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15 Stats Brands Should Know About Online Video

15 Stats Brands Should Know About Online Video | Youtube advertising | Scoop.it
Video is becoming a must-have for brands that want to make an impression on consumers.
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2011 TechStars NYC Advertising Presentation

1Clams.5 Thoughts, 15 SlidesDarren Herman / @dherman76Chief Digital Media Officer, The Media Kitchen / kbs+pPresident & Managing Partner, kbs+p VenturesFoun
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Wizmo Blog » Blog Archive » YouTube Finally Makes Some Videos ‘Shoppable’

Wizmo Blog » Blog Archive » YouTube Finally Makes Some Videos ‘Shoppable’ | Youtube advertising | Scoop.it
RT @WizmoTech: #youtube Finally Makes Some ... - http://t.co/Ai3gq96DlA #advertising #singapore #unilever #video_advertising http://t.co/AsoIMM46n4
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Webinar: Multi-Channel Funnels: Attribution Across Channels

Do you want to move beyond last-click measurement? Multi-Channel Funnels in Google Analytics let you look at customer interactions across different digital m...
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Fullscreen First Indie YouTube Network With 40+ Million Viewers Per Month - Tubefilter

Fullscreen First Indie YouTube Network With 40+ Million Viewers Per Month - Tubefilter | Youtube advertising | Scoop.it
Tubefilter
Fullscreen First Indie YouTube Network With 40+ Million Viewers Per Month
Tubefilter
It is now just 10 million uniques behind VEVO, the music network that has long sat at the top of Comscore's rankings.
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Advertisers' Branded YouTube Videos Are Losing Their Cool Factor - Business Insider

Advertisers' Branded YouTube Videos Are Losing Their Cool Factor - Business Insider | Youtube advertising | Scoop.it
Business Insider Advertisers' Branded YouTube Videos Are Losing Their Cool Factor Business Insider In the many annual fake-out April Fools videos produced by Google this year, one practical joke involved some humor that probably hit a little too...
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YouTube Said to Be Planning a Subscription Option

YouTube Said to Be Planning a Subscription Option | Youtube advertising | Scoop.it
The Web site was expected this week to announce a plan to let some video makers convert fans to paying customers.
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When Advertising Meets the Meme | Harvard Business Review

When Advertising Meets the Meme | Harvard Business Review | Youtube advertising | Scoop.it

This is an absolute must read for marketing, PR and advertising pros... ...In her paper "An Anatomy of a YouTube Meme," Limor Shifman of Hebrew University analyzes 30 videos that went viral and finds major commonalities: ordinary people, flawed masculinity, humor, simplicity, repetitiveness, and whimsical content. It's the perfect recipe, Shifman concludes, for "invoking further creative dialogue." Much of that dialogue comes in the form of clever redos designed to delight particular constituencies. Thus the ridiculously catchy dance video "Gangnam Style" ...


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An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71]

An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71] | Youtube advertising | Scoop.it
Throughout the past year, we've witnessed the rapid rise of online video studios and multi-channel Youtube networks. Companies that were relatively unknown

Via Tim Helfrey
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Tim Helfrey's curator insight, December 29, 2012 8:31 PM

Multi-Channel Networks

 

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YouTube resources for online video marketers

YouTube resources for online video marketers | Youtube advertising | Scoop.it

One of the reasons that the Internet can be so intimidating to newbies is the pure rate of change. Technology is constantly advancing and there is something new to think about every day. It isn’t easy to keep up with it all but there are things that you can do to keep yourself in the loop. If you use online video as a marketing tool, it is important to know what the trends are and what changes are happening. Here we are going to focus on the YouTube resources that we use to keep on top.

 

WHY IS IT IMPORTANT TO KEEP UP WITH CHANGES ON YOUTUBE?

YouTube’s algorithms are changing all of the time. If you don’t know what changes are happening and why, you may find that your videos on YouTube suffer in terms of view count. If new features are released and you aren’t aware of them, you will miss opportunities to optimise your videos further or to increase your exposure on YouTube.

 

YOUTUBE RESOURCES TO HELP YOU KEEP UP WITH TRENDS AND CHANGES:


YouTube Creators Blog

This blog is packed full of best practice tips, as well as being a fast source of information about changes to YouTube as they are happening. This is an example of one post informing users about changes to the templates available for video creators to use.

