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The message to aspiring video makers on YouTube is clear, and seductive: Attract an audience, build your brand. But success, let alone stardom and wealth, remains elusive.
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Adam Lisagor, the Martin Scorsese of online video advertising, offers tips on how to produce ads that will resonate with viewers and generate sales
From one of the best, Adam Lisagor gives practical advice for shooting a video ad. The important part is explaining the approach has to be right on, making people laugh, tugging at their heart, whipping up the desire to take action in order to get brand awareness to happen.
What's interestingly pointed out is the quality of the product cannot succeed on high production values, because the business represented may need more honesty delivered in an entertaining and engaging way. Take the truth and wrap it up nice.
NBC has the Olympics streaming rights locked up for the rest of the decade. So YouTube is going for the next best thing.
Check out the YouTube page for Team USA... very impressive!
With 1 billion unique users every month, YouTube has become a necessary platform in virtually any marketing plan. This infographic shows why advertisers need...
Get A New YT Channel Without More Google Logins What to do when you need a YouTube channel for your new brand or marketing endeavor but don't really want to mu(...)
Be sure to kick it up on Goggle + this year!!
See how I rank videos in YouTube and Google: http://www.soldwithvideo.com/video-training/ See ya there! Everyone always wants to get more views on YouTube bu...
Definitely a hot topic when it comes to find how to get more views for your videos, preferrably interested traffic. There are many businesses selling views that are used to try and prime the pump, but really are running the risk of getting the video taken down. Besides, if the inflated number of views have absolutely no interest, you simply are putting window dressing around the video. The techniques being offered on the YouTube video are not in the video, it's the link underneath, which of course lands you on a squeeze page. If you still are after the nine techniques, you give up your email address and are now going to be marketed to until you either unsubscribe or buy into getting the nine techniques. You can build a list doing this yourself, and whatever they came after, just deliver high quality content and the new subsribers might become appreciative and loosen their wallet a little!
All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising.
Pinterest is a place to pin both photos and videos. To learn effective video marketing techniques for your business using Pinterest, you will need to employ these 7 steps:
Google says it's taking steps to address the increase in YouTube comment spam that arose from the recent shift to the new commenting system powered by..
Leadplayer bites the dust
Let's take a deeper look into the two video metrics that you should be measuring if you are serious about your video marketing strategy.
This is a case study on how a small business used YouTube to market its brand. Here are the 8 steps to capturing 500,000 YouTube views in just 10 months.
Thank you @Ileane Smith for an excellent case study
Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
Excellent insight from @Cliff Gaines
As much as we'd love to see our videos go viral, it is a rare few that do because of universal appeal and entertainment value. Any business would see benefits from a viral video, except when the entertainment value is what is remembered and the business experiences a disconnect with viewers. This happens a lot when attention to your target market is not catered to. So keep in mind that the quality of the engagement with your viewers matters more. This is easily measured by the proportion of viewers who stay to watch and the ratio of like to dislikes. How many comments are generated and how positive are the comments left behind. And the biggest question of all is the percentage of viewers who respond to a 'cal to action' in the video and text below.
Ten reasons are listed why a video fails to deliver, some like poorly chosen tags should have had a lot more thought put into it. Other problems like poor video production and boring to watch are real killers along with failing to cater to the right audience. With 30 years video production experience at A1 Studios AZ, we take great care to get it right the first time.
YouTube is working on an experimental new interface that streamlines the experience and puts the focus back where it belongs, on the content, as in, video.
While we're still skeptical that consumers really care about 4K video, Google is laying down plenty of ground work to make sure it's prepared for the future. Today, the media giant's YouTube reveal...
Just about anyone can create a video these days, but coming up with a compelling, worthwhile video is another story. Find out how a content strategy can help you create video content that's worth w...
2014 Could Be 'Massive' for YouTube - 12/16/2013
In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright violations and contracts.
This is a quick hack to create a thumbnail for your YouTube videos. You can also use the Google Drive Image program to get the same results. I use the presen...
If you are into your data then YouTube just made it a whole lot easier to analyse different sets of videos with their new Group Analytics feature.
Here are 20 exclusive YouTube One Channel designs to help you take your channel to the next level. They're free to use, modify and build upon courtesy of BackgroundTube.com.
From what I can see you can't delete a YT banner, only replace it with another one. For that reason, I came across the following free banners.