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7 Tips for Better Facebook Ad Performance [Report]

7 Tips for Better Facebook Ad Performance [Report] | Your Social Media Success | Scoop.it
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook Ads survey combines helpful insights with five industry expert tips for marketers.
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Your Social Media Success | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 3:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 4:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 4:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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The Basics Of Social Media Marketing For B2B Companies Simply Zesty

The Basics Of Social Media Marketing For B2B Companies  Simply Zesty | Your Social Media Success | Scoop.it

While there has been a lot of talk surrounding how businesses should be developing for mobile and adapting to all new mediums, it looks like B2B companies are concentrating on the basics and getting them right first.

 

According to research from eMarketer, the majority of digital strategies are increasing spending on their websites with 70.1% of respondents saying it was a priority. Email marketing (61.9%) and social media (56%) were placed second and third on the list. When asked what the leading content marketing channels were, websites came out on top with 93% of respondents selecting it while social media came second with 65.4%.

 

For the most part, this is encouraging news. It shows that companies wish to focus on the basics and get them right first. A good website is still the foundation for a good online presence and having that optimised first is important. It also shows that social media is growing in importance as a way of generating sales....


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So you think you need a social strategy? Sure, but that’s just part of it | memeburn

So you think you need a social strategy? Sure, but that’s just part of it | memeburn | Your Social Media Success | Scoop.it

In 2012 there was a mad rush from companies to understand the value of social in all its complexities. What could social media do? What value could it provide? How could the company engage with its users? As a result there have been numerous traditional agencies suddenly becoming digital marketing specialists and providing their clients with complete social strategies.

 

There have been promises of guaranteed followers, likes and shares which may or may not have been achieved. There was (and still is) so much jargon that many businesses were sucked into the social media marketing black hole. Please note that many of those were successful and marketing teams breathed a sigh of relief as Directors, CEOs and other high-ranking officials nodded their heads in appreciation of the high number of followers, likes and shares.

 

However, unlike their marketing counter parts, these high rankers have a goal that must be met – ROI. Return on investment is difficult to measure from a social media perspective. What is the value of a like, follow or share? Can it be equated to the lowest possible sale value of a single unit of product? No – because for every 10 likes only one user purchased the product! This is just an example, but remains true in essence....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 2, 2013 10:53 AM

Do you know your ROS - return on social?

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5 Essential Social Media Optimization Tips to Turn Your Brand Into a Customer Magnet | High Quality Social Media

5 Essential Social Media Optimization Tips to Turn Your Brand Into a Customer Magnet | High Quality Social Media | Your Social Media Success | Scoop.it
Do you know what social media optimization (SMO) stands for?

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Randi Thompson's curator insight, February 17, 2013 6:23 AM

How can you brand your business with social media?

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Social Media Marketing: How To Turn Satisfied Customers Into 'Brand Advocates' - Forbes

Social Media Marketing: How To Turn Satisfied Customers Into 'Brand Advocates' - Forbes | Your Social Media Success | Scoop.it

Play it right and loyal, engaged customers will create high-quality content for you in a variety of ways on the web, without being paid. (#ForbesTech ...#SocialMediaMarketing: How to turn satisfied customers into 'Brand Advocates'...


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How To Get Banned From Social Networks

How To Get Banned From Social Networks | Your Social Media Success | Scoop.it

The Web has opened up lines of communication that were previously closed for the vast majority of the world. Anyone with an Internet connection can now head online and talk to someone on the other side of the world using any one of a range of different services. Social networking sites such asFacebook, Twitter, and Google+ are the obvious options.

 

There is unfortunately a tendency to abuse these new lines of communication, by expressing opinions that would be best kept unsaid, attacking people that may or may not deserve it, spreading salacious gossip, or posting inappropriate content. What is often and easily forgotten is that it’s entirely possible to get banned from social networks, with some rules applying across the board, and others that individual sites have put in place.


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Martin Gysler's curator insight, February 7, 2013 1:31 AM

I know it's not the end of the world if you're banned from a social network. But, if it's your business platform, then the situation may be more complicated.

 

Finally the rules are simple and logical, but it's useful to knows them.

 

Have you ever been banned from a social media platform? Me yes, from Twitter, a few years ago because I activated a tool that automatically followed people according to their interests and the region where they lived. It was not a good idea ... but after a few emails with Twitter they realized that it was more clumsy than an intention to do wrong and they reactivated my account. Phew ...

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Small Business Tips for Building Brand Awareness

Small Business Tips for Building Brand Awareness | Your Social Media Success | Scoop.it

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Daniel Watson's curator insight, February 6, 2013 10:28 PM


One of the least appreciated, of many of the hats worn by most small business owners, is that of being the brand manager for their business.


Finding time to do the work necessary to effectively build a brand, and then create sufficient brand awareness in the market, is tough at the best of times and almost impossible if you lack the know how.


This excellent article, explains exactly what brand awareness is and why it is important, and it provides a range of tips that any business owner can utilise to build awareness of their own business brand.

Randi Thompson's curator insight, February 7, 2013 4:51 AM

What are you doing to build awareness about your businesses brand?  Do people recognize your business yet?

Sigrid de Kaste's curator insight, February 7, 2013 4:42 PM

This is a great article with step by step ideas to build your brand...something Stickybeak Marketing fully endorses and practices for it's clients...

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How to Time Your Social Media Updates | #b2bsales

How to Time Your Social Media Updates | #b2bsales | Your Social Media Success | Scoop.it

RT @socialsellingu: How to Time Your Social Media Updates http://t.co/lhQWKguD


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The Importance of Business Systems

The Importance of Business Systems | Your Social Media Success | Scoop.it

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Daniel Watson's curator insight, January 23, 2013 2:29 PM


One of the biggest failings of small business owners, is their lack of attention to a key component that underpins business success, that being the building of a proper, well documented, business system.


The benefits that flow to a business that takes the time and effort, to properly create and document their business system, are vast and the costs incurred over the long term to those businesses that don't, are equally vast.


This excellent article, identifies the most critical elements of a business system, and makes a strong case for making the development of a proper business system a priority for any business.


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The Importance of Being Memorable

The Importance of Being Memorable | Your Social Media Success | Scoop.it

Business owners, are usually the face of their businesses when it comes to networking and promotional activities, and as such they need to ensure that people they interact with remember both them and their business long after the initial encounter.

 

Improving one's understanding the importance of being memorable, and taking action to improve one's memorability, are actions that every business owner can take to assist their business to be more successful.

 

This excellent article, suggests that if people don't remember you after events, they are unlikely to want to do business with you, and it then provides five tips to make yourself more memorable in future face-to-face meetings.

 

 


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Daniel Watson's curator insight, December 3, 2012 2:00 AM


Business owners, are usually the face of their businesses when it comes to networking and promotional activities, and as such they need to ensure that people they interact with remember both them and their business long after the initial encounter.

Improving one's understanding the importance of being memorable, and taking action to improve one's memorability, are actions that every business owner can take to assist their business to be more successful.

This excellent article, suggests that if people don't remember you after events, they are unlikely to want to do business with you, and it then provides five tips to make yourself more memorable in future face-to-face meetings.

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Why Social Media ROI Can’t Be Measured – And Why That’s OK

Why Social Media ROI Can’t Be Measured – And Why That’s OK | Your Social Media Success | Scoop.it
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns.

 

Marty Note
Finally some solid thinking on #SMM ROI.

 

[Totally agree. Very insightful view of social media measurement ~ Jeff]


Via Jaana Nyström, Martin (Marty) Smith, Jeff Domansky
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10 Social Media Cartoons Guaranteed to Make You Smile

10 Social Media Cartoons Guaranteed to Make You Smile | Your Social Media Success | Scoop.it

It's Wednesday, or Hump Day, as some call it. You're just about halfway through the work-week at this point. How about an extra little push?


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Companies still wary about embracing social media - Computer Business Review

Companies still wary about embracing social media - Computer Business Review | Your Social Media Success | Scoop.it

A recent study reveals that despite the rise in demand for social investment, companies are still hesitant to adopt it into their work culture.


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Jonathan Rattray Clark's comment, September 27, 2012 2:27 PM
this is also a real problem here in NZ ....sharpen up or fall behind the eight ball......every company needs a socila media manager
Tom George's comment, September 28, 2012 8:56 AM
Hey Sherri,
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Social Media Marketing: Social metrics from “likes” to ROI | MarketingSherpa Blog

Social Media Marketing: Social metrics from “likes” to ROI | MarketingSherpa Blog | Your Social Media Success | Scoop.it

The social media marketing channel provides a wealth of data marketers can use for analytics to optimize and improve campaigns.