 

YouTube – Play Means Business

The Play Means Business channel of YouTube hosts a range of videos explaining the different advertising solutions available. Subscribe to the channel to be alerted when videos are added – i.e. when something is new happens! The channel is updated regularly with exclusive content relating to YouTube Advertising trends, news and insights.

 

AdWords Community

This resource functions like a message board and gives businesses the opportunity to ask a question and receive high quality answers from AdWords experts and members of the AdWords ‘community’. AdWords is an extremely useful marketing tool, for video as well as written content. On YouTube, AdWords will place your adverts with videos that have been returned in search results for content that is similar to yours.

 

YouTube Partner Bulletin

Includes ‘news you cannot miss’ and ‘product launches and updates’. This is a great source of recent YouTube news in summary form with links to the original posts. It is possible to subscribe to posts using RSS.

 

YouTube API Blog

A slightly more technical blog for web developers. It is only from looking at this blog, whilst researching for this article, that I learned of changes to the tag system on YouTube. All useful stuff – take a look for yourself!

 

YouTube Trends

This is a great resource, and not only because it has just introduced me to a video of Barack Obama singing Call Me Maybe by Carly Ray Jepson. This blog tracks the latest viral videos gaining popularity on YouTube and also written posts providing context for the trends that are being identified. Obviously, the 2012 US Presidential Election is looming, hence the Obama video. This resource will help you stay on top of what videos are currently successful on YouTube and why.

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Done Deal! DreamWorks Paying $33 Million, and Maybe Much More, for AwesomenessTV.

Done Deal! DreamWorks Paying $33 Million, and Maybe Much More, for AwesomenessTV. | Youtube advertising | Scoop.it
It's the first of the YouTube-hatched video networks to get snapped up by a big media player. (RT @chrisfralic: Dreamworks buys YouTube Multi-Channel Network AwesomnessTV. Online and offline continue to blur.
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Here's the McDonald's Ad All the Web Guys Think Is Genius - All Things Digital

Here's the McDonald's Ad All the Web Guys Think Is Genius - All Things Digital | Youtube advertising | Scoop.it
Here's the McDonald's Ad All the Web Guys Think Is Genius All Things Digital But right now that's not true: Just about every ad you see on YouTube or Hulu, or any other video site, is either an ad that ran on TV, a shorter version of an ad that ran...
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A Dose of Bad News for Online Video Advertising

A Dose of Bad News for Online Video Advertising | Youtube advertising | Scoop.it
What to we believe when it comes to online video advertising? Is it moving up the way it should, or does it need to be TV-sized to be a success? The way numbers are presented and opined upon, it's hard to know exactly where the industry stands.
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Nintendo Claiming Advertising Revenue From User-Created Youtube Videos, Will Add Ads To Videos

Nintendo Claiming Advertising Revenue From User-Created Youtube Videos, Will Add Ads To Videos | Youtube advertising | Scoop.it
Nintendo will be adding advertisements to user created Youtube videos and collect the profits from them. (Nintendo Claiming Advertising Revenue From User-Created Youtube Videos ...: Nintendo has announced that they w...
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Danny Zappin Steps Down As Maker Studios CEO, Executive Ynon Kreiz Takes Over

Danny Zappin Steps Down As Maker Studios CEO, Executive Ynon Kreiz Takes Over | Youtube advertising | Scoop.it
Multi-channel YouTube network Maker Studios announced today that former company chairman Ynon Kreiz will now be serving as executive chairman effective immediately. Before joining Maker, Kreiz buil...
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YouTube finally enables skippable mobile ads

YouTube finally enables skippable mobile ads | Youtube advertising | Scoop.it
Many mobile viewers have happily watched YouTube videos with minimal advertising exposure. But now Google is introducing skippable in-stream ads from its web player to mobile devices.

 

More producers may start making their videos available for smartphones and tablets, now that YouTube has switched on more mobile output for those devices.

YouTube on Wednesday said it was enabling mobile publishing for its skippable TrueView in-stream video ad format, which lets viewers skip ads after five seconds.

YouTube’s lack of mobile advertising has been one reason a small number of content suppliers bar their YouTube content from going out through YouTube’s mobile and tablet channels.

