To determine which pages are relevant to a search query, Facebook utilizes a natural language processor (both to suggest search terms and identify connections) combined with algorithms that examine the “nodes” or connections of a searcher’s network to find content friends have “liked” that match the search. Graph Search can also consider second-degree connections or friends of friends, as well as content which has been shared either directly with the searcher or publicly on Facebook.
Unlike standard search engines, Facebook owns all of the data (page posts, photos, videos, etc.)which has ever been posted to the network. This inherent advantage enabled Facebook to implement a unique indexing structure to categorize the data based on a number of predefined properties. This indexing of owned data allows Facebook to quickly search, sort, identify and return relevant content.
They dubbed this infrastructure “Unicorn.” Similar to a standard search engine, it supports search queries including “multi-hop” queries in a series of steps while searching “nodes” in a similar style to the way a search engine utilizes keywords.
Fashion is social is the thesis of this post. Just count the number of followers that some fashion brands have on the most popular social networks to realize how the brands, associated with the world of fashion, are investing in the social net.
I have recently been researching about how an online retailer has gone from zero to $1.2 billion in less than 10 years just selling shoes and I have been especially interested in their implementation and use of social media including Twitter and...
"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.
Now, it appears social media and seo are coming together.
I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".
"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".
SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.
This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.
An interactive visualization looking at world #aid flow, aid #transparency, and #development in receiving countries (An interactive visualization looking at world #aid flow, aid #transparency, and #development in rece
5 ways Facebook, Twitter can boost your career Times of India 5 ways Facebook, Twitter can boost your career. Post a comment. Email this article. Save this article. My Saved articles. Login. Register@indiatimes.
Content marketing is a simple phrase. It involves just two key elements.
“Content” which can be articles, videos and images in all their various multi-media formats. “Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread.
Marketing your content is a challenge in a world where there are over 2 billion internet users who are bombarded with emails, streams of tweets and banner ads.
The process of content marketing involves the creation of material that is informative but is also written on a perspective which shows your business in a positive light. Good content marketing will create interest in your business, attracting traffic to your website and hopefully, sales or conversations as well.
Great content will position your business as a thought leader in its industry and it will also educate, inform, entertain and inspire.
There are many ways of doing content marketing but not all methods yield the positive results! Here are six tips to get you started on marketing your own content:
Facebook tools, boost your edgerank in 6 steps » My SEO is social Facebook tools 6 steps to increase your edgerank in Facebook give you popularity & influence in the most popular social network of the World
Startups to Watch (via The New York Times) Anyone with a stake in a technology (or any other) startup will certainly appreciate the challenge entailed in prolonging editorial interest in their fledgling investment.
Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates.