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Global Survey Shows Consumers will Share Personal Data | I Want ...

Global Survey Shows Consumers will Share Personal Data | I Want ... | Your data. Your rewards. | Scoop.it
Amdocs, the leading provider of customer experience systems and services, today released the results of a survey that shows most consumers are willing to share extensive personal data, including family information and social network profiles, in...
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How Google, Apple, Facebook and Others Use Your...

How Google, Apple, Facebook and Others Use Your... | Your data. Your rewards. | Scoop.it
A look at what some of the largest tech companies are doing with what they know about you.
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Time to stop giving away your data?

Time to stop giving away your data? | Your data. Your rewards. | Scoop.it
The digital revolution is making us poorer rather than creating the bright shiny future of sci-fi canon, says Jaron Lanier, and we need to take back control of our data

Via Peter Vander Auwera
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Peter Vander Auwera's curator insight, May 30, 2013 3:16 AM

From my all time favorite Jaron Lanier > his latest book "Who owns the future" is an absolute recommendation. 

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What is Personal Data and How Much Personal Data Exists? | MIT Technology Review

What is Personal Data and How Much Personal Data Exists? | MIT Technology Review | Your data. Your rewards. | Scoop.it
As digital data expands, anonymity may become a mathematical impossibility.

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Intel’s Data Economy Initiative Aims to Help People Capture the Value of Personal Data | MIT Technology Review

Intel’s Data Economy Initiative Aims to Help People Capture the Value of Personal Data | MIT Technology Review | Your data. Your rewards. | Scoop.it
The world’s largest chip maker wants to see a new kind of economy bloom around personal data.

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Big Data Gets Personal | MIT Technology Review

Big Data Gets Personal | MIT Technology Review | Your data. Your rewards. | Scoop.it
Have you read the Big Data Gets Personal Business Report yet? Download a free PDF of the report courtesy of SAP http://t.co/FQPZO4xhtx
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Calculate The Pathetic Amount Your Personal Data Is Worth - Co.Exist

Calculate The Pathetic Amount Your Personal Data Is Worth - Co.Exist | Your data. Your rewards. | Scoop.it
It seems like everyone wants your personal data, if not to catch terrorists then to sell you things. But it turns out that data isn't worth much.Financial Times has used the prices paid by data brokers to create an interactive ...
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How Kid Apps Are Data Magnets - Wall Street Journal

How Kid Apps Are Data Magnets - Wall Street Journal | Your data. Your rewards. | Scoop.it
How Kid Apps Are Data Magnets Wall Street Journal The rules, which were adopted in December and outline how the FTC enforces the Children's Online Privacy Protection Act, or Coppa, expand the types of information considered "personal" and, hence,...
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Americans Name Price For Their Personal Data - Yahoo! News

Americans Name Price For Their Personal Data
Yahoo! News
Namely, 59 percent of consumers said that if they pass along their personal data, they'd be more willing to buy products and services from brands that offer discounts and rewards.
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FTC Member Starts 'Reclaim Your Name' Campaign for Personal Data

FTC Member Starts 'Reclaim Your Name' Campaign for Personal Data | Your data. Your rewards. | Scoop.it
A member of the Federal Trade Commission has proposed an initiative to give consumers access to their own records held by data brokers. Read more…
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t.co / Twitter

t.co / Twitter | Your data. Your rewards. | Scoop.it
RT @techreview: Have you read the Big Data Gets Personal Business Report yet? Download a free PDF of the report courtesy of SAP http://t.co
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Consumers Worldwide Will Allow Access to Personal Data for Clear Benefits ... - Equity Bulls

Consumers Worldwide Will Allow Access to Personal Data for Clear Benefits ... - Equity Bulls | Your data. Your rewards. | Scoop.it
Consumers Worldwide Will Allow Access to Personal Data for Clear Benefits ...
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When Big Data meets Personal Data / Blog / What we do / Ctrl-Shift - Understanding Consumer Empowerment


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Doc Searls Weblog · What can people do with data that companies alone can’t?

Doc Searls Weblog · What can people do with data that companies alone can’t? | Your data. Your rewards. | Scoop.it
Same old blog, brand new place

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Five questions before you run a digital rewards promotion

Five questions before you run a digital rewards promotion | Your data. Your rewards. | Scoop.it

There is little doubt that 2012 will see the biggest holiday season on record for online retail. With that, more and more marketers are planning digital rewards promotions for the coming rush.

 

Why? Digital rewards offer a compelling way to make offers stand out against the backdrop of extreme discounting. On top of that, campaign flexibility is unparalleled, and consumer response is enthusiastic.

 

Savvy marketers can run promotions offering customers a range of digital goods –- including iTunes, Amazon, Skype, Facebook, and so on -- as incentives to purchase, to increase loyalty, for email and SMS sign-ups, referrals, and other valuable consumer actions.

 

As with other marketing tactics, a well-planned holiday campaign makes all the difference.

 

If you’re ready to run a digital rewards campaign this holiday season – and skip the discount wars – ask yourself these following questions.

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The value of digital data - brand-e.biz

The value of digital data - brand-e.biz | Your data. Your rewards. | Scoop.it
The value of digital data
brand-e.biz
big-data Forty five percent of global consumers* surveyed by IPG Mediabrands, Microsoft and The Future Laboratory are open to entering into transparent data exchanges with brands.
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UPDATED: Qantas asks Frequent Flyers for personal data in exchange for points - CMO

UPDATED: Qantas asks Frequent Flyers for personal data in exchange for points - CMO | Your data. Your rewards. | Scoop.it
CMO UPDATED: Qantas asks Frequent Flyers for personal data in exchange for points CMO The chief of marketing management consultancy, Trinity P3, claims Qantas' decision to request Frequent Flyer customers for personal search data in reward for...
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Trading personal data for deals has its limits - Sydney Morning Herald

Trading personal data for deals has its limits - Sydney Morning Herald | Your data. Your rewards. | Scoop.it
Sydney Morning Herald Trading personal data for deals has its limits Sydney Morning Herald Digitally savvy Australians are willing to trade personal data for better shopping deals and banking security, but draw a line at giving away certain...
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Consumers seeking brand rewards for personal digital data | brand-e

Consumers seeking brand rewards for personal digital data | brand-e | Your data. Your rewards. | Scoop.it
two thirds of consumers willing to buy product from a brand that offers a reward in exchange for digital data says research from IPG Mediabrands & Microsoft (Over half of consumers more willing to buy from a brand that offers a reward for their digital...
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Privacy Paradox: Americans Happy to Share Personal Data With Big Business

Privacy Paradox: Americans Happy to Share Personal Data With Big Business | Your data. Your rewards. | Scoop.it
Perhaps Washington needs better marketing to explain the benefits of national data collection on a personal level (People are happy to allow access to personal data if they get clear benefits in return | http://t.co/62Xu3Kx4Yj...

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Consumers Want Rewards for Use of Personal Data

Consumers Want Rewards for Use of Personal Data | Your data. Your rewards. | Scoop.it
But a majority of consumers are still willing to give away data. (Consumers Want Rewards for Use of Personal Data via http://t.co/5zaYb7p1Mo #news)
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