Tubefilter Fullscreen First Indie YouTube Network With 40+ Million Viewers Per Month Tubefilter It is now just 10 million uniques behind VEVO, the music network that has long sat at the top of Comscore's rankings.
Business Insider Advertisers' Branded YouTube Videos Are Losing Their Cool Factor Business Insider In the many annual fake-out April Fools videos produced by Google this year, one practical joke involved some humor that probably hit a little too...
This is an absolute must read for marketing, PR and advertising pros... ...In her paper "An Anatomy of a YouTube Meme," Limor Shifman of Hebrew University analyzes 30 videos that went viral and finds major commonalities: ordinary people, flawed masculinity, humor, simplicity, repetitiveness, and whimsical content. It's the perfect recipe, Shifman concludes, for "invoking further creative dialogue." Much of that dialogue comes in the form of clever redos designed to delight particular constituencies. Thus the ridiculously catchy dance video "Gangnam Style" ...
One of the reasons that the Internet can be so intimidating to newbies is the pure rate of change. Technology is constantly advancing and there is something new to think about every day. It isn’t easy to keep up with it all but there are things that you can do to keep yourself in the loop. If you use online video as a marketing tool, it is important to know what the trends are and what changes are happening. Here we are going to focus on the YouTube resources that we use to keep on top.
WHY IS IT IMPORTANT TO KEEP UP WITH CHANGES ON YOUTUBE?
YouTube’s algorithms are changing all of the time. If you don’t know what changes are happening and why, you may find that your videos on YouTube suffer in terms of view count. If new features are released and you aren’t aware of them, you will miss opportunities to optimise your videos further or to increase your exposure on YouTube.
YOUTUBE RESOURCES TO HELP YOU KEEP UP WITH TRENDS AND CHANGES:
YouTube Creators Blog
This blog is packed full of best practice tips, as well as being a fast source of information about changes to YouTube as they are happening. This is an example of one post informing users about changes to the templates available for video creators to use.
YouTube – Play Means Business
The Play Means Business channel of YouTube hosts a range of videos explaining the different advertising solutions available. Subscribe to the channel to be alerted when videos are added – i.e. when something is new happens! The channel is updated regularly with exclusive content relating to YouTube Advertising trends, news and insights.
This resource functions like a message board and gives businesses the opportunity to ask a question and receive high quality answers from AdWords experts and members of the AdWords ‘community’. AdWords is an extremely useful marketing tool, for video as well as written content. On YouTube, AdWords will place your adverts with videos that have been returned in search results for content that is similar to yours.
YouTube Partner Bulletin
Includes ‘news you cannot miss’ and ‘product launches and updates’. This is a great source of recent YouTube news in summary form with links to the original posts. It is possible to subscribe to posts using RSS.
YouTube API Blog
A slightly more technical blog for web developers. It is only from looking at this blog, whilst researching for this article, that I learned of changes to the tag system on YouTube. All useful stuff – take a look for yourself!
This is a great resource, and not only because it has just introduced me to a video of Barack Obama singing Call Me Maybe by Carly Ray Jepson. This blog tracks the latest viral videos gaining popularity on YouTube and also written posts providing context for the trends that are being identified. Obviously, the 2012 US Presidential Election is looming, hence the Obama video. This resource will help you stay on top of what videos are currently successful on YouTube and why.
It's the first of the YouTube-hatched video networks to get snapped up by a big media player. (RT @chrisfralic: Dreamworks buys YouTube Multi-Channel Network AwesomnessTV. Online and offline continue to blur.
Here's the McDonald's Ad All the Web Guys Think Is Genius All Things Digital But right now that's not true: Just about every ad you see on YouTube or Hulu, or any other video site, is either an ad that ran on TV, a shorter version of an ad that ran...
What to we believe when it comes to online video advertising? Is it moving up the way it should, or does it need to be TV-sized to be a success? The way numbers are presented and opined upon, it's hard to know exactly where the industry stands.
Nintendo will be adding advertisements to user created Youtube videos and collect the profits from them. (Nintendo Claiming Advertising Revenue From User-Created Youtube Videos ...: Nintendo has announced that they w...
Many mobile viewers have happily watched YouTube videos with minimal advertising exposure. But now Google is introducing skippable in-stream ads from its web player to mobile devices.
More producers may start making their videos available for smartphones and tablets, now that YouTube has switched on more mobile output for those devices.
YouTube on Wednesday said it was enabling mobile publishing for its skippable TrueView in-stream video ad format, which lets viewers skip ads after five seconds.
YouTube’s lack of mobile advertising has been one reason a small number of content suppliers bar their YouTube content from going out through YouTube’s mobile and tablet channels.
Vevo is a key supplier of music videos through YouTube, including advertising, but is not available through some of YouTube’s mobile outlets. In February, the company told paidContentmonetization was a prerequisite for it pushing its videos out through platforms like mobile and connected TV.
YouTube had previously operated only Promoted Video ads in mobile search results, non-skippable 15-second pre-rolls to its Android and mobile web clients and mobile website banners and branding. Now the skippable format joins these others.
Don’t expect to find the ads inside YouTube’s current, ageing iOS app, however. That was built by Apple. Google will build its own for iOS after Apple’s iOS 6 update rips out the app.
YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers Business Insider The minimum bid for a YouTube advertising package dropped from more than $10 million to just $1 million in an attempt to ad steal dollars from television...
Why Alloy Digital Might Hold the Secret to YouTube TheWrap While this unorthodox approach to lunch may have taken some off-guard, it reinforced that the event's host, Alloy Digital, is different from every other media company pitching advertisers...
A Tale Of Two Deals, And How They'll Affect Online Video MediaPost Communications Both targets (DBG and AwesomenessTV) have a repping business on top of their core: AwesomenessTV produces content, but as a multichannel network (MCN) on YouTube, it...
TubefilterMondo Bringing Animators Together For Multi-Channel YouTube NetworkTubefilterRug Burn, a new partnership between Titmouse (creators of several Adult Swim favorites such as Metalocalypse, Black Dynamite, and The Venture Bros.) and Six...
'Premium' is subjective for YouTube's big networks TheDay.com While the land rush to stream "premium" original content is drawing an increasing number of video professionals to the Web, YouTube's swelling multi-channel networks are finding success...
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