YUTech News

Incredible comments and the examples were specific. Great information!

Is Marketing Too Responsive For It’s Own Good?
Great post by Ashley Friedlein creating a Call To Action for all marketers to create flexible plans, be consistent, commercial (i.e. generate ROI) and rock the world.

I added "Save The World" since this post is implying as much without actually stating the need for greatness in quite that way. I like to include the "Save The Word" dimension because it forces connection to UCA (Unique Customer Aspirations).

When you walk and talk how your product, brand, company or service saves the world, in some measurable way, you connect with what your customers get from their interaction with you AND how you are different than every one else doing exactly what you are doing.

I understand this excellent post is concerned with creating synergy between digital and non-digital marketing and reining marketing in a tad, but addressing Save The World "brand ideals" is key. We live in a world drowning in self impotent BS (excuse me self important "content marketing" :), so having a sense THE WORLD and how you are helping helps any Internet or non-Internet marketer.

Great helpful post, but don't forget the Save The World thing.

I wrote about finding your UCA and USP for @Atlanticbt
http://www.atlanticbt.com/blog/how-unique-greatness-meets-customer-aspirations/

Great one page Google resource.

Four Pillars
* The User.

* The Content.

* The Design Framework.

* The Visual Design.

Combine Lean Web Design with @Scoopit's Lean Content Marketing and you will be dangerous :).

This told me some stuff I didn't know. A part of me is thinking "a social media site that needs new explanatory info-graphics weekly is in trouble."

Nice tips and short cuts

I'm on G+, though I'm still trying to find my way on it. If you are in the same situation, take a look at this, maybe it's helpful to begin.

The lines in any face tell an interesting story and choosing the right type will help you to tell your own.

Great Insights on presentation design!

add your insight...

This works as a great summary reminder of tools, tips and tricks to make you communication (not just presenations!) more compelling

 It is an interesting way of making impressive presentations even more fascinating.

Love this graphic, part of a solid Social Media Today article about how color converts. 

Color speaks to us - from what the teacher wears in a frontal classroom to what the background color is in a virtual assessment. We want our students to connect and "buy into" what we are teaching, branding is so important. As a side note, note that blue (of blue and white fame) signifies dependability and strength, isn't that what we want our students to see when they think of Hebrew and Israel? Of course, we would love to have all the colors blended in at certain points, be aware of the colors you use across the board - literal and virtual.

Curator's & Creator's Friend
Trapit is a great keyword crawl tool with the ability to "learn" via your behavior (clicking thumbs up or down). As the crawl tool learns your feed gets tighter and more accurate.

If this sounds like the keyword crawl tool from @Scoopit you aren't too far wrong, but Trapit is on steroids. They've isolated the crawl and capture function and improved it with Digg-like "rate the content, learn to tighten the feed" features.

Kudos to the Trapit design team. The interface is clean and connecting the dots takes not time. The ability to use such a complex tool made so simple means double kudos to the UX design team. Things you expect to be there are and functions are easy to find and adjust.

Trapit has already helped with my content curation and I began using it about an hour ago. The more ratings I provide the more the tool will tighten up. Good idea for @Scoopit to do a #StealThis on.

In fact the idea of such a simple dial (thumbs up or down) should be a #StealThis for #Ecom merchants too since. When we move to Web 3.0, a highly dynamic ecosystem controlled by branching algorithms, this smile profiling behavior could become invaluable.

Great tool for ORM too. Online Reputation Management, knowing who is saying what about you, is an important task for any Internet marketing team. Create a Trapit with your company and brand names and you have a quickly learning ORM assistant.

Trapit promises to be a big help in parsing the fire hose into your websites, blogs and social nets.

Beh, lo starter kit ci sta tutto :)

Graduation season is upon us, and that means college graduates everywhere are preparing to enter "the real world." But chances are your liberal arts degree, as hard-earned and valuable as it is, doesn't equip you with every digital skill you need.

We've put together a short list of fundamental skills that every college graduate should possess, from simply branding yourself online to learning basic coding. They're guaranteed to increase your overall digital know-how, and you can learn them all on your own.

Did you graduate college a long time ago, or never attended? Don't worry — it's never too late to learn these skills. They're useful to anyone.

Don't Leave College Without These 10 Digital Skills

It doesn't matter what field of study, these skills are needed in every industry.  If you don't know about them, or how to do them, it will be worth the (extra) money to learn them.