2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer expreience and mobile to...