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Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
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Movie Studio as Brand Manager: Lucasfilm Bulks Up Disney's Bench

Movie Studio as Brand Manager: Lucasfilm Bulks Up Disney's Bench | Young Adult and Children's Stories | Scoop.it

Hugh Hart: "Disney's purchase of Lucasfilm extends the studio's reach and reputation as Hollywood's biggest dealmaker. As for being a movie maker? Not so much."


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Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
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Living Worlds - Walt Disney Imagineering Research and Development, Inc

Living Worlds - Walt Disney Imagineering Research and Development, Inc | Young Adult and Children's Stories | Scoop.it
"Transmedia — the telling of a story across multiple platforms and formats — is a concept we’ve embraced at Walt Disney Imagineering for decades. As the leader in the themed entertainment industry, we want to encourage the transmedia design community to expand the art of immersive storytelling — and that’s where you come in! Walt Disney Imagineering Research & Development wants to work with innovative storytellers willing to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives."
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