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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | Your Social Media Success | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex...


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Philippe Trebaul's curator insight, March 5, 2013 9:49 AM
Post on:    ALL ABOUT FACEBOOK WITH PHILIPPE TREBAUL ON SCOOP.IT  ALL ABOUT PINTEREST WITH PHILIPPE TREBAUL ON SCOOP.IT  ALL OF GOOGLE PLUS WITH PHILIPPE TREBAUL ON SCOOP.IT  Architecture et Urbanisme - Grands Projets de Construction Paris et IDF  JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT  MONSTER.FR WITH PHILIPPE TREBAUL  OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding and Professional networks  Philippe TREBAUL on SCOOP.IT - @TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris ?  SEO and RANKING OPTIMIZATION  START-UP et RESEAUX SOCIAUX - START-UP AND SOCIAL NETWORKS - @TREBAULPhilippe  START-UP et RESEAUX SOCIAUX PROFESSIONNELS - START-UP AND PROFESSIONAL SOCIAL NETWORKS - @TREBAULPhilippe  TECHNOLOGICAL PRINTING SOLUTIONS  WEB TO PRINT WITH COPTOS - www.coptos.com - 01 41 17 40 40 - ISSY-LES -MOULINEAUX   
How Social Media Impacts SEO: Infographic

From...

"Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex"...



















How Social Media Impacts SEO: Infographic via @baoch http://sco.lt/...


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How Do You Know When You’re Overdosing On Social Networks?

How Do You Know When You’re Overdosing On Social Networks? | Your Social Media Success | Scoop.it

Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible!

But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter.

Diagnosing Your Condition


Via Martin Gysler
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Sigrid de Kaste's curator insight, February 21, 2013 3:15 PM

...mmm got to check this out in detail...because it might just apply to you!

malek's curator insight, February 21, 2013 3:26 PM

I didn't do it..I don't do it...overdosing??????

Martin Gysler's comment, February 23, 2013 12:22 PM
I think this matter could touch all social media user, also they who think they will never be in this case...
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Seth's Blog: Is a famous thinker better than a great one?

Seth's Blog: Is a famous thinker better than a great one? | Your Social Media Success | Scoop.it

Does a bestselling author have more to say than someone who has written a brilliant book that didn't sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school? ...For physical goods, a trusted brand name certainly increases the likelihood of purchase, because the risk is lower. We figure that Nabisco is less likely to sell us an unflavorful dust cookie than some unknown brand at the health food store. For a new flavor, the brand makes it an easier choice. An idea is different, though, because the only apparent cost is the time it takes to hear it. (That's not really true, of course)....


Via Jeff Domansky
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Step Aside SEO, Content Marketing Optimization Is Here | Social Media Today

Step Aside SEO, Content Marketing Optimization Is Here | Social Media Today | Your Social Media Success | Scoop.it
SEO isn’t what it used to be. Ninety percent of marketers think content will become more important in 2013. Google has become more sensible, and has wised up to the black magic that SEO agencies were practicing.

Via Baochi
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Philippe Trebaul's curator insight, February 9, 2013 1:49 AM
Step Aside SEO, Content Marketing Optimization Is Here | Social Media Today.

"SEO isn’t what it used to be. Ninety percent of marketers think content will become more important in 2013. Google has become more sensible, and has wised up to the black magic that SEO agencies were practicing".

Step Aside SEO, Content Marketing Optimization Is Here | Social Media Today via @Gerrit_Bes http://sco.lt/...

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The 10 Most Common Social Media Personality Types – Which One Are You? | AllTwitter

The 10 Most Common Social Media Personality Types – Which One Are You? | AllTwitter | Your Social Media Success | Scoop.it

Did you know that 36 percent of people surveyed in a recent poll admitted to posting TV or movie spoilers onto their favourite social media sites?

 

What if I told you that one in ten social networkers have been unfriended due to their prolific posting of political content, one in four Facebook users intentionally post status updates that are so vague that their friends are compelled to ask for more detail, and that almost a full quarter (24 percent) of young men admit to creeping on an ex’s social media profile at least once a month?....


