Sanches's insight:

Quer ampliar sua percepção de marca pessoal ?Leia o artigo.

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Rescooped by Mauricio Sanches from Geek Therapy
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Walking a Mile in Another’s (Virtual) Shoes

Walking a Mile in Another’s (Virtual) Shoes | #z2do | Scoop.it
A look at the unique video game two Harvard PhD students created to help people develop more empathetic relationships.

Via Josué Cardona
Mauricio Sanches's insight:

Como podemos fazer melhor !

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Manila Ilari's curator insight, July 2, 2013 2:50 PM

shoes is something more than garments

Michael MacNeil's curator insight, July 3, 2013 10:56 AM

More food for thought.

Tamra Dollar's curator insight, July 18, 2013 3:27 PM

What a great e-tool to promote character building!

Scooped by Mauricio Sanches
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Seth Godin on Taking Risks and Entrepreneurship

Business iconoclast Seth Godin talks about trying out new ideas with Bryan Elliott for 'Behind the Brand.'

 

Mauricio Sanches's insight:

Novas ideias e riscos. Voce se interessa?

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Angela Heath's curator insight, September 12, 2013 10:42 AM

I love the insight.  If the failue is not devastating, what's the harm.  Nothing.  It is a learning experience.

Rescooped by Mauricio Sanches from Implementation & Change Management
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Overcoming Resistance to Change - Isn't It Obvious?

People resist change! Really? Check this out... Script: Dr. Eliyahu M. Goldratt, Ilan Eshkoli. Voices: Joseph Fackenheim, Simon Shocket, Mitch Clyman. Record...

Via Ellen Kuipers
Mauricio Sanches's insight:

Pensando em mudança? Veja este vídeo. É possível e depende de voce querer!!!

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