Vevo is a key supplier of music videos through YouTube, including advertising, but is not available through some of YouTube’s mobile outlets. In February, the company told paidContentmonetization was a prerequisite for it pushing its videos out through platforms like mobile and connected TV.

YouTube had previously operated only Promoted Video ads in mobile search results, non-skippable 15-second pre-rolls to its Android and mobile web clients and mobile website banners and branding. Now the skippable format joins these others.

Don’t expect to find the ads inside YouTube’s current, ageing iOS app, however. That was built by Apple. Google will build its own for iOS after Apple’s iOS 6 update rips out the app.


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YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers - Business Insider

YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers - Business Insider | Youtube advertising | Scoop.it
YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers Business Insider The minimum bid for a YouTube advertising package dropped from more than $10 million to just $1 million in an attempt to ad steal dollars from television...
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Why Alloy Digital Might Hold the Secret to YouTube - TheWrap

Why Alloy Digital Might Hold the Secret to YouTube - TheWrap | Youtube advertising | Scoop.it
Why Alloy Digital Might Hold the Secret to YouTube TheWrap While this unorthodox approach to lunch may have taken some off-guard, it reinforced that the event's host, Alloy Digital, is different from every other media company pitching advertisers...
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A Tale Of Two Deals, And How They'll Affect Online Video - MediaPost Communications

A Tale Of Two Deals, And How They'll Affect Online Video MediaPost Communications Both targets (DBG and AwesomenessTV) have a repping business on top of their core: AwesomenessTV produces content, but as a multichannel network (MCN) on YouTube, it...
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5 Tips For Improving Your Online Video Content | Stunt Buxx Blog

How being more like Ellen DeGeneres will improve your online video content
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Mondo Bringing Animators Together For Multi-Channel YouTube Network - Tubefilter

Mondo Bringing Animators Together For Multi-Channel YouTube Network - Tubefilter | Youtube advertising | Scoop.it
TubefilterMondo Bringing Animators Together For Multi-Channel YouTube NetworkTubefilterRug Burn, a new partnership between Titmouse (creators of several Adult Swim favorites such as Metalocalypse, Black Dynamite, and The Venture Bros.) and Six...

Via Florida Supercon
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'Premium' is subjective for YouTube's big networks - TheDay.com

'Premium' is subjective for YouTube's big networks - TheDay.com | Youtube advertising | Scoop.it
'Premium' is subjective for YouTube's big networks TheDay.com While the land rush to stream "premium" original content is drawing an increasing number of video professionals to the Web, YouTube's swelling multi-channel networks are finding success...
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Fullscreen Lands A $30 Million Investment Round Led By Comcast

Fullscreen Lands A $30 Million Investment Round Led By Comcast | Youtube advertising | Scoop.it
Fullscreen, the #1 multi-channel YouTube network, has landed a $30 million investment round led by The Chernin Group and Comcast Ventures.

Via Дима Аркас
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Дима Аркас's curator insight, May 3, 2013 10:39 PM

Fullscreen - четвертая (после Maker Studios, Machinima и Alloy Digital) многоканальная YouTube-сеть, поднявшая $30 миллионов инвестиций. Многоканальные сети (MCN - Multi Channel Network) представляют собой компании, аффилированные со множеством каналов YouTube, часто для того, чтобы помогать в таких областях как продукт, программирование, финансирование, кросс-продвижение, управление отношениями с партнерами, управление цифровыми правами, монетизация/продажи и/или развитие аудитории. За последние несколько лет наблюдается сильный рост количества MCNs в сообществе YouTube. Эти MCNs, как правило, сосредоточены вокруг большой вертикальной и/или демографической целевой аудитории для прицельного программирования (разработки и производства веб-шоу на YouTube), распределения (проработанного осмысленного показа в сети управляемых каналов) и продаж (помимо Ad Sense от Google - самостоятельного - рекламы, брендированного контента, роликов-лидогенераторов с оплатой процентом от покупки или общего чека клиента на год вперед, копромоушна и разной другой монетизации + торговля потребительскими данными ЦА и стоковый RTB на нераспроданный рекламный инвентарь). Как правило, MCN заключают договора со своими каналами, согласно которых удерживают часть (стандарт - 30%) рекламных доходов этих каналов...