Via Jeff Domansky
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COM SALUD's curator insight, February 8, 2013 5:23 AM

Sería interesante analizar el tipo de contenidos en salud en medios sociales. En un somero análisis podemos encontrar con empresas o incluso profesionales que sólo envían información comercial en Twitter o Facebook (y que pierden más seguidores que ganan a menos que estén muy interesados en sus promociones), con quienes mezclan intereses personales y profesionales, quienes se escoran claramente hacia una ideología, los que nunca interactúan, los creadores de contenido, los seguidores... ¿Quién se anima a una clasificación?

Simon Hamer's curator insight, February 8, 2013 6:17 AM

I'd guess I'm a connector and I've not even looked at the names

Sigrid de Kaste's curator insight, February 8, 2013 7:57 PM

Very interesting facts here...taking it with a BIG smile...!

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5 Tips for Easier Writing - Infographic - Strategic Public Relations

5 Tips for Easier Writing - Infographic - Strategic Public Relations | Your Social Media Success | Scoop.it
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job.

Via Rusty Cawley, APR, Jeff Domansky
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Jeff Domansky's curator insight, February 6, 2013 4:02 PM

Practical PR writing tips in infographic form.

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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | Your Social Media Success | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.

Via Martin Gysler
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Gaurav Pandey's curator insight, February 5, 2013 10:12 PM

Remember, size does matter. 

Dotty Scott's comment, March 18, 2013 11:09 AM
Google+ and YouTube have changed everything graphical since this was created,
Martin Gysler's comment, March 18, 2013 1:47 PM
Yes, you're right Dotty. The social media world is changing every day... thanks for the information.
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6 Ways For Teachers To Effectively Use Social Media

6 Ways For Teachers To Effectively Use Social Media | Your Social Media Success | Scoop.it
Using social media inside the classroom can be extremely effective. Increase productivity, communication, and understanding by using these six tips.

 

Read more, a MUST:

http://edudemic.com/2012/11/6-ways-for-teachers-to-effectively-use-social-media/

 


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The No Hype Guide To Video Marketing on YouTube

The No Hype Guide To Video Marketing on YouTube | Your Social Media Success | Scoop.it

Excerpted from article:

"Big businesses are savvy now and they’re throwing more money into production. If you want to be competitive, you’ve got to have some skills.

In order to create videos that are going to be worth your audience’s time, you (or a team) are going to need to have a solid handle on at least these 5 areas:

 

1) Storytelling/Writing

Without a basic understanding of how to tell a story, there is no way you’re going to make a video that’s worth watching.

Being a good writer is not as essential to being a good storyteller, which is why some unscripted talking to the webcam videos can work, but it is certainly essential if your story isn’t compelling enough on it’s own.

Good storytelling is the foundational element that separates the competent videos from everything else.

 

2) Editing

One thing I can say with the utmost sincerity is good video is more about what’s taken out than what’s left in.

Editing is the most frustrating, most time consuming, most rewarding experience.

It happens in two phases:

- Pre-Production...

- Post-production...

 

3) Composition

The Rule of Thirds is the basic building block for video composition and is an even older component in that visual language we were talking about earlier.

If your video involves complex movement and editing, you need to storyboard to organize your thoughts.


4) Networking

But in my experience, I’ve found that the best networking for showing off your videos happens in person.


5) A Basic Understanding of SEO

Basic SEO deals with the findability of your content, but I put this component last because assumptions are too often made that if your video is findable, then it’s going to convert.

This couldn’t be any further than the truth. If your video is good, it’s going to convert. If it’s findable, that’s just icing on the cake.

So what do we do to make it more findable?

- Keyword Research
- Title Tag Optimization
- Description Optimization
- Video Transcript..."

 

Each area is analyzed with more information and resources. Read full article here:

http://www.convinceandconvert.com/video-marketing/the-no-hype-guide-to-video-marketing-on-youtube/

 

 [A good read on video production and marketing basics on YouTube ~ Jeff]


Via Giuseppe Mauriello, Jeff Domansky
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10 intriguing facts and figures about social media | Articles | Home

10 intriguing facts and figures about social media | Articles | Home | Your Social Media Success | Scoop.it

For instance, Facebook is the most addictive of the social networks, and most Twitter users are Democrats. Those facts and more.


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Social Media Myths Worth Debunking - Small Business Trends

Social Media Myths Worth Debunking - Small Business Trends | Your Social Media Success | Scoop.it
Sometimes when we don’t understand the true potential of something, we tell ourselves it doesn’t matter. And then we come up with all sorts of reasons as to why it doesn’t matter to justify our in action